51. Applying Eye-Tracking Technology to Measure Interactive Experience Toward the Navigation Interface of Mobile Games Considering Different Visual Attention Mechanisms
- Author
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Fu Guo, Xiao-Hui Tian, Jia-Hao Chen, Jun-Yi Jiang, and Wei Lv
- Subjects
Computer science ,Interface (computing) ,ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISION ,eye tracking ,lcsh:Technology ,050105 experimental psychology ,bottom-up ,lcsh:Chemistry ,Human–computer interaction ,0502 economics and business ,0501 psychology and cognitive sciences ,General Materials Science ,First impression (psychology) ,Instrumentation ,lcsh:QH301-705.5 ,Fluid Flow and Transfer Processes ,lcsh:T ,Process Chemistry and Technology ,05 social sciences ,ComputingMilieux_PERSONALCOMPUTING ,General Engineering ,Process (computing) ,Eye movement ,navigation interface ,Top-down and bottom-up design ,Fixation (psychology) ,mobile game ,lcsh:QC1-999 ,Computer Science Applications ,lcsh:Biology (General) ,lcsh:QD1-999 ,lcsh:TA1-2040 ,Saccade ,top-down ,Eye tracking ,050211 marketing ,lcsh:Engineering (General). Civil engineering (General) ,fixation count ,lcsh:Physics ,interactive experience - Abstract
As an initial channel for users learning about a mobile game, the interactive experience of the navigation interface will directly affect the first impression of the users on the game and their subsequent behaviors and willingness to use. This study aims to investigate players&rsquo, visual attention mechanisms of various interactive levels of mobile games&rsquo, interfaces under free-browsing and task-oriented conditions. Eye-tracking glasses and a questionnaire were used to measure the interactive experience of mobile games. The results show that in the free-browsing condition, the fixation count, saccade count and average saccade amplitude can be used to reflect and predict the interactive experiences of mobile games&rsquo, navigation interface, while in the task-oriented condition, the fixation count, first fixation duration, dwell time ratio and saccade count can be used to reflect and predict the interactive experience of mobile games&rsquo, navigation interface. These findings suggest that apart from the different eye movement indicators, players&rsquo, motivations should also be considered during the process of the games&rsquo, navigation interface design.
- Published
- 2019