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52. Exit barriers and strategic position in declining markets

Author

James Rafferty

Subjects
Strategist, Barriers to exit, Industry sector, Strategy and Management, Geography, Planning and Development, Position (finance), Competitor analysis, Business, Marketing, Finance, Industrial organization
Abstract

It is arguable that the scenario of inevitable market decline for a company's products poses the most taxing situation for the strategist. Strategic decisions are extremely sensitive to the exit barriers faced by a company and its competitors. This article, based on an actual industry sector, indicates an approach to strategy formulation through an analysis of competitors' exit barriers.

Published
1987
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