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Media have multipronged linkages to violence, and these have been studied in considerable detail in the fields of communication and media studies. With commercialisation of media and the rapid decline of paying subscribers, for their survival in a capitalist economy, media have to rely increasingly on advertising revenues, and on other ways of linking to markets. Portrayals of violence have become reliable vehicles for ensuring media profitability - in terms of generating advertising revenue - as well as for generating revenue streams via related market-developing and market-maintaining ways. With the advent of new media - social media, virtual reality media and Artificial Intelligence (AI)-robotics-sentient media - the nexus of media, markets and violence is beginning to transform. This paper offers concepts and frames to start exploring the new patterns of linkages across media, markets and violence. [ABSTRACT FROM AUTHOR]

After an initial period characterized by experimentation, amateurism, small audiences, technological difficulties, and scarce funding, podcasting is now fully consolidated. The aim of this paper is to analyze the characteristics of the Spanish podcast sphere: its structural, personal, thematic, formal, economic, and dissemination aspects. To this end, a content analysis of 21 variables was applied to the 206 programs that attained the highest popularity in the general rankings of Spotify, Apple Podcasts, and iVoox during the first quarter of 2021. Along the structural dimension, the results reveal the preponderance of digital-native podcasts in comparison with previously broadcast podcasts, and of podcasts promoted by radio stations or those associated with networks over independent ones. Regarding the personnel involved, programs produced by professionals from the media or other cultural industries are more popular than those produced by amateurs, while those presented by men are more popular than those presented by women. Regarding their themes, content related to mystery and/or crime, history, entertainment, and emotional well-being predominates. In the formal sphere, the majority of programs are exclusively audio programs, produced weekly and in Spanish, with a limited presence of the other co-official languages in Spain. In terms of funding, the most common situation is production by media groups or podcast networks, followed by monetization on YouTube and offering additional services. Based on all this, the main conclusion of this study is that podcasting in Spain has abandoned the democratizing potential attributed to it by some theorists and researchers in its beginnings to become embedded in a largely commercial logic. [ABSTRACT FROM AUTHOR]

Higher Education department will implement a cluster system in nine autonomous degree colleges in Hyderabad. To start with, the system will be taken up for the second year degree students in identified colleges. cluster system will facilitate mobility of students and faculty from one institution to another. For instance, a bachelor of arts in history, economics and political science student of one institution can pursue a psychology or mass communication course offered by another institution or vice-versa. The Telangana State Higher Education is all set to embrace the provisions of the New Education Policy -2020 (NEC-2020) mooting series of reforms. To begin with, the Telangana State Council of Higher Education (TSCHE) has decided to study implementing the cluster universities model. The TSCHE officials said that the model brings six conventional state universities together. In turn, the universities which have expertise will extend their cooperation to other universities within the cluster on how to improve standards in the sister university in the cluster. Further, both will exchange resources, faculty, research and development. Besides, students can also choose subjects from different universities within the cluster, leading to a credit transfer among the universities within the cluster. A similar model is being studied to implement the cluster of colleges which will exchange the expertise and use their existing infrastructure with each other. For implementing this model, the University Grants Commission (UGC) provide matching grants. This would help in the liberalization of the study areas for the students not only to pursue courses from across different schools within the universities in an interdisciplinary mode but also, to study some other university or college and earn credits for the same. [ABSTRACT FROM AUTHOR]

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There is a trend that customers increasingly join the online brand community. However, evidence shows that there are nuances between different user segments, and only a small group of users are active. Thus, one key concern marketers face is identifying and targeting specific segments and decreasing user churn rates in an online environment. To this end, this study aims to propose a UGC-based segmentation of online brand community users, identify the characteristics of each segment, and consequently reduce online brand community users' churn rate. We used python to obtain users' post data from a well-known online brand community in China between July 2012 and December 2019, resulting in 912,452 posts and 20,493 users. We then use text mining and clustering methods to segment the users and compare the differences between the segments. Three groups—information-oriented users, entertainment-oriented users, and multi-motivation users—were emerged. Our results imply that entertainment-oriented users were the most active, yet, multi-directional users have the lowest probability of churn, with a churn rate of only 0.607 times than that of users who focus either on information or entertainment. Implications for marketing and future research opportunities are discussed.

