Search

The Royal Household is probably the highest institution of the State as a monarchical system. In this sense, it is worth questioning how these organizations have managed communication with their public of interest during a crisis such as the temporary period of pandemic and post-pandemic, where the World Economic Forum states that it is a time of restart where a great social and economic restart is necessary. The main objective of this work is to know the institutional behavior of the British and Spanish Royal Houses through their respective Twitter accounts to determine convergences, synergies, and communicative styles in the digital environment. All this looking for the keys to the strategic management of the relations of both institutions with their citizens. A quantitative methodological design was established, based on content analysis (Kripendorff's alpha coefficient=0.852) on a corpus of 2211 messages issued during 2021 by the official Twitter accounts @RoyalFamily (1025 tweets) and @CasaReal (1186 tweets). The results show a significant difference in the content broadcasted, the regularity of the frequency of tweets per hour of broadcast and the interaction, viralization and engagement rates of each of the accounts analyzed. These results show that Twitter is a powerful communication tool capable of seeking the mutual interest suggested by relationship postulates in periods of transition. [ABSTRACT FROM AUTHOR]

The main goal of this research is to analyze the experts’ opinions on cultural sustainability and the importance of sustainable development in the EU cultural policies. Besides, the research analyses how institutional communication may contribute to the introduction of the sustainable development, and, specifically, of the SDGs in the European Union cultural policies’ definition. In order to achieve these objectives, we share a survey with several experts in EU cultural policies. The experts’ conclusions show that the SDGs need to be explicitly included in the cultural policies, adding a more practical perspective through specific projects and action plans. Institutional communication is a strategic factor for the success of sustainable development in terms of cultural policies and cultural sustainability in the European Union.

Responsible Communication perspective and the communicative practice of an educational organization, we used a method of Differentiated Semantic Scales on a sample, using criteria defined by the Institute of Socio-Economy of Companies and Organizations (ISEOR) in its intervention model to find hidden costs. We conclude by analyzing the importance of having good communication practices in organizations, after finding discrepancies between what is stated in the perspective and the actual practice of responsible communication in the organization under study herein. [ABSTRACT FROM AUTHOR]

Copyright of Doxa Comunicación is the property of Fundacion Universitaria San Pablo - CEU and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Actas de Diseño is the property of Facultad de Diseno y Comunicacion, Fundacion Universidad de Palermo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Fonseca: Journal of Communication is the property of Revista Fonseca Journal of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The paper addresses some methodological issues related to the linguistic study of empathy. Given the fact that empathic connections are both biological and cultural, I argue that some messages are more likely to trigger an empathic reaction according to the personal background of the analyst. In this regard, the concept of reflexivity, understood as an overlooking exam of the possible influences of one’s subjectivity in research practices (due to social and personal factors), is worth being considered. The study aims to verify this hypothesis and to question the role and place of subjectivity while researching discursive matters by analyzing two posters from two different social campaigns, one against sexual harassment and the other against smoking. The linguistic analysis shows that the application of linguistic criteria and discursive concepts (deixis, linguistic construction of points of view) enables to identify the use of the same strategies in meaning construction, regardless the higher sensibility we can have towards sexual harassment which may facilitate the decoding of the empathic communication strategy. In conclusion, when subjectivity is contextualized within a specific theoretical frame and opened to comparison with other data, it may become a useful tool in exploring corpora and therefore provide meaningful insights without undermining the rigorousness of the analysis.

