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Privacy is becoming increasingly important due to the advent of e-commerce. E-commerce applications frequently require customers to divulge many personal details about themselves that must be protected carefully in accordance with privacy principles and regulations. Here, the authors define a privacy ontology to support the provision of privacy and help derive the level of privacy associated with e-commerce transactions and applications. The privacy ontology provides a framework against which e-commerce sites can benchmark their privacy policies and implementations. [ABSTRACT FROM AUTHOR]