The adolescent addiction to short video applications is becoming increasingly prominent, which has brought great challenges to the physical and mental health and daily life of the adolescents. This manuscript conducts an empirical study on the contributing factors of the adolescent addiction to short video applications based on the user generated content (UGC). In our study, 96 participants aged 15–25 were surveyed by questionnaire, and then cross-analysis of individual factors and SEM analysis of UGC content factors were carried out. Through the analysis of individual factors of the adolescent addiction from the perspective of gender, age, and family environment, this study reveals that male users are more addicted to the use of applications (APP), and such addiction varies with age, and prolonged family members' use of short video APP can also exacerbate the adolescent addiction degree. Furthermore, through verification of the theoretical model, it indicates that UGC perception and the degree of boredom in daily life have a significant positive effect on the level of addiction to short video applications, and the degree of boredom in daily life plays a significant mediating role between them. Based on the research on the influences of UGC on the adolescent immersive experience, this study proposes a mechanism of the adolescent addiction to the use of short video applications in the mobile Internet age to provide a better service guarantee for the adolescents. [ABSTRACT FROM AUTHOR]

The adolescent addiction to short video applications is becoming increasingly prominent, which has brought great challenges to the physical and mental health and daily life of the adolescents. This manuscript conducts an empirical study on the contributing factors of the adolescent addiction to short video applications based on the user generated content (UGC). In our study, 96 participants aged 15–25 were surveyed by questionnaire, and then cross-analysis of individual factors and SEM analysis of UGC content factors were carried out. Through the analysis of individual factors of the adolescent addiction from the perspective of gender, age, and family environment, this study reveals that male users are more addicted to the use of applications (APP), and such addiction varies with age, and prolonged family members’ use of short video APP can also exacerbate the adolescent addiction degree. Furthermore, through verification of the theoretical model, it indicates that UGC perception and the degree of boredom in daily life have a significant positive effect on the level of addiction to short video applications, and the degree of boredom in daily life plays a significant mediating role between them. Based on the research on the influences of UGC on the adolescent immersive experience, this study proposes a mechanism of the adolescent addiction to the use of short video applications in the mobile Internet age to provide a better service guarantee for the adolescents.

Educationists are urged to investigate the effect of social networks control. There is a lack of multidisciplinary studies with a focus on coercive social network control in the higher education sector. This exploratory and descriptive study presents a theoretical contemplation of social network control based on ten key elements that influence teaching and learning in higher educational environments. The paper provides a critical analysis of the impact of an economic model on social networks control and examines social engineering through the tenets of digital presence, psychological strategies and tactics. Insights into user-generated content and the learning process of manipulative assimilation that influence current ways of thinking in higher educational contexts are offered through the lens of social networks control mechanisms. A framework for social network control was derived, signifying the flow and dynamics between key elements which might impact on various aspects of social network security and its applications in Higher Education.

Starting from 2009-2018 there has been an increase in the number of hotel resorts in Indonesia, so that the level of competition is higher and building a brand positioning agrotourism-based resort hotels can not only by creating regular marketing campaigns. The study used review data from online platforms tripadvisor.com. This study reveals the brand positioning of resort hotels and mapping the competitive landscape with the UGC approach to identifying the competing attributes of resort hotels in Bali. This study detects brand attributes using customer preferences as well as perceptual performance. Therefore, this study combines content analysis (UGC) and repertory grid (RGA) to answer research objectives. 13,784 customer reviews of the six best beach resort hotels in Bali are used to explore and visualize the competitive landscape. Sample determination techniques in this study using non-probability sampling approach. The findings of this study, identified the dominant agrotourism attributes in Bali are view and garden. This study detected that 66.67% of hotel resorts in Bali have asymmetric competitive model competition. Hotel resorts in Bali is mostly competing on PC1 which is a basic hotel offer. This research not only recommends competing for attributes to strengthen brand positioning in customers' minds but also competes with optimal allocation of hotel resort resources.