The Covid-19 pandemic meant challenges in crisis management for democratic institutions such as the European Union (EU). To achieve an economic and social recovery to the crisis, the EU institutions have promoted the NextGenerationEU (NGEU) program, a massive recovery package for this purpose. This action takes place at a time of strong visibility of Euroscepticism within a global phenomenon of distrust in political authorities. The present work aims to know the shaping of the European Public Sphere when NGEU is launched. First, the evolution of EU support during the pandemic is described, analyzing the possible factors that influence on this variable. On this matter, a secondary analysis of data is applied on different waves of the Eurobarometer (EB 92, 93, 94 and 95). The statistical method is also used to give items that determine the image of the EU. Moreover, the communicative dissemination of this plan is drawing upon semi-structured interviews with some of the professionals who deal with the task. The objective is to provide an overview of how the public sphere made up of citizens and institutions is defined before a moment of symbolic relevance. The results reveal a trend towards greater positivity with the EU after the pandemic. However, among other possible factors, the degree of support depends on the ideological position and, to a lesser extent, on the type of community where the citizens live. EU officials assess this rise of Europeanism as an opportunity, targeting the NGEU communication campaign especially at young people. [ABSTRACT FROM AUTHOR]

Digital media and networks are structured in a communicating architec ture that shapes the interactions, information flows and territorialities in a Zeitgeist in which reputation has become one of the main assets of organizations. A case study was carried out and the institutional communication of the iFood company was evaluated, associated with the journalistic podcast Foro de Teresina, analyzing audio inserts and surveys with open questions in a context in which the program and the company are digital products that exploit symbolic capital in their business models. iFood's communication strategy, however, remains faithful to classic standards, without innovations that, theoretically, characterize the contemporary media bios. The conclusion is that the link with the public is materialized through a plastered format that welcomes a traditional content, yet not inefficient for that reason. [ABSTRACT FROM AUTHOR]

Copyright of Question (1669-6581) is the property of Universidad Nacional de La Plata and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Religación: Revista de Ciencias Sociales y Humanidades is the property of Religacion: Revista de Ciencias Sociales y Humanidades and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The scientific objective of the study was to show the markers of institutional communication, that express themselves in discourse shifting from the frame information to the frame PR in the news of regional TV channels. The study was conducted on the materials of the plots about construction in the news programs of four Crimea state TV channels. The analysis sampled and systematized the semantic and lexical markers of institutional communication. The article defines the dominancy of the texts with PR in the TV news plots about construction in Crimea, revealed the insecurity of this phenomenon for the journalists professional tasks. Such approach proposed in the article was applied for the first time. In studying the methods of researching were: discourse-analysis, content-analysis, systematization, synthesis. The study concluded the non-consent of the dramatic contradiction between the journalism and PR in the regional news programs for today.

The SARS-CoV-2 virus struck the entire world unexpectedly, and Italy was one of the countries that suffered the most losses. Considering the importance and influence of the media in crisis and risk situations, the main aim of this paper is to examine official institutional public announcements issued by the Republic of Italy from February 2020 to July 2021. Following previous research recommendations that advocate the informational and persuasive nature of institutional communication during times of crisis and risk, these audio-visual messages are examined from two complementary perspectives: as institutional communication and as commercials. A distinct theoretical and analytical approach is developed by combining tools from various topic areas, in this case, public relations and semiotics. As a result, the messages are first examined through the lens of Crisis and Emergency Risk Communication as an Integrative Model. Throughout the various stages of crisis communication, various pragmatic, rhetorical, and semiotic tools are identified and analyzed. It is possible to conclude that institutional communication in the studied period goes through nearly the entire cycle of the integrative model. The evaluation stage's full potential is still untapped, but there are some sporadic evaluative attempts within previous stages. Simultaneously, by analyzing pandemic narratives, values, and semiotic resources at various stages of the pandemic, it becomes clear that these video clips are positioned differently within Flock's square, with linguistic-stylistic and semiotic features of varying complexity and creativity. As the pandemic progresses, the advertisements become more substantial, and then mythical, glorifying the Italian nation and cultural heritage, from the initial referential advertisements. The artistic expression of Tornatore's advertisement "Room of Embraces" serves as the oblique advertisement. In the final stages of the pandemic institutional communication, the government is turning to real-life images once more, but this time in a completely different mood. Instead of fabricated real-life images with a spokesperson at the center of the message, there are now authentic images of young people, beaches, music, and happy TV faces as immediate, intimate, and optimistic messages about the future.

