247 results on '"Stephen, Andrew T"'
Search Results
52. The future of social media in marketing
53. Message Not Received? The Effects of Creditor Messaging and Pressure on Consumer Debt Management
54. Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control.
55. Feeling the Future: The Emotional Oracle Effect.
56. Social platform use and psychological well‐being.
57. Introduction to Special Issue: The Consumer in a Connected World
58. Pump it Out! The Effect of Transmitter Activity on Content Propagation in Social Media
59. How Word-of-Mouth Transmission Encouragement Affects Consumerss Transmission Decisions, Receiver Selection, and Diffusion Speed
60. When in Doubt, Elaborate? How Elaboration on Uncertainty Influences the Persuasiveness of Consumer-Generated Product Reviews When Reviewers Are Incentivized
61. When Posting Aspirational Products in Social Media Lowers Interest in Luxury: Relationships between Self-Concept, Social Signaling, and Ownership
62. Is it What You Say or How You Say it? How Content Characteristics Affect Consumer Engagement with Brands on Facebook
63. Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
64. Using Social Media Monitoring Data to Forecast Online Word-of-Mouth Valence: A Network Autoregressive Approach
65. Taking Stock of the Digital Revolution: A Critical Analysis and Agenda for Digital, Social Media, and Mobile Marketing Research
66. How Being Busy Overcomes Procrastination and Enhances Productivity
67. Does Paying for Online Product Reviews Pay Off? The Effects of Monetary Incentives on Consumers’ Product Evaluations
68. Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
69. Ideation in Social Networks
70. The Effects of Traditional and Social Earned Media on Sales: An Application to a Microlending Marketplace
71. From Leaders to Followers: Empirical Analysis of Individual Responses to Social Networking Activities
72. Effectiveness of Mobile Advertising
73. Are Close Friends the Enemy? Online Social Networks, Narcissism, and Self-Control
74. The Effects of Traditional and Social Earned Media on Sales: An Application to a Microlending Marketplace
75. Are Close Friends the Enemy? Online Social Networks, Narcissism, and Self-Control
76. Social Sharing By Social Pumps: The Effect of Transmitter Activity on Information Diffusion Over Online Social Networks
77. Micro-Finance Decision Making: A Field Study of Prosocial Lending
78. Creating Contagion
79. Intrinsic Versus Image-Related Motivations in Social Media: Why Do People Contribute Content to Twitter?
80. Social Sharing By Social Pumps: The Effect of Transmitter Activity on Information Diffusion Over Online Social Networks
81. Why Do Consumers Talk?
82. Feeling the Future: The Emotional Oracle Effect
83. Feeling the Future: The Emotional Oracle Effect
84. Creating Contagion
85. Why Do Consumers Talk?
86. Explaining the Power-Law Degree Distribution in a Social Commerce Community
87. Why Do Consumers Talk?
88. Creating Contagion
89. Deriving Value from Social Commerce Networks
90. Using Social Media Monitoring Data to Forecast Online Word of Mouth Valence: A Network-Based Perspective
91. Product Ideation in Social Networks
92. On Feelings as a Heuristic for Making Offers in Ultimatum Negotiations
93. A Field Study of the Determinants of Mobile Advertising Effectiveness
94. Does Paying for Online Product Reviews Pay off? The Effects of Monetary Incentives on Consumers’ Product Evaluations
95. Using Incentives to Encourage Word-of-Mouth Transmissions that Lead to Fast Information Diffusion
96. Are Close Friends the Enemy? Online Social Networks, Narcissism, and Self-Control
97. Intrinsic versus Image-Related Motivations in Social Media: Why Do People Contribute Content to Twitter?
98. Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research
99. A Comparison of the Effects of Transmitter Activity and Connectivity on the Diffusion of Information Over Online Social Networks
100. Micro-Finance Decision Making: A Field Study of Prosocial Lending
Catalog
Books, media, physical & digital resources
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.