In the last decades, digital games have become an essential part of young people's culture. Consumers on these platforms have increased noticeably, just like the studies focused on them. The objective of this research is to analyze the user generated content in the mobile games 'Episode: Choose Your Story' and 'Choices: Stories You Play' which have a large number of young users who spread and expand the stories to the most important social media. There were conducted two case studies on the structure of the storytelling of these games and a qualitative methodology was used based on narrative analysis and content analysis. The results indicate that although both games expand the stories on various platforms, the presence of Episode's writing laboratory produces a more defined behavior in the users compared to Choices, which offers a greater possibility of transforming consumers into prosumers. The huge fan's community for these games corroborates the importance of the expanded narratives in different media. [ABSTRACT FROM AUTHOR]

Women in the Vedic ages accepted their due acknowledgment in the public arena as well as got equivalent treatment in the question of instructive preparing. Schooling of ladies remained to some degree dismissed during the English time frame. Be that as it may, as society became conventional, there was change in their status. They were bound to the four dividers of kitchen and involved in raising kids. Men became providers and it was viewed as essential for them to be instructed. The jobs of people were in this way isolated. However, presently the social scene has impressively changed. Ladies all around the world are being taught in pretty much every field that men were so far ordinarily connected with. The information on expressions, science, innovation and governmental issues is at this point not the advantage of men alone. Ladies have started to contemplate these subjects and have carried extraordinary credit to themselves and their country by contributing effectively in those fields. Subsequently every school is currently aware of conferring instruction to young women's. Instruction of ladies can be useful in annihilating numerous social wrongs like share issue, joblessness issue, and so on Social harmony can undoubtedly be set up. Ladies schooling and strengthening are the markers of advancement. Ladies schooling guarantees the all-encompassing and long turn of events. The current paper centers around status and significance of Ladies Schooling in the territory of Telangana through examining instances of not many Government, Private and Corporate Universities and it likewise reads the purposes behind the dropouts of ladies in access of advanced education. The constitution guarantees equivalent status of ladies under Article 14 and furthermore enables the state to adjust proportions of positive separation for ladies. The Public authority of India is likewise checking the advancement of ladies and young ladies by giving them financial help through various public arrangements and enactment. Advanced education is the common obligation of both the Middle and the States. The coordination and assurance of principles in organizations is the established commitment of the Focal Government. The Focal Government gives awards to UGC and sets up Focal Colleges in the country. Worthy understudies, from families with or without important means, need a motivation or support to continue buckling down in their examinations and go to a higher degree of schooling in their scholarly vocation. Instruction essential, useful or computerized, consistently edifies an individual from the obscurity of obliviousness and guiltlessness. Mindfulness about significance of neatness, positive routines and information about different disciplines assists a lady with supporting her family and husband to be her youngsters as better residents of the general public. The current paper centers around status and significance of Ladies Training in India through examining cases study Advanced education in Telanagana. [ABSTRACT FROM AUTHOR]

The emphasis upon livestock health requires regular assessment of livestock drinking water quality. The results of this study are based on 12 months of water quality survey over 18 sites in Upper Ganga Canal (UGC) in Roorkee City, India, covering a command area of nearly 450 km2. Conventionally, the water of the UGC provides irrigation to agricultural land, and also it is used as a source of livestock drinking water. In this study, special attention was paid to quantify the major metallic contaminants such as aluminum, arsenic, cadmium, chromium, cobalt, copper, iron, lead, manganese, mercury, and zinc. Subsequently, a suitability analysis was performed by comparing the observed concentrations of heavy metals with the existing water quality guidelines proposed by regulatory agencies, such as the Australian and New Zealand Environment and Conservation Council (ANZECC, 2000), Canadian Council of Ministers of the Environment (CCME, 2008), Department of Water Affairs and Forestry, South Africa (DWAF, 1996), and Food and Agricultural Organization (FAO, 1985). The arithmetic weightage-based heavy metal pollution index (HPI) was also computed considering all the metals together to evaluate the pollution status of the UGC canal. Results of water quality analysis indicate that the levels of mercury and manganese were considerably higher than their permissible limit in water. Concentrations of heavy metals viz., lead, arsenic, chromium, cobalt, cadmium, and copper, along with aluminum, were found to be mostly within their recommended limits. HPI of water in UGC, Roorkee, was found to be suitable for livestock drinking, excluding three sites. [ABSTRACT FROM AUTHOR]