New media has revolutionized the way that organizations communicate with their stakeholders. The traditional models of communication, such as mass communication, word of mouth, and direct mail, are no longer enough to reach today's audiences. In order to be successful in this new media environment, organizations must adapt their communication models and strategies to take advantage of the opportunities that new media provides. This paper will explore the various models and strategies that organizations can use to effectively communicate in the new media environment. The first step in adapting communication models to new media is to understand the various ways that people consume and interact with digital content. There are three main models for communicating with an audience online: broadcast, engagement, and relationships. Broadcast communication is a one-way communication model that is used to reach a large audience with a single message. This model is typically used when an organization has limited resources or time and needs to quickly disseminate information to a large group of people. Engagement communication is a two-way communication model that encourages people to interact with content by providing feedback, comments, and opinions. This model is best used when an organization wants to build relationships with its audience and create a dialogue. Finally, relationship communication is an ongoing communication model that focuses on building long-term relationships with stakeholders by providing timely, relevant, and personalized content. This model is best used when an organization wants to establish loyalty and trust with its target audience. [ABSTRACT FROM AUTHOR]

The role of mass media and institutional communication in public administration decision-making processes is complex and far-reaching. These two types of communication can serve to shape public policy, impact public opinion and inform public officials in decision-making. Mass media can be used to communicate ideas, inform the public and mobilize public opinion to influence decision-making. It can also be used as a tool for transparency, accountability and oversight of public decision-making. Institutional communication, such as internal memos, policy documents and research papers, can provide decision-makers with critical information to inform and guide their decision-making. Together, these two types of communication can act as a guide for public administration decision-making and help ensure that the public's wishes and interests are taken into account. [ABSTRACT FROM AUTHOR]

COVID-19 modified, overnight, the routine of citizens, and therefore that of journalists and communication offices. The great health and social impact of the pandemic has forced public administrations to accept an ongoing crisis management procedure that remains open, which is unprecedented for institutional communication in the 21st century. Political communication professionals have had to innovate in order to maintain the information flow and meet the demands of the population and the organizations they work for at the same time. The purpose of this mixed methods research is to analyse the changes that the administration strategies, techniques and procedures have undergone as a consequence of the coronavirus crisis during its first two years. The frame of reference to do this is the City Council of Malaga, the sixth most populous city in Spain, with the objective of determining the methods and the resources used by the local government in order to maintain the lines of communication active in spite of the confinement and the restrictions posed by the state of alarm declared on March 14th, 2020. Though many of the implemented changes have disappeared with the restoration of physical events and past routines, the tendency to bypass media has prevailed. The centralization of all informations, the organization of telematic media conferences, the fact that almost half of the official communications issued in 2020 by the City Council was related to the health crisis, the commitment to verified social networks as regards to dealing with fake news and the institutional advertising campaigns aimed to raising awareness have been the main resources used by the Malaga city press office, which essential public service as guide has made a great contribution to both the general conversation and the reduction of uncertainty. [ABSTRACT FROM AUTHOR]

During a public health crisis like the current COVID-19 pandemic, governments and health authorities need quick and accurate methods to communicate with citizens. While social media can serve as a useful tool for effective communication during disease outbreaks, few studies have addressed how Ministries of Health use these platforms. This study will seek to explore the use of Facebook by the Ministries of Health of the most populated countries of the European Union and the public response in terms of interaction and monitoring during the different stages of the COVID-19 pandemic throughout the Year 2020. We have worked with all the publications made by the 10 most populated countries of the European Union in 2020, using the Crowdtangle tool to generate the database. The results show the agility that these countries have had to respond to the communication demanded by citizens during exceptional situations such as the pandemic generated by the coronavirus and also the great increase in the monitoring of official health sources by the population. Thus, this research provides some first indications about the communication strategy followed by the main Ministries of Health in Europe during the COVID-19 pandemic. These results have implications for researchers, governments, health organizations, and professionals regarding their communication practices during pandemics. [ABSTRACT FROM AUTHOR]

