601. DreamWorks rethinks DVD premieres.
- Author
-
Fritz, Ben
- Subjects
MOTION picture distribution ,MOTION picture industry ,VIDEO recordings industry ,CORPORATE divestiture - Abstract
The article reports that DreamWorks Animation Inc. will shift its planned "Shrek" DVD premiere spin-off for 2008 into a theatrical production in 2010. According to chief executive officer Jeffrey Katzenberg, the decision was partly due to the large number of people who are involved in the direct-to-video market. However, Katzenberg added that DreamWorks is not abandoning the market. Other information about DreamWorks including the company's earnings and revenues is also offered.
- Published
- 2006