1. Market Segmentation of Wyoming Snowmobilers.
- Author
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May, Juliet A., Bastian, Christ T., Taylor, David T., and Whipple, Glen D.
- Subjects
- *
SNOWMOBILING , *WINTER sports - Abstract
Given the increasing popularity of snowmobiling, information on snowmobilers' characteristics and preferences is needed to better manage and market snowmobiling programs. This study examines the characteristics, preferences, and motivations of Wyoming snowmobilers. Unique groups of snowmobilers are identified, and differences in their snowmobiling behavior and sociodemographic characteristics are investigated. [ABSTRACT FROM AUTHOR]
- Published
- 2001
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