Transparency and public accountability are two essential aspects of public administrations because they help to prevent possible cases of corruption and encourage citizen participation. In this sense, transparency is a communicative, not merely administrative or legal, process between public institutions and citizens. The main objective of this study is to identify predictive factors of transparency in government healthcare centers in Chile, Colombia, Ecuador, and Spain in 2021. To do this, we analyzed the websites of 64 public administrations from these countries. Content analysis was applied to assess the presence of 24 indicators on each website. The results for the studied cases reveal an association between the level of transparency and three factors: healthcare systems, internet access, and administration levels. We also identified a predictive factor that should be considered in future studies on the transparency of healthcare websites: the likelihood of decreased transparency was reduced by 91% for public healthcare systems (Ecuador and Spain) as opposed to mixed public –private healthcare systems (Chile and Colombia). We thereby conclude that the involvement of the State, at least in matters related to the healthcare field, favors greater access to information by the community, at the same time as providing greater social responsibility because of substantial communication of the activities carried out by these centers, as well as how and by whom. [ABSTRACT FROM AUTHOR]

This paper belongs to the field of communication in the public institution sector. It aims to study the European Union's media reputation in the leading Spanish outlets in the 2000-2018 period. As the institution has continued to acquire competencies and regulate the activity of Member States, the EU's communication with its citizens has represented a source of debate inside and outside the institution. In multiple areas of communication, there is a need to bring this supra-institution closer to citizens through more effective communicative policies. The general aim of this paper is to know the EU's media reputation in Spanish printed press between the years 2000 and 2018. Taking into account the precepts of agenda setting and the principles of media reputation (Capriotti, 2012), a content analysis is carried out to determine the level of media presence and favourability of the institution. This will make it possible to evaluate how the Spanish media present the EU to Spanish citizens, contributing to the formation of public opinion and perception. Due to its long time span, the analysis has been divided into three periods. The first period (Euphoria) goes from 2000 (two years before the implementation of the euro) to the outbreak of the financial crisis in 2007. The second period (Crisis) begins with the global financial crisis of 2008 and ends with the timid beginnings of economic stabilisation in 2014. Finally, the third period (Post-crisis) spans the interval from 2015 to 2018, which sees the eruption and progression of a major social and values crisis in the institution and European society. The general results obtained show that the EU has low visibility in Spanish printed press. In spite of accurate news coverage, in certain periods and years, newsworthy events are not presented to the reader with enough relevance for the news item or institution to gain the notoriety required to be publicly important. In addition, the media favourability in Spain can be considered slightly unfavourable, since the news has an overall negative trend. These results are not consistent with the performance of the institution and the impact it has on the lives of Spanish citizens. A published image that makes it difficult for the institution to create a favourable public sphere and its necessary social legitimacy. According to different authors (Meyer, 1999 and De Vreese, 2003, 2005), the conclusions show that news on the EU fails to interest media outlets, conditioning the EU's visibility and public perception. With the majority of Spanish citizens lacking direct experience, the EU's communication and interaction with the citizens is left in the hands of the media's financial and ideological profitability. A communicative context which potentially puts the institution's public relevance, credibility and trustworthiness at risk and, thus, a situation which fosters emotional distance between the EU and Spanish citizens. [ABSTRACT FROM AUTHOR]

Framing involves how language users conceptualize what is happening in interaction for situated interpretation of roles, purposes, expectations, and sequences of action, thus show significant conceptual relevance to the analysis of routinized institutional communication. Having established a working definition of framing based on an intensive review of previous research, this study investigates university students' and tutors' framing behaviors in interactive small group talk. Two types of framing-in-interaction, -alternate framing of a single situation and co-framing within/beyond speaker role boundary-, are identified, examined, and characterized from a conversation-analytic perspective. The findings suggest that alternate framings co-occur with traceable interactional devices for sequential organization when the single situation at talk takes on divergent meaning potentials to be accessed. Co-framings happen when at least one (group) of participants is highly goal-oriented, showing conditional relevance to the prior courses of action and more explicit negotiation of epistemic stances. Framing, therefore, can be arguably taken as a global organization resource to characterize contextualization in institutional communication. [ABSTRACT FROM AUTHOR]