In recent years, the emergence of new digital platforms of sharing economy has given rise to considerable changes in consumer behavior. These new ways of consumption in online environment have to be driven by specific digital strategies adapted to sharing economy. This Systematic Literature Review aims to cover an existing gap in the literature and to organize the main digital marketing strategies, techniques, or tactics that can be implemented on these platforms in accordance with the objectives and core values of this business model. First, we outline a framework of the sharing economy, including a discussion of the definition of the concept of SE, objectives, importance, and implications for consumer behavior. Then, a methodology of the literature review is developed based on previous literature on the two key terms—“sharing economy” and “digital marketing”—retrieved from databases such as Web of Science and Scopus. The interpretation and analysis of the results allow for the identification of the main digital marketing strategies and techniques to apply on collaborative platforms. Finally, the conclusion outlines the importance of digital marketing in the online environment, as well as of enhancing the user-generated content and e-wordof-mouth on these platforms.

The use of new technologies has determined the development and spread of new models of shared knowledge, enhancing artistic and cultural heritage: in particular, through cloud and IoT systems, cultural assets take on the characteristics of smart cultural objects, becoming modalities of easier diffusion and wider sharing of knowledge. In parallel, the multiplication of online communication methods has enhanced new and more dynamic ways of knowledge sharing, in particular regarding the “experiential knowledge”, which brings together documentary knowledge and a more personal, interpretative character. In this way, we can consider the phenomenon of so-called "semantic heritage community generated data", which, through a series of services (i.e. tagging, QR Code tags and RFID) allow the acquisition and sharing of experiences and contents related to objects of art or monuments and buildings. The generated data flow collects personal data and non-personal data and therefore requires the adoption of protective measures in compliance with 679/2016 / EU (GDPR) and Regulation 1087/2018 / EU (free flow of non-personal data in the EU), to guarantee rights regarding both people and properties. The proposed paper analyses some legal aspects of "semantic heritage community generated data", with attention to (personal and non-personal) data protection and the possibilities of use/processing by public bodies and private companies. Cultural Heritage UGC e tutela dei dati personali L’utilizzo delle nuove tecnologie ha reso possibile l’elaborazione e la diffusione di nuovi modelli di conoscenza condivisa per valorizzare il patrimonio artistico e culturale: in particolare, attraverso sistemi cloud ed IoT, i beni culturali assumono le caratteristiche di smart cultural object, divenendo veicoli di facile diffusione e più ampia condivisione della conoscenza. In parallelo, la moltiplicazione dei canali di comunicazione ha valorizzato nuove e più dinamiche forme di condivisione della conoscenza, in particolare con riferimento alla conoscenza esperienziale, che si affianca alla conoscenza documentale con un carattere più personale ed interpretativo; vengono così in considerazione i cosiddetti semantic heritage community generated data, che, attraverso una serie di servizi (es. tagging, tag QR Code e RFID) permettono acquisizione e condivisione di esperienze e contenuti collegati ad oggetti d’arte o a monumenti ed edifici. Il flusso di dati così generato raccoglie dati personali e dati non personali e richiede, pertanto, la predisposizione di misure di tutela nel rispetto dei Regolamenti 679/2016/Ue (GDPR) e 1087/2018/Ue (free flow of non-personal data in the EU), per garantire le situazioni giuridiche, personali e proprietarie. Il paper proposto analizza i profili giuridici dei semantic heritage community generated data, con particolare riferimento alla tutela dei dati ed alle possibilità di utilizzo/trattamento da parte di soggetti pubblici e privati.

With the rise of user-generated content (UGC) and deep learning technology, more and more researchers construct and measure the tourism destination image (TDI) through online travelogues. However, due to the impact of COVID-19 prevention and control, the number of online travelogues has decreased significantly and, therefore, the scientific validity of the TDI based only on text or photos has been questioned. This research fills a gap by comparing the differences between visual and semantic images in terms of the overall image perception and image formation through natural language processing technology and image caption technology in obtaining TDIs, taking Tiantai County in Zhejiang Province of China as a case. Our results show that the texts and photographs shared major similarities in the overall TDI, but from the perspective of interest, they reflect differently. Therefore, when considering the data source selection for TDI research with a small number of travelogues, texts should be the main content, supplemented by photographs.

