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The lack of competitiveness of European companies in the global market is often blamed on external factors such as lack of government support, protectionist trade barriers, or lack of investment in research and development. Competitiveness is primarily an internal issue, however. Developing new technology is important, but it is even more important for corporations to invest in developing their managers. Investing in management entails learning the techniques that make organizations successful. Managers should develop a thorough understanding of successful companies in other fields as well as learning about their own organizations.

TECHNOLOGY FOREVER Here are five examples of technological pioneering that work and that have practical applications. In each case, the will was there, and the way. SUPERCONDUCTING CERAMICS A year [...]

It is common to market innovative technology at trade shows, but the same technique can be used to promote and excite sales personnel during sales meetings. Methods can include using live talent and elaborate audio-visual displays. Another alternative is to create a trade-show environment using exhibits arranged specifically for the needs of an individual firm.

Creative Management JACK KILBY DOESN'T think American management is doing enough to foster innovation. And if anyone knows about the rewards that come to those who do, it's Kilby. Thirty-one [...]