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Offers advice from United States home businesses on how to can grow but still retain present space. Use of technology; Rethinking space and virtual help; Turning space into new purposes; Outsourcing of physical space needs. INSETS: Do It Here, Or Send It Out?;Build a Better Tax Break.;Creative Space Options..

Focuses on the success of the Web site Sunline.com of the Port Charlotte, Florida-based newspaper `Sun Herald.' Targeting of community of senior citizens in the city; Views of newspaper editor Ronald Dupont Jr. on the relationship between the Web site and its readers.

Deals with the move of credit card companies in the United States to enhance their benefit packages and revise personnel policies to attract and retain employees. Information on the marketing strategy of Capital One Financial Corp. to recruit employees; Why companies are offering employee benefits during recruitment; Competitive benefits package offered by American Express Co.

Focuses on the smart card industry in the United States. Identification of US as a growth market for smart cards; Jockeying of card manufacturers for leadership positions; Uses of smart cards in financial services; Prevalence of a bullish attitude in the smart card marketplace; Creation of smart cards demand through Global System for Mobile Communications (GSM) growth.

El artículo informa sobre la transformación digital en los centros de salud en los EE.UU. Entre los temas analizados se incluyen cómo las innovaciones están transformando y elevando la calidad de la atención médica de los hospitales de los Estados Unidos; las opiniones de Mario Méndez, director médico de Baptist Health International; y la tecnología digital innovación en pre y postoperatorios y la la interacción médico-paciente.

El artículo discute el desarrollo de la infraestructura logística del sur de Florida, Estados Unidos, con énfasis en las expectativas de desarrollo del comercio de las Américas. Los temas tratados incluyen la ampliación del puerto Port Everglades en Florida, expectativas en el manejo de las cadenas de suministro en América Latina y el papel del Aeropuerto Internacional de Miami, Florida, en el comercio interamericano.

The article discusses key issues concerning the market for online retailing and the positive results enjoyed by electronic marketers despite net losses in the United States. Key issues discussed include reasons why being a good merchant is necessary to be a successful electronic marketer and recommendations on how to achieve market success for Web site ventures.

The article offers information on the use of social media in the campaigns of U.S. President Barack Obama and Republican presidential candidate Mitt Romney. It mentions that social media is utilized to garner grass-roots support, test message, and fundraise. According to Zac Moffatt, digital director for Romney campaign, the campaign is tapping into strong social media usage of Hispanics wherein 18% use Twitter.

The article presents information on the increasing popularity of mobile payments transactions in the U.S. Square Inc., a maker of card readers and mobile commerce solutions, reportedly raised 100 million dollars in financing in June 2011; and the company is already processing mobile payments worth more than 3 million dollars a day. Google Inc. has partnered with Citigroup Inc., MasterCard Inc. and Sprint to launch a new phone-based mobile payment system called Google Wallet.

Reports on the use of online banking by small-business owners in the United States. Benefits of online banking; Small-business services offered by online banking providers; Key considerations when planning to use online banking. INSET: Quick Guide to Online Lending..

Part II. Offers tips for home-based business owners on how to offer health insurance benefits for their employees in the United States as of April 2000. Experience of Kerry Gleeson, owner of Boca Raton, Florida-based Institute for Business Technology; Gleeson's approach to selecting health insurance providers. INSET: Learn the Lingo..

Focuses on the safety aspects of home offices in the United States as of April 2000. Public debate caused by the US Occupational Safety and Health Administration's letter to a Texas-based credit services firm; Employers' responsibility regarding home office safety. INSETS: Q&A, by Cristina Gair.;Be your own OSHA inspector..

Looks at the viability of using biometrics to reduce credit-card fraud. Effectiveness of biometrics in the area of cardholder authentication; System of operation of an Identicator scanner; MasterCard's conduct of a trial of the technology at its offices in Purchase, New York; Stigma associated with the use of fingerprints for law enforcement.

Reports on initiatives undertaken by several states to entice employers to launch telework programs. Virginia Representative Frank Wolf's introduction of the National Telecommuting and Air Quality Act; Maryland's creation of the Telework Partnership with Employers; Creation of the Georgia Regional Transportation Authority to curb commuter traffic in Georgia. INSET: Ask the expert, by Cristina Gair..

Focuses on the growth of Internet business in Washington D.C. Emergence of high technology and start-up companies; Efforts of the local government to provide tax credits and incentives to companies; Renovation of office and residential buildings.

Focuses on trends among vacationing teleworkers in the United States. Time spent keeping in touch with the office; Inclusion of high-tech hardware in the luggage; Suggestions on how to stop such kind of behavior.