This paper aims to track the research output of the 'Universities with CPEPA status in Karnataka' during 2010-2019 as considering the Web of Science database. The Karnatak University, Dharwad, Bangalore University, Bangalore, and the University of Mysore, Mysore have been selected. A total of 8952 documents have been retrieved consisting of journal articles, conference papers, book chapters, so on. A steady increase in research output has been observed. The University of Mysore (UMM) has the largest number of publications. The study shows that multi-authored papers have greater research influence in receiving citations. The study found the most productive authors and their production impacts in terms of the number of citations (ACPP) and also identified the most occurred keywords and journals used to publishing the research results. For visualisation purposes, VOSviewer and Bibliometrix R Package were used. [ABSTRACT FROM AUTHOR]

The paper highlights the coverage, features, functionalities and limitations of different anti-plagiarism software used at the Jawaharlal Nehru University, New Delhi. While anti-plagiarism software can enhance the quality of writing, the study reiterates that anti-plagiarism software should be used in conjunction with human intelligence. [ABSTRACT FROM AUTHOR]

Purpose: This study uses a qualitative content analysis approach to analyze existing user-generated content (UGC) for a civilian first responder mobile health or mHealth app, PulsePoint Respond. We argue that online review comments for these apps, the type of UGC we analyzed, can provide a rich source of untapped data for practitioners working in UX. We offer a UGC commenting heuristic that can help practitioners more effectively identify users' functional and productive usability concerns. Method: We analyzed review comments (n=599) about PulsePoint Respond posted on the iOS platform between September 2016 and November 2019. Using open card sorting for data reduction, we eliminated 307 comments. We then created preliminary codes for the remaining 292 comments and used affinity diagramming to discuss, define, and finalize categories in order to analyze the final sample. Results: We created a total of 14 categories, including "Unusable" or not actionable comments (307) and comments that were classified as "Multiple Categories" (45). The remaining 12 categories included Accurate Notifications (28), Audio (49), Compatibility and Integrations (8), Currency (58), Improvements (49), Location (27), More Agencies (50), Naming and Descriptions (41), Operating System/Battery/Memory (6), Privacy (4), Updates (8), and Usability/Interface (23). Conclusion: We found that functional usability considerations remain important for users. However, many users also commented on the limitations of particular functionalities and/or described actions they sought to perform that were not supported by the app. Drawing from our analysis, we propose a UGC commenting heuristic that can help practitioners more effectively identify users' functional and productive usability concerns. [ABSTRACT FROM AUTHOR]

This relevant examination reviews how understudies in an advanced education program used an endeavor relational association system to participate in learning exercises inside its local area. In this exploration depicts the present advanced education framework in India and furthermore describers the educational programs structure. After that various sorts of educating and learning techniques are broke down. At last a contextual investigation is led what are the training led past the class rooms and their effect. [ABSTRACT FROM AUTHOR]

Educationists are urged to investigate the effect of social networks control. There is a lack of multidisciplinary studies with a focus on coercive social network control in the higher education sector. This exploratory and descriptive study presents a theoretical contemplation of social network control based on ten key elements that influence teaching and learning in higher educational environments. The paper provides a critical analysis of the impact of an economic model on social networks control and examines social engineering through the tenets of digital presence, psychological strategies and tactics. Insights into user-generated content and the learning process of manipulative assimilation that influence current ways of thinking in higher educational contexts are offered through the lens of social networks control mechanisms. A framework for social network control was derived, signifying the flow and dynamics between key elements which might impact on various aspects of social network security and its applications in Higher Education. [ABSTRACT FROM AUTHOR]

This study is designed to explore how 200 leading national advertisers use Youtube.com as their communication tool. Content analysis was utilized for exploring current YouTube marketing communications. The names of the 200 leading national advertisers in 2018, listed by Adage, were key word searched in the YouTube's search engine, and the first ten YouTube videos were selected for analyses. Video sources, video types (User generated content vs. Professionally generated content), message tones (pros vs. cons), and message appeals (rational / humor/ fear / sensuality / bandwagon) were typologized in order to examine marketing communication via YouTube. In addition, characteristics of the YouTube marketing will be examined based on industry types of 200 leading national advertisers. This study provided insight into usage of the YouTube marketing communication among the 200 national leading national advertisers and managerial implications. [ABSTRACT FROM AUTHOR]