Copyright of Issues in Ethnology Anthropology is the property of Issues in Ethnology Anthropology and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The COVID-19 pandemic has fostered the increasing use of digitally-mediated communication, which has substituted a large part of the face-to-face encounters, work, political, social, and leisure activities, made impossible during the long period of lockdown. What did this entail in small villages, in respect to both citizens and local government, where face-to-face communication has been more resistant to digital mediation? This study aimed to explore the changes seen in institutional communication, and more generally, in the everyday life of citizens and their relationship with local administrators during the first lockdown in Italy. The context explored was the small-scale local community of Peccioli (Tuscany), a village where face-to face communication usually played a pivotal role in the interaction between local government and citizens. This small village represents a good point of observation to understand whether, in contexts such as this, there has been a change in the balance between different modes of communication similar to that seen in more urban environments. More specifically, the paper presents the main findings emerging from a study exploring on the one hand, the attitudes and opinions of local administrators regarding institutional communication, and, on the other, the evaluations by citizens of the initiatives and the communication by local government and an analysis of their information behaviors. In the first case, a qualitative approach was used, based on 10 semi-structured interviews with local administrators; in the second case, a quantitative approach was adopted based on a survey conducted with a representative sample of Peccioli's citizens. The main finding of the study revealed the crucial role of word of mouth, thus indicating that, contrary to what is generally believed, not all communication has become automatically digital during COVID-19. [ABSTRACT FROM AUTHOR]

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In this paper, we study on the ways the Intergovernmental Panel on Climate Change (IPCC) communicates scientific knowledge on climate change to policymakers in the Summary for Policymakers of the Fifth Assessment Report (AR5); the most recent Assessment Report issued by the IPCC. We investigate implicit argumentation with a special focus on the ways the summary may direct the orientation of the discourse towards the evasion of climate action while appearing to be pro-action on the surface. The results of a systematic analysis of polyphonic constructions in the language of the text indicate that implicit argumentation represents climate action inevitably subordinate to economic goals. In a number of constructions, the discourse reconstructs pro-economic-growth-based frames in contrast to prioritising environmental values when encouraging political action in the context of climate change. Through such language use, the discourses mediated by an institution of such high societal importance and authority as the IPCC arguably have a considerable impact in maintaining conservative climate policies and delaying, even hindering, a transition into a carbon-neutral society. Thus, we conclude that even the most authoritative climate-science-policy institutions should reconsider their use of linguistic representations in terms of implicit argumentation in their communication in order to encourage climate action in a more straightforward manner. As long as the most authoritative actors in science-policy discourse on climate change continue to reinforce cognitive frames evading urgent action to mitigate climate change, it is questionable whether we can expect the policymakers to have the courage to take ambitious action even if the figures in the natural-scientific evidence sections of the reports were demonstrating clear worsening trends. [ABSTRACT FROM AUTHOR]

The role of the institutional communicator in the Church today has a special relevance derived from the credibility crisis suffered by this institution. A greatly increased awareness to this theme leads to the discovery of profound and essential dimensions of this role, which are discussed in this article. The focus is on the credibility of the communicator, who, on one hand is called to take full responsibility for what he says, but on the other hand speaks in the name of and through a collective subject—the Church or one of its specific constituent parts—that doesn’t always receive much appreciation from its numerous audiences; it is actually often perceived to be “biased” as an institution, it is widely opposed and criticized. An in-depth analysis regarding the role of credibility from a sociological point of view is illustrated by the application of the three roles identified by Erving Goffman—animator, author and principal—to the figure of the institutional communicator, underlining his responsibilities as communication co-leader. A comparison with the concept of translator as a mediator illuminates other characteristics of the communicator, and functions as a basis to comment on some of the virtues (both personal and professional), which he must possess, enhancing both his credibility and efficiency. The application of the concept of creative fidelity (fidélité créatrice) from the French philosopher Gabriel Marcel, together with the interrelation between comprehension and exposition in a comprehensible manner (hermeneutics and creativity), highlights the necessity of reconsidering the importance of communication and of the communicator within the decision-making process.

