Search

This article focuses on the lottery advertising in the U.S. in May 1993. As lottery advertising continues to increase and draw more public scrutiny, critics say people could see a replay of the nineteen seventies and nineteen eighties debate over cigarette and alcohol advertising and the subsequent restrictions and warning labels. Illegal in all states until 1964, lotteries have become big business as financially strapped states seek revenue sources more palatable than outright taxes. Last year, they racked up sales of 21.9 billion U.S. dollars in the 34 states, plus the District of Columbia, where they were offered. INSET: PLAYING LOTTERY 'WAS RELAXING,' UNTIL….

Presents photographs of the party held in honor of magazine editor and publisher Clay Felker. Names of guests; Comments on Felker. INSET: Still unflaggingly Felker, by Steve Yahn..

This article reports on the rise of advertising revenue and circulation of the Time magazine in the U.S. in 1999. Time closed the end of the century with a robust advertising page gain of 10.6% over the previous year and produced an issue with a Person of the Century cover story, honoring Albert Einstein. But above all, 1999 marks the year that most clearly reflects the vision of its managing editor Walter Isaacson. His goal is described as nothing short of reinventing the newsmagazine for the next century. Newsstand sales overall were up 36.8% in 1999, though that sizable uptick was partly attributable to news coverage of the death of John F. Kennedy Jr. In a fairly flat category, Time's overall circulation was up 1.5% to 4.1 million for the second half of 1999 compared with about 4 million for the same period in 1998.

Reports on the possibility of changing the 15% commission payment scheme for advertising agencies in the United States according to a survey by the Association of National Advertisers Inc. Percentage of advertisers who use the 15% commission-based payment scheme; Importance of finding alternative compensation sources; Representation of a fair income return for agencies.

Reports on the boom in theme restaurants in the United States. Popularity of Planet Hollywood in New York City and Hard Rock Cafe restaurants in Los Angeles, California; Estimated revenues raked in by theme restaurants; Marketing strategies adopted by restaurants; Plan to put up sports-oriented restaurants.

Reports on the spate of advertising agencies in the United States dumping their clients in a move suggesting a shift towards new business pitches. Factors behind rise in number of advertising agencies walking out on their clients; Risks faced by agencies doing business with financial problems.

Presents the results of a study conducted by the Association of National Advertisers on advertising agencies' use of commission-based payments. Labor-fee and incentive-based setups; Hierarchical structures; Management issues; Comments from industry executives.

Discusses the merits of presenting online versions for major magazines. Focus of `Newsweek' on the CD-ROM market; Inferiority of graphics and artwork presentation.

Features magazine coverage of the trend of married women opting to stay at home rather than work. Justification of a story in `Barron's' magazine on the topic; Comments of women's magazine editors on the matter.

Discusses the nepotism apparent in Elle's July issue of 1993. Plum assignments for Regis Pagniez's daughter; `Profiles' feature for Daniel Filipacchi's daughter.