According to the natural language perspective, UGC has been significantly used for the screening of key nodes in knowledge discovery and strategic investment. This article presents a new research framework that is proposed for the decomposition of UGC knowledge feature extraction into topic recognition and language analysis, mainly. For visual analysis of associated topics, the LDAvis approach is utilized. Then, risk features of UGC knowledge are assigned according to language attribution. Based on previous studies, the risk attribute lexicon is further updated by judging semantic distance through word vectors. This research uses platform data and individual stock data as samples for subject recognition and knowledge feature extraction. A regression model is constructed based on the panel data after natural language processing to verify the feedback effect of the market at strategic risk measurement. It can be found from the conclusion that the change in market behavior is regular and correlates with the change in the UGC risk degree of individual stocks. The purpose of this paper is to examine the value of UGC in investment decision-making from the perspective of knowledge discovery. The research content can provide a reference for data mining, fintech, strategic risk monitoring, and other related works.

Purpose: The present study sought to analyze the Indian Research Information Network System (IRINS) instances with special reference to universities in India. The article explores top departments, faculty's publications and citations of individual university. Methodology: To undertake the present study, data were collected from the website of Indian Research Information Network System (IRINS)1. The present study confined to 29 Universities in India, most of them are centrally funded by Government of India. The collected data were classified, analyzed and tabulated by using statistical methods. Findings: The finding shows that the Banaras Hindu University (BHU) holds the highest numbers of faculties 1022 (15.40%) and has the highest scholarly publications 16376 (20.68%) with Scopus citation 208604 (22.05%) and Crossref citation 175973 (23.26%). The department of physics, Banaras Hindu University has the highest scholarly resources 2508(17.96%), whereas, the department of physics and astrophysics, University of Delhi has the highest 107 h-index with 1347 scholarly resources. Originality/value: This paper investigates trends in the research information management in universities in India with the context of IRINS that unfamiliar to many library and information science (LIS) professionals, and puts them in the context of professional practice. [ABSTRACT FROM AUTHOR]

The paper reviews the literature and dwells upon the reasons behind the occurrences of plagiarism. It reiterates that the anti-plagiarism software are automated programs and should be used in conjunction with human intelligence and detailed human scrutiny. The authors highlights the advantages and disadvantages of using the anti-plagiarism software and recommend that training sessions and orientation programs be organized for the students and researchers to sensitize them to the basic principle of honesty in academic and research enterprise, impacting all the stakeholders. [ABSTRACT FROM AUTHOR]

With the goal of preparing development professionals with C4D skills for a growing number of social change initiatives in Bangladesh, UNICEF launched a university capacity building programme in 2017 in partnership with University Grants Commission of Bangladesh and with technical support from Ohio University, USA. Because capacity building in higher education depends on the roles of stakeholders at multiple levels - individual faculty, department, university and the development sector - this case study explores how the UNICEF programme utilised or reflected the Social Ecological Model (SEM). Additionally, utilising mixed methods, this study seeks to understand the outcomes in terms of curriculum, research and partnership/collaboration between universities and development programmes. The application of the SEM was reflected in the creation of an enabling environment for faculty teaching and creating curriculum on C4D, the launching of new C4D curricula in 10 universities, faculty interest in C4D-related research, and the development of a research fellowship programme. [ABSTRACT FROM AUTHOR]