Doctor-patient communication is a type of institutional communication which distinct linguistic features can significantly affect patient satisfaction and treatment outcome. A medical encounter has a clearly defined structure that has been shifting from clinician-centred to patient-centred. Therefore, it is of utter importance for prospective doctors and dentists to be aware of the role of language when communicating with their patients. Given the fact that working in a medical/dental practice has become increasingly international, the paper focuses on the role of the English language. New communicative models and environments such as Computer-Mediated Medical Communication (CMMC) and Video Interaction Guidance (VIG) are also presented.

With an investment of over 700 million euros, the public sector is the main advertiser in the Spanish market. Altogether, the central, regional, and local governments launch more than 5000 institutional advertising and communication contracts. In Spain, these tenders are governed by Law 9/2017 on Public Sector Contracts and Law 19/2013 on Transparency, Access to Public Information and Good Governance, in compliance with which governments have developed openly accessible websites that provide practical information on the contracts for interested individuals and companies. This paper compares all regional procurement platforms through the study of a hundred institutional communication public contracts launched in 2021, assessing the usefulness of the published content, detecting good practices, and identifying gaps and areas of improvement. The results obtained support the idea that these platforms do not provide exhaustive information on public contracts, which limits their potential as tools aimed at ensuring competition and transparency in public contracts. Based on this last criterion, a ranking is created among the regions analysed.

Science communication has diversified in the wake of the digital transformation of communication and media ecosystems. Social media enable universities, but also academics and institutions affiliated with them, to expand their communication. This leads to increasing plurivocality of universities, yet the many different voices remain largely unexplored. This study develops a typology to conceptually distinguish eight voices by their representational role, hierarchical embeddedness, type, and affiliation. Based on a quantitative content and social network analysis of more than 600 Twitter accounts linked to a research university, it identifies six types of voices empirically. The study compares interactions among these voices, showing differences between central and decentral, as well as institutional and individual voices, and highlighting closer exchanges between voices within the same disciplinary communities. It also examines topics and tonality, revealing that decentral institutional voices engage most in science-related topics, and that only current and former students express critical views., Competing Interests: Declaration of conflicting interestsThe authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

This article addresses e-mail communications between university students and their lecturer in the Czech Republic. Politeness strategies employed in 200 Czech students' e-mail apologies sent to a lecturer were analysed. Students use multiple strategies to create a positive self-image of a committed and reliable student, combining direct expressions of apology, explanations, and acknowledgement of responsibility. The most frequent strategies were direct, prototypically performatives or hedged performatives. The high level of direct forms is consistent with findings of previous research on Slavic cultures. Nearly half of the e-mails included structures with directive illocution (request for information), which shifts responsibility to an authority; however, this could be interpreted as a form of politeness because students show that they value their lecturer's opinion and are willing to follow their advice. Although students primarily employ strategies based on negative politeness, which is perceived as unmarked in an institutional setting, the closing sections of the e-mails contain positive politeness in complimentary closings, and thanking is prevalent. • Politeness in Czech students' e-mail apologies sent to a lecturer was analysed. • Students use multiple strategies to create a positive self-image. • The most frequent strategies were direct, including performatives. • Nearly half of the e-mails include structures with directive illocution [ABSTRACT FROM AUTHOR]

Introduction: Currently, companies face constant transformations and innovations in order to maintain their competitiveness in the environment in which they are embedded. In this order, the institutional communication strategy allows organizing the efforts of the entities in terms of improving their dialogue with internal and external audiences. Objective: This work presents an approach to the institutional communication of Villalco Villa Clara through digital media, addressing the premises for the development of a web page that allows the company to inform and manage the public, in addition to building relationships and loyalty branded. Methods: The strategic planning of Villalco, Villa Clara and the entity's Communication Strategy were analyzed. A diagnosis of organizational communication was made. 6 managers and executives of the organization were selected. Interviews were conducted and the main problems were identified. Results: Strategic communication management is not implemented as a management approach. Limited use of information and communication technologies in the company. It does not have databases and / or access to information. Conclusions: With the use of a computer tool (Website), a company-community approach will be achieved and a better institutional communication management will be achieved. [ABSTRACT FROM AUTHOR]

