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General practice engagement (GPE) is an important function, communicating new knowledge, new treatments and new ways of working with GPs and practice staff It is necessary for health system decision-makers to recognise that GPE takes more than a practice visit. In this case study, the Dandenong District Division of General Practice found that, to be effective, GPE must be practice-appropriate (planned) and targeted within a whole-of-practice approach. Practice visits need to be supported by other complementary strategies and delivered by a trusted representative from institutions that appreciate the business of general practice and the culture in which it operates. Strategies require coordination so that general practice is not overwhelmed by simultaneous requests for change. [ABSTRACT FROM AUTHOR]