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One of the most promising products that deserve more attention from distributors is seafood. This product category is currently generating booming sales and offers great opportunities for further marketing. To successfully market seafood, it helps to have a good knowledge base, a long-term relationship with one or more suppliers and a flexible program using different sizes and product forms. The most popular seafoods are tuna and shrimp, while salmon, trout, scallops, cod, catfish and tilapia are also enjoying retail success., Selling fish is not for chickens. For those who have the fortitude, however, it can certainly be a winning proposition. If foodservice distributors are committed and creative about marketing seafood, [...]

Like a song that is catchy, but not destined to become a smash hit, mahimahi has steadily climbed the charts in popularity, although no one is expecting it to surpass [...]

Byline: Bob Ingram Suppliers of seafood cases make consumer protection a priority. Since a single case of seafood-borne illness can harm a retailer's brand, 'food safety in general is more [...]

Byline: JUDANN POLLACK How do you take a brand that has an unpretentious profile and blast its attributes to the world without diluting its homespun image? That was the task [...]

The Canadian seafood industry could have echoed famous English author Charles Dickens in saying about 1991 that |it was the best of times, it was the worst of times'. Nothing [...]

[ILLUSTRATION OMITTED] A man walks up to a supermarket fish counter and asks about the freshness of the salmon on display. 'That was swimming around in the Pacific yesterday,' beams [...]

THE TIME IS RIGHT FOR INCREASING SEAFOOD SALES Toss one more factor into the barrelful of favorable characteristics and marketing opportunities thar are helping to pump up seafood sales to [...]

Seafood products can increase sales by incorporating innovations in spices, coatings, and marinades. Consumers are also demanding more restaurant-style seafood dishes that can be cooked in the home.

CATCHING THE BIG PROFITS The year 1990 should prove to be very interesting for supermarket seafood sales. With record-setting promotional budgets, an increased emphasis on consumer education and the growing [...]

It's no secret that the canned-tuna category has been mired in a sales slump over the past few years. But some of the segment's movers and shakers are hopeful that [...]

Explanations for the growth in frozen seafood sales run the gamut: strong packaging and promotions, support for the category in the form of in-store merchandising elements and knowledgeable sales associates, [...]

After years of relatively stagnant sales, the surimi-seafood category may be on the verge of a jumpstart. Segment leaders are striving to educate U.S. consumers about the merits of simulated [...]

There's a sea of change afloat at the fish counter. Schools of new species, including Australian barramundi and Alaskan black cod, are making news; fresh value-added and frozen prepared entrees [...]

Consumers who are casting their lines for high-quality frozen seafood are coming back with quite a catch: increasingly premium and value-added offerings that complement the fresh product at retail seafood [...]

The supply and markets of fish like sea bass and sea bream, Tilapia and nile perch, catfish etc. is discussed.

On Sept. 30, 2004, a new regulation went into effect concerning the way that fish and shellfish are labeled on the retail level. COOL, or Country of Origin Labeling, requires […]

Skillinge Fisk-Impex is the largest processor of seafood in the Baltic. Half the produce is for the Swedish market and the rest is exported to countries like Poland, Denmark, and Lithuania. With many of their neighbors now joining the European Union, new markets emerge.

The simple fact is that frozen seafood provides so much of what America wants--from variety and ever-improving quality to convenience and dietary benefits. Indeed, it is a fact that suppliers [...]

Byline: Katy Askew US grocer Food Lion has launched what it termed an 'industry-leading' sustainable seafood policy that encompasses fresh, frozen, canned and packaged seafood products. The chain, owned by [...]

Alaska Seafood Marketing Institute (ASMI), the regional fishermen-funded marketing group with the most financial clout, have designed effective ways to attract consumers into buying seafood. ASMI dedicates significant effort to public education about seafoods. The group's in-store promotions led to sales of 4.9 mil lb of Alaska seafood in fiscal year 1995-1996. ASMI's in-store promotion calls for fishermen to talk with customers in the seafood department in the stores in the Lower 48.

Participants in a panel discussion at the 1997 National Fisheries Institute convention suggested that seafood retailers and suppliers need to step up their efforts to raise the consumer's comfort level with seafood. Survey results released at the convention indicate that the leading consumer concerns affecting fish consumption include quality, health, and price., Consuming Issues Percentage of respondents who agreed that the following issues affected their consumption of fish: Heavy fish eaters (defined as those who eat fish at least 11 times in [...]

Supermarkets see a strong demand for fresh seafood in the San Francisco Bay Area. However, Safeway Inc. is eliminating service from some seafood counters, while Lucky Stores Inc. is reducing the size of some counters. Independent chains such as Nob Hill General Store Inc., Andronico's Park and Shop Market Inc. and Lunardi's focus on seafood quality and customer service. The displays and services of the five chains are discussed., SAN FRANCISCO (FNS) -- In a city where a major tourist attraction is Fisherman's Wharf, where seafood restaurants pack the waterfront and where the Pacific Ocean creates the climate, fresh [...]

Byline: Michelle Russell Seafood firm John West has launched its Pole and Line caught tuna range in Germany. John West said it will be the 'only brand in the country' [...]

Byline: Lisa Jenkins M&J Seafood has launched a personalised 'Tally' initiative allowing customers to trace their catch back to the very fishmonger who prepared it, guaranteeing outstanding local service. The [...]

StarKist announced Charlie the Tuna makes his debut as a free in-game item for Crowdstar's Happy Aquarium game on Facebook. In a release, the Company noted when players engage with [...]

Byline: Katie Smith UK seafood processor Young's Seafood has extended its frozen fish line with the launch of its Easy Cook range. The Easy Cook range includes ready pre-cut pieces [...]

Incentivated, a mobile marketing and technology specialist, is sending picture messages (MMS) on behalf of Brakes Group to promote their M&J Seafood products. The Company said that the campaign showcases [...]

Incentivated, a mobile marketing and technology specialist, is sending picture messages (MMS) on behalf of Brakes Group to promote their M&J Seafood products. The Company said that the campaign showcases [...]

Byline: Meher Castelino Remanika by Seema Kakkar enhances the style quotient of every women. With experimentation, conscious changes and something new to offer every time, the brand has evolved over [...]