This study examines the dynamic relationships between firm-generated content (FGC), user-generated content (UGC), traditional media, and offline light vehicle sales. Data were collected from the official Facebook and Twitter pages of 30 U.S. car brands from 2009 to 2015. Our results suggest that Facebook and Twitter are heterogeneous in terms of their effect on offline vehicle sales; FGC is more effective than UGC for influencing offline light vehicle sales; viral impressions from Facebook and Twitter are essential, although effects vary for the various social media platforms, FGC, and UGC; and a firm's marketing efforts and UGC both have a long-term effect on sales, with the long-term effect of a firm's marketing efforts outlasting that of UGC. We also documented the within-Twitter synergistic effect between FGC and UGC for offline car sales and cross-channel substitution relationships between FGC and both Facebook and traditional media and Twitter and traditional media. Our study implies that managers who attempt to maximize multichannel marketing for offline sales of durable goods should consider (1) the nature of each platform, (2) the number of potential audiences each platform can reach, and (3) the user basis of each platform. Given the limited research into the impact of social media on offline sales of durable goods, this study examines the dynamic relationships between firm-generated content (FGC), user-generated content (UGC), traditional media, and offline light vehicle sales. Data were collected from the official Facebook and Twitter pages of 30 U.S. car brands from 2009 to 2015. We utilized a panel vector autoregressive model to investigate the dynamic relationships among multiple time series variables while controlling for influential durable goods characteristics. The empirical results suggest that Facebook and Twitter have heterogeneous effects on offline vehicle sales. Moreover, FGC is more effective than UGC for influencing offline light vehicle sales. Viral impressions from Facebook and Twitter are essential, although the effects vary by social media platform (Facebook versus Twitter) and content type (FGC versus UGC). The result of the impulse response function analysis indicates that both the firm's marketing efforts (FGC and traditional media) and UGC have a long-term effect on offline sales, with the long-term effect of a firm's marketing efforts outlasting that of UGC. Incorporating FGC and UGC from Facebook and Twitter and traditional media could improve the performance of offline sales prediction. We also documented the within-Twitter synergistic effect between FGC and UGC for offline car sales and cross-channel substitution relationships (FGC on both Facebook and Twitter serves as a substitution to traditional media). Finally, we provide guidance for managers seeking to leverage multichannel marketing to boost the offline sales of durable goods. [ABSTRACT FROM AUTHOR]

Women in the Vedic ages not only received their due recognition in society but also got equal treatment in the matter of educational training. Education of women remained somewhat neglected during the British period. However, as society became orthodox, there was change in their status. They were confined to the four walls of kitchen and occupied in rearing children. Men became bread winners and it was considered necessary for them to be educated. The roles of men and women were thus separated. But now the social scene has considerably changed. Women all over the world are being educated in almost every field that men were so far normally associated with. The knowledge of arts, science, technology and politics is no longer the privilege of men alone. Women have begun to study these subjects and have brought great credit to themselves and their nation by contributing actively in those fields. As a result every school is now conscious of imparting education to girls. Education of women can be helpful in eradicating many social evils such as dowry problem, unemployment problem, etc. Social peace can easily be established. Women education and empowerment are the indicators of development. Women education ensures the holistic and long development. The present paper focuses on status and importance of Women Education in the state of Telangana through analysing cases of few Government, Private and Corporate Colleges and it also studies the reasons for the dropouts of women in access of higher education. The constitution ensures equal status of women under Article 14 and also empowers the state to adapt measures of positive discrimination in favour of women. The Government of India is also monitoring the progress of women and girls by providing them with socio-economic support through multiple public policies and legislation. Higher Education is the shared responsibility of both the Centre and the States. The coordination and determination of standards in institutions is the constitutional obligation of the Central Government. The Central Government provides grants to UGC and establishes Central Universities in the country. Meritorious students, from families with or without necessary means, need an incentive or encouragement to keep on working hard in their studies and go to the next level of education in their academic career. Education-basic, functional or digital, always enlightens a person from the darkness of ignorance and innocence. Awareness about importance of cleanliness, good habits and knowledge about various disciplines helps a woman to support her family and groom her children as better citizens of the society. The present paper focuses on status and importance of Women Education in India through analysing cases study Higher Education in Telanagana. [ABSTRACT FROM AUTHOR]

Digital nomads are engaged in a complex quest to select their next destination. In this context, user-generated content (UGC) on social media is a pivotal source to glean insights into digital nomads' destination choices. Accordingly, this study investigates the principal topics that influence digital nomad's destination choice. To this end, data-mining techniques are applied to analyze user-generated content (UGC) from the social platform X (former Twitter). Based on the results, we identify a total of 11 topics associated with digital nomads' location preferences that can be grouped into 3 clusters (positive, negative, and neutral). Specifically, we find six positive topics (employment, retirement, gastronomy, co-working, work motivation, culture), one neutral topic (customer service), and four negative topics (connectivity, work hours, visa issues, loneliness). The results suggest that job flexibility, the attraction of travel, and cultural immersion emerge as positive factors influencing destination choice. By contrast, connectivity concerns, visa management, feelings of isolation, and emotional adjustments stand out as considerable impediments for digital nomads. We spotlight the long-term pursuit of quality of life and technological connectivity as the main drivers of digital nomads in their destination choice. The paper concludes with a formulation of 33 research questions related to digital nomad destination decisions to be addressed in further research. • Quality of life and reliable tech infrastructure drive digital nomad decisions. • Social media UGC impact on digital nomads' destination perception and choice. • Connectivity and visa issues present major barriers for digital nomads. • Job flexibility and cultural immersion are key for digital nomads' choices. • Emotional well-being and social connections are critical for digital nomads. [ABSTRACT FROM AUTHOR]

