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The article examines the concerns of Peter Ueberroth, chief organizer of the 1984 Summer Olympics in Los Angeles, California about the expenses for the event. It discusses the refusal of the residents to allocate a budget that forced him to evaluate the 1948 Olympic Games (OG) in London during a time when the city is on food rationing. It focuses on the statement of Ueberroth on the need to control costs and maximize existing facilities to encourage countries to bid for the OG in the future.

The authors discuss plans by the Canadian Olympic Committee regarding the next Olympics, the Sochi 2014 in Russia and Rio 2016 in Brazil. It talks about issues that chief executive officer (CEO) and secretary general Christopher Overholt is considering such as dealing with the post-Olympic reality with Vancouver, British Columbia's hosting of the 2010 Winter Games and ensuring Canada's level of performance is maintained. It notes that Overholt was quiet on future plans regarding Olympic bids.

In the article, the author discusses the developments in the preparations for the 2012 Olympic Games to be held in London, England. He claims that the preparations are led by London 2012 chief executive officer (CEO) Paul Deighton. He cites the July 2011 research study by Visa Europe, which showed that an additional 3.3 billion dollars worth of economic activity could be achieved from the games.

The article shares the views of International Olympic Committee (IOC) member Dick Pound on how marketing and anti-doping efforts in sports have evolved. Pound explains that the World Anti-Doping Agency (WADA) is still monitoring, fighting and improving its laboratories. Pound also discusses whether The Olympic Program (TOP) is doing a good job in marketing the Olympics.

The author analyzes the survival of small market teams in big-time sports such as the Winnipeg Jets increased worth which they attribute to the local fan avidity and media perception of the underdog.

The author discusses the focus on responsibility, moral obligation and ethical values brought about by the allegations at Pennsylvania State and Syracuse universities. He notes that people will expect for those in the sports business to commit righting a wrong or to speak up. Marquette University marketing professor Gene Laczniak analyzes the tendency of people when faced with some potential intervention to help to not get involved.

The authors examine the possibility of the establishment of the Elite Football League of India in 2012.

The authors analyze the status of various sports leagues as of 2011. According to the authors, the National Basketball Association (NBA) lockout may provide the opportunity to fix the broken business model of the NBA, but more games are expected to be cancelled which can lead fans to shift their attention to other sports. They predict that once universities have chosen their conference, it is highly likely that they will break away from the U.S. National Collegiate Athletic Association.

The authors discuss ways by which sports marketers can attract young people to support sports teams in an era when their minds are cluttered by mobile technology, the Internet and other technologies. According to the authors, it is important for sports marketers to understand modern children and how they think. They claim that despite an information overload, children can still be encouraged to get involved in sports by talking their language, which means using social media and digital media.

The article discusses the "Canadian Sponsorship Landscape Study," an annual feature in the annual Canadian Sponsorship Forum. The study mentioned a 40 percent growth in Canadian sponsorship spending in the last five years and indicated that less than five percent of sponsorships are evaluated. The study also revealed a problem with many companies not providing enough activation to support their initial sponsorship investment and property servicing remaining below sponsor expectations.

The article discusses a front-page column in "The New York Times" about how National Collegiate Athletic Association (NCAA) universities and colleges get around misrepresenting gender equity. Title IX and the Equity and Equality Policy of the Canadian Interuniversity Sport (CIS), Canada's National Collegiate Athletic Association (NCAA), reportedly does not provide equal opportunities for men and women. The women's hockey team at St. Mary's University in Halifax was saved by donations led by Canadian Tire.

The authors reflect on the challenge of teaching sports leadership development in the U.S. They note a strong disconnect between the excessive coddling received by children from their parents and the ability of the younger generation to learn valuable leadership traits. They stress the adverse effect of keeping young people from starting at the bottom on their ability to master group dynamics. They advise graduating students to learn everything in the business.

The authors reflects on the challenge of financial affluence for young professional athletes. They argue that these athletes have undeveloped life skills that expose them to financial mismanagement due to a privileged lifestyle. They assert the importance of assisting players in money management. They propose that athletes undertake life skills classes while still in school.

The author discusses the potential withdrawal of corporate sponsors from advertising on National Football League (NFL) events if the dispute between the NFL and the NFL Players Association (NFLPA) is not resolved before the 2011 season starts. An analogy is made with how some advertisers in Canada are threatening to terminate their National Hockey League (NHL) sponsorships if the NHL fails to improve its public image. Issues involved in the NFL dispute include the decertification of NFLPA as a union and an antitrust lawsuit against the NFL.

