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The article discusses the design of Jerry's Enterprises' Country Market store in Hudson, Wisconsin. Mike Jutz of Jerry's Enterprises summarizes the overall strategy for the prototype redesign of the grocer's store. The independently owned chain expanded the store to 70,000 square feet from 56,000. But more fundamentally, with the help of its wholesaler, Supervalu, the grocer redesigned the market to emphasize fresh, organic, and locally produced foods and prepared meals.

The article reports on the plan of Lena's Food Market to purchase two of the Jewel-Osco stores in Milwaukee, Wisconsin that Supervalu had said it planned to close. Terms of the acquisition were not disclosed. Lena's, which operates four stores in the market, said that it will convert the stores to the Lena's Food Market banner and will stage grand openings in spring 2007.

The article reports on impacts of the deal between Roundy's and Supervalu on independently owned supermarkets in Wisconsin as of September 2005. The decision by Roundy's to divest several key independent accounts has many other storeowners concerned. Industry observers speculate that Roundy's will remain a key player in the supermarket business. Former independent accounts of Roundy's will be serviced automatically by Supervalu due to a number of contractual obligations.

Reports on the use of television programming in buses by supermarket SuperValu to promote its shopping spree offering in Milwaukee, Wisconsin through Transit Television Network. Views of Alex Campbell, CEO of Vibes Media, on the use of the short code technology being provided by his company in the promotion of SuperValu; Expansion of the programming on buses and trains of Transit Television; Information on the development of the programming.

Provides information on Express Rx, a drug store concept being tested by discount store operator ShopKo Stores Inc. in Green Bay, Wisconsin as of February 2005. Facilities included in the concept; Involvement of supermarket Supervalu in the concept; Aim of the concept.