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This article describes how some school districts are using social networking Web sites like Twitter and Facebook to tout their accomplishments and communicate with the public. In addition to informing users of upcoming school events and showing pictures from school activities, a district's Facebook site has links to local news stories about teachers, students, and programs. The social aspects of the Web sites offer advantages, including the opening of communication between administrators and parents or other community members. However, there is a risk that people will use social media to write inappropriate comments. Although districts cannot prescreen public comments to a Facebook page, they can delete offensive or inappropriate material when it appears. In the fast-changing world of social networking, districts will have to continue to adapt to new technologies.