The article focuses on the resurgence of professional sport in Canada in 2011. The issues that affected Canadian professional sports include the decision of the Grizzlies basketball team to leave Vancouver for Memphis and the transfer of Major League Baseball's (MLB) expo from Montreal, Quebec to Washington D.C. The factors that contributed to the resurgence of Canadian sports include the expansion of the Canadian Football League (CFL) into eastern Canada.

The authors reflect on the continued growth of sports sponsorship amidst U.S. economic conditions as of January 24, 2011. Cited as possible reasons behind the growth include sponsorship as effective tool to reposition brands, boosts sales and as an effective advertising strategy, among others. The authors also mentioned the fun factor behind sponsorship.

The author believes that Canada's Sports Day can be emulated by Americans in launching several effective nationalistic sports projects that can be implemented nationwide and at the same time are still grassroots in nature. In order to execute such nationwide event, the concept requires several factors such as a champion or advocate that has a great brand and credibility, a sustainable promotion, and appropriate time and activation.

The authors look at the possible impact of sponsor alliance in North American sports. They give a brief background on the alliance of Formula One racing sponsors in London, England, as well as an insight on the possibility of the concept in North America. They recount that most sports leagues and teams resort to sponsorship for added revenue. They think that there is a possibility that an alliance may cause the sponsors to demand from leagues and teams certain things such as ratings, evaluations, and issues on the behaviors of coaches and athletes.

The authors believe that the lost of estimated 600 million Canadian dollars by Vancouver, British Columbia in the holding of the 2010 Winter Olympics was not that bad because the cost of building structures or getting the city to be known internationally cannot always be considered as losses. They say that the benefits of putting a city on the map for tourism and economic development such as the cities of Sydney and Atlanta, or creating awareness for a ski resort region like Lake Placid outweigh the cost of losing money in investments.

The author explores the concept of whether advertisers benefit when an athlete endorser achieves superstar status, such as in the case of Canadian hockey player Sidney Crosby. Figures from one of Crosby's corporate sponsors, Gatorade, show that sponsorship of Crosby was key in driving intent-to-buy in some demographic segments. According to SDI Marketing executive Andy Harkness, Crosby's association with Gatorade has validated the latter's reputation as a sports authority.

The article discusses the reasons for the popularity of lacrosse sports in the U.S. For one, the authors note that lacrosse is one of the key sports categories in the National Collegiate Athletic Association (NCAA). They add that the National Lacrosse League and Major League Lacrosse have demonstrated their authority in the world of sports entertainment and competition. The factors that contributed to the growth of lacrosse sports and possibly other sports are cited.

The author comments on the significance of Olympic competitions to the National Hockey League (NHL) in the U.S. The author mentions that participation in the Olympics is beneficial to the league and its stakeholders due to exposure, experience and revenue they get from it. He adds that despite its benefits, some argue that it has not served the best interest of NFL because investors did not get a fair exchange for the risk they took in investing in the game.

In this article, the authors present recommendations for the National Hockey League (NHL) in order to retain or even increase the number of its audience. The authors claim that the NHL is able to regain popularity after its downturn in the 2004-2005 season. They suggest that NHL should keep in course with the Olympic Games in 2012 and be in close competitions with Russia and Canada. Moreover, the authors stress that it is important for NHL to keep in pace with globalization.

The article presents the Canadian Olympic Committee's distinctive activation program, Paint the Town Red, in organizing the 2010 Winter Olympic Games in Vancouver, British Columbia. It stresses that the Paint the Town Red program is a sports sponsorship and a unifying marketing concept that benefits Canadian athletes. Several Paint the Town Red sponsor activations are presented including General Electric Co., Air Canada, and General Motors Corp.

In this article the authors cite their wishful thinking for sport sector in the U.S. The authors hope that United States Olympic Committee (USOC) will have a new chief executive officer (CEO) who is well-versed in the international politics of the International Olympic Committee and international federations. The authors expect that National Collegiate Athletic Association (NCAA) will have a formula that will determine the national champion in football and will make legendary bowl games.

In this article the authors discuss the decline of the coverage of future Olympic Games in some newspapers in the U.S. The authors state that the decrease was attributed to the elimination of the Windy City in the first round of the 2016 bidding by the voters of the International Olympic Committee in Copenhagen, Denmark. Furthermore, the authors suggest that America must persevere on continuing to bid considering that the rate of the American hosting has contracted by 20% from 1990 to 2019.

In this article the authors discuss the vote for the 2016 Olympics. They cite the meeting of the International Olympic Committee (IOC) in Copenhagen, Denmark to determine who will host the 2016 Summer Olympic Games. The Committee will vote where the Olympics will be held with candidates Chicago, Madrid, Rio de Janeiro and Tokyo.