Focuses on promotional giveaways of business enterprises in the United States. Views of Gil Gordon, president of Gil Gordon Associates on corporate giveaways; Characteristics of a successful promotional giveaway; List of wallet-size novelties.

Reports the online payment of taxes by the Internal Revenue Service in the United States. Uses of the electronic-filing (e-filing) customer numbers; Context of the 1998 IRS Reform and Restructuring Act; Ways to perform the e-filing.

Focuses on the Virtual Magna Carta for the maintenance of professionalism in the virtual workplace in the United States. Parallelism with the Great Charter of 1215; Keys to success in managing remote businesses; Relevance of incorporating technology, process and culture.

Reports that a growing number of workers in the United States are viewing temporary work as a career choice. Experiences of a woman who has been a temporary worker for five years; Skills of temporary workers; Characteristics of temporary work that make the appealing.

Provides information on home-office tax deductions in the United States. Types of costs that are tax deductible; Savings that one can generate from home office tax breaks in prime real estate markets; Increase in one's capital gains liability when the home is sold.

Features Laptop Lane Ltd., a company that provides mini-offices at airports in the United States for business travelers who want to use their notebook computers or access the Internet while waiting for flights. Cost of using the company's kiosks; Equipment available at each Laptop Lane private workstation; Company's plan to create another 25 locations in 18 more airports by end of 2000.

Examines the issue of Internet taxation in the United States. Expiration of a three-year moratorium on Web taxes in October 2001; Estimated amount in Internet sales tax revenues lost by local governments in 1999; Impact of taxes on online sales; Advisory Commission on Electronic Commerce's recommendation to extend the moratorium on Internet taxes.

Reports on the survey of home-based workers conducted by the city of Coral Springs, Florida, in December 1999. Move as part of the city's efforts to enhance its bond rating.

Reports that the United States Federal Trade Commission (FTC) is investigating the marketing strategies of computer vendors and Internet service providers that offer free computers in exchange for signing up for long-term Internet access. Rebates offered by computer vendors.

Reports that several states in the United States plan to enact legislation that would restrict the use of cellular telephone while driving. Increase in traffic accidents involving drivers who were using cellular telephones while driving; Cellular Telecommunications Industry Association's call for driver education instead of restrictive legislation.

Reports on two competing bills on home-based businesses in New Jersey. Lack of consistency in municipalities' rules for home-based businesses; Provisions of the Home-Based Business Promotion Act sponsored by Joseph Azzolina; Concerns raised by the State League of Municipalities about the Azzolina bill; Provisions of Joel Weingarten's competing bill.

Reports on PC Postage, the United States Postal Service's electronic postage delivery service. Downloading of stamps; Benefits from the service.

Focuses on the trends in Internet access for home-based businesses in the United States. Aim of providing high-speed Internet access via cable modem and digital subscriber line service to home office customers; America Online's plans of reselling high-speed Internet service from Bell Atlantic under the AOL brand.

Examines the impact of Internet on marketing in the United States. Advantages of creating a personal Web community; Strategy on Internet advertising; Importance of business planning; Tips on online marketing online.

Reports that eight cable networks in Miami, Florida dropped advertisements touting DirectTV's Latin American DBS service after Latin cable system operators told the networks that they would lose their regional carriage if they didn't. Features of the campaign.

Features the Asymmetric Digital Subscriber Line (ADSL) service of US West company in the United States. Information on the speed of the ADSL service; Details on the price ranges of ADSL service packages; Limitations of the software service.

Describes the growth of male-oriented travels and vacations in the U.S. Promotional approach used by Loews Hotel; Reasons men are seeking adventure travel and spa outings; Role of women in the selection of travel destinations; Vacation preferences of affluent males.

Focuses on the state of independent media agencies in the U.S. as of February 9, 2004. Benefits from independent media agencies; Clients of Empower Media Marketing; Common weaknesses of reviews for independent media shops.

The article reports on the growing interest of marketers in horse racing in the United States citing the efforts of sports executives in creating greater awareness among television and on-site consumers. Companies are apparently using horse racing events as a marketing platform which target affluent and general-market consumers.

The article reports on the challenge of distribution faced by newspaper publishers, exacerbated by the emerging urban sprawl in the United States. The pressure facing publishers to deliver newspapers on time is caused both by demographic and geographic factors. The impact of sprawl on the publishing industry is also discussed.

Introduces a series of articles on Hispanic marketing in the United States as of 2000. Factors contributing to the creative shortfalls of advertising targeted for the Hispanic American niche market; Influence of radio and television advertising in Hispanic markets; Preferred media for creative Hispanic marketing efforts; Challenge inherent in creating culturally relevant advertising for diverse Hispanic audiences.

