701. China's Rich Get Catering.
- Author
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Leow, Jason, Yang, Zhou, and Oster, Shai
- Subjects
- *
FOREIGN banking industry , *BANKING industry customer services , *RICH people -- Services for - Abstract
The article focuses on an increase in the number of banks in China, including Citigroup Inc.'s Citibank and Bank of China Ltd. that have launched private banking programs which cater to the nation's newly rich and offer them their own bankers to help keep and increase their wealth. Analysts estimate that there are 320,000 super rich residents in the country with assets of $1.59 trillion and that private banking will become a large revenue generator in the future for the country's banks.
- Published
- 2007