One of the sectors most influenced by digitalization is tourism and the use of the Internet for brand building is an increasingly common custom, especially by taking advantage of the benefits Social Media has to offer to related businesses. In the given context, the aim of this article is to analyze the role of Social Media and User-Generated-Content in Millennial consumers’ travel behavior, to investigate how these influence people’s decisions to visit specific tourist destination and how various tourism indicators fluctuated in the last two decades, in order to have a better understanding of the current tourism trends. The primary method used is an online questionnaire, along with documentary analysis, statistical analysis, and personal observation. The article starts with a comprehensive literature review that addresses key themes such as tourists decision-making behavior, motivation of travel, or user-generated content. The relationship between Social Media and the desire to travel, but also the manner in which Social Media is used throughout the whole holiday decision-making process are examined. Hence, the paper investigates the impact of Social Media on the travel choices of Romanian Millennial residents, also known as Generation Y, the largest cohort of Internet users, often called digital natives, as they are the first generation born in the Information Age and for whom travel is a way of life. The paper also draws attention to the ways in which travel and tourism businesses could reshape and customize their current marketing strategies in order to gain competitive advantage in the industry.

Artykuł stanowi próbę odpowiedzi na pytanie, czy serwisy społecznościowe mogą być efektywnym źródłem danych, przydatnych w kontekście planowania turystyki w skali lokalnej. W pierwszej części artykułu opisano, jaką rolę pełnią media społecznościowe w przemyśle turystycznym, zawarto syntetyczne omówienie najczęściej pojawiających się tematów badań związanych z wykorzystaniem MS w turystyce, a także scharakteryzowano serwis społecznościowy TripAdvisor, będący przedmiotem badania. W drugiej części przedstawiono wyniki przeprowadzonego z wykorzystaniem serwisu badania, którym objęto odpowiednio po 30 najpopularniejszych hoteli, restauracji oraz atrakcji turystycznych w Poznaniu. Rezultaty badania przedstawiono za pomocą pięciu map wynikowych. Rezultaty opatrzone są komentarzem na temat zagrożeń, z którymi związana jest analiza danych tego typu, a także możliwych przyszłych kierunków badań.

The aim of this article is to answer the question of whether social networking sites can be an effective source of data, useful in the context of local tourism planning. The first part of the article contains a presentation of the role of social media in the tourism industry, a synthetic discussion of the most common topics of research related to the use of social media in tourism, and also characteristic of the TripAdvisor social network, which is the subject of the study. The second part presents the results of a study conducted using the website, covering the 30 most popular hotels, restaurants and tourist attractions in Poznan. The results contain a comment about the risks associated with the analysis of this type of data, as well as possible future directions of research.

This paper aims at investigating how the hashtag constructs meanings in public health campaigns in Twitter. These may have peculiar features due to the simultaneous influence of the character-constrained mode of Twitter, and of the conventional set of communication activities adopted to ensure their effectiveness. The research is based on a corpus of sample tweets (N=2,438) taken from #AntibioticGuardian, a campaign led by Public Health England to reduce Antimicrobial Resistance (AMR). The lexicogrammatical realisations, evaluative language and predominant discourse functions are analysed to seek the meanings that the hashtag can construct in each of the four communication activities, namely increasing awareness and knowledge, providing cues for action, demonstrating simple skills, and changing and/or reinforcing attitudes and behaviours. The method of positive discourse analysis (PDA) used offers the advantage of highlighting how the positive change advocated takes place linguistically; micro and macro data findings reveal a significant user-generated content (UGC) pattern reflecting new ways of making meaning, which moves far beyond the more traditional tagging practices.