The article reports on the sale of luxury items on Web sites in the U.S. With lofty price points, Web sites are seeking to soothe anxiety of buying online. Online consumers expect to be able to buy anything online. The top 15 luxury sites are: epicurious.com, nordstrom.com, ashford.com and bananarepublic.com.

Reports on the entry of pharmacies in the electronic commerce business in the United States. Drug Emporium's offering of drugs and other information on DrugEmporium.com; Arrow Pharmacy & Nutrition Center's FamilyMeds.com; DrugEmporium.com's development of Healthcare Shops.

This article reports on the interest of the ethnic groups on the Internet. Americans of African, Asian, Hispanic and Middle Eastern descent are logging on in droves--often outpacing general market adoption of the Internet. And for Mr. Sun, president-CEO of Community Connect, developer of ethnic Internet sites including AsianAvenue.com and Blackplanet.com, people of color represent the future of the wired world. Roughly 5 million Internet users were non-English speaking then; today, its 81 million of 180 million, says John J. Steere, CEO-chief creative officer for Cyverasia, the digital division of ethnic marketing agency Admerasia, New York. INSET: Gateway speaks Spanish.

This article focuses on the surge in outdoor advertising by Internet-based companies in the U.S. as of November 1999. In the six months since the site launched, upward of 30% of Quepasa.com's budget has gone to outdoor, says Barbara Sargenti, VP-marketing and sales. Emblazoned with the brand, colorful art of character El Profesor, a logo and a simple positioning statement, the billboards "drive home that message that Quepasa is Internet in English and Spanish." Hot outdoor markets are emerging not only in expected places such as Chicago, New York, Los Angeles and San Francisco, but also in hot wired markets such as Austin, Texas, Boston, Seattle and Washington.

Considers marketing strategies aimed at the Hispanic population in the United States. The need for marketers to better address the growing population of Hispanics; Sample advertisements from Proctor & Gamble, General Motors Corp. Chevrolet, Shell Oil Co. and others.

This article discusses the trend among Hispanic American newspapers of offering weekend or Sunday supplements. Viva New York and Vista offer a tale of two Sunday newspaper magazines. Viva New York, a seven-year-old supplement to the Daily News, puts 480,000 bilingual tabloids into the English-language newspaper on the last Sunday of every month. Vista debuted in 1984 from Hispanic Publishing Co. and puts 1.2 million bilingual copies into 32 Hispanic newspapers nationwide each month. Other papers have created weekend or Sunday supplements. Some like, Pasa Tiempo in Albuquerque, New Mexico, Viernes in Miami, Florida's El Nuevo Herald and La Opinion Para Ti, a partnership between La Opinion and the Los Angeles Times, offer those markets' readers weekend entertainment and lifestyle guides.

This article deals with the growing interest of advertisers in Hispanic American newspapers in the U.S. In 1970, there were about 232 Hispanic newspapers with a combined circulation of 955,000 and $14 million in advertising revenue, according to National Hispanic Media Directory. By 1998, that number hit 515 dailies and weeklies with a combined circulation of 12.7 million and $445 million in advertising sales. For every dollar in advertising sold by the Latino network, another $3 to $5 are sold directly by individual member newspapers through leads generated by the network. "Print is quickly gaining a lot more attention as a way of reaching Latino consumers," says Manny Gonzalez, brand manager for Miller Genuine Draft of Miller Brewing Co.

The article discusses key issues concerning used-car marketing in the United States in 1995. Key issues discussed include key trends in the sector and its marketing potential, the estimated worth of the used-cars business and factors that driving up national used-car marketers' potential for profits.

Reports on strategies in marketing automobiles to American Hispanic consumers. Use of the dialect; Portrayal of the family making purchase decisions; Support of community programs. INSET: PROFILE: HISPANICS.

Examines the impact of Pepsi's XL and the drawbacks behind the name in terms of its target population. Previous product launches of Pepsi and their campaign targets.

Focuses on United States cable television networks' targeting of the Hispanic communities. Marketing of tiers of Spanish-language outlets; Scarcity of cable channel space; Multiple-systems operators' (MSO) rising interest in luring Hispanic broadcasters and viewers; Comments from industry executives; Cable networks' use of in-house-produced print, radio and outdoor advertisement.

Reports on the increasing market demand for products that help American consumers avoid or prevent violent crime. Violent crime statistics from 1991 to 1993; Brinks' marketing of home security products; Percentage of owner-occupied homes with alarms; Advertising campaigns; Violent crimes as a retail opportunity; Sears Security Stores' security and safety related goods; Car theft prevention appliances.