In the present work we focus on institutional communication in a period of crisis. In particular we are interested in the communications of the Italian and Finnish governments during the health emergency raised by the COVID-19 pandemic. We analyse and compare two press releases given by the Italian and Finnish Prime Ministers at the very beginning and at the end of the so-called first stage of the pandemic. The analysis aims at i) describing the effectiveness of the speeches applying six parameters that we previously identified as crucial for efficient communication, and ii) exploring the lexical choice of the Prime Ministers in relation to it.

The article discusses the findings on website transparency for 52 Spanish provincial historic archives and the Archivo Real y General de Navarra [royal and general archive of the province of Navarra], delivered by TransPa_BA software. This tool is based on and uses the parameters defined in the Metodología de Evaluación y Seguimiento de la Transparencia [transparency assessment and monitoring method, Spanish initials, MESTA]. A total of 22 indicators are proposed to measure active public disclosure by archives in keeping with the provisions of the national Transparency Act. The indicators and their respective parameters (form, reusability, dating and currency) constitute guidelines to enable archives to enhance transparency and accountability, reporting their activities and performance in key areas to society in general and their stakeholders in particular. Although the findings reveal some good practices, scant transparency-related information is provided. The improvements suggested refer not only to public disclosure, but also to how information is arranged, for neither visibility nor accessibility is optimal. This study will hopefully encourage collective learning, contributing to the gradual inclusion of more transparent information and the exclusion of any redundant elements present on these institutions' websites. [ABSTRACT FROM AUTHOR]

Public communication refers both to changing and sharing public information and to preserving the social binder. Institutional communication is a bilateral process: it involves both the transmission of orders, information and advice to a decision centre and the transmission of the decisions made by this centre to other parts. It also answers to the public organisation's need to affirm its specific role, presenting citizens with the duties they have to assume and the prerogatives they have. Nowadays, institutional communication is more and more developed within public organisations. Communication represents a process which focuses on public management. It is also important from the perspective of the quality of existing relationships within a certain administrative structure. The development of an adequate social policy, the creation and preservation, at all levels, of a transparent atmosphere are, to a large extent, determined by the importance granted to the communication process. [ABSTRACT FROM AUTHOR]

This study analyses the application of the frame of WAR to the representation of present coronavirus pandemic, particularly in texts issued by speakers belonging to Italian top institutions, such as the Ministry of Health, a variety of committees, boards, and agencies involved in handling the pandemic, and the most important and comprehensive medical professional association. The analysis of the data revealed a pervasive use of rhetorical and figurative linguistic devices, mostly metaphor, that draw conceptual and linguistic material from the domain of war, thus reviving a consolidated metaphorical projection in the representation of disease, that, in the texts included in this study, especially those produced by medics, yields markedly vivid and creative expressions.

Despite the increasing use of social media in Health Promotion (HP) and Public Health, studies indicate that health entities have difficulties guaranteeing citizens' participation in these platforms. This exploratory study analyzed the topics covered and the interactions with followers on the Instagram profiles of both the National Health Service (NHS) from Portugal and of the Ministry of Health (MH) from Brazil, in 2019. The sample showed that nationals HP agendas compete with political topics: of the 208 posts from the NHS, 19.2% were about the government, and of the 424 posts from the MH, 32.20% were institutional. Fifty-three health topics were mapped in the NHS profile and 63 in the MH profile. In Portugal, there wasn't interaction with followers and in Brazil, the interaction was reduced. It is necessary to refine communication strategies to increase the reach of these profiles and encourage participation. [ABSTRACT FROM AUTHOR]

Communication is a decisive factor in the functioning of the territories, as it enables synergies among the state, society and the university, as the most important socio-cultural center in this context for the empowerment of local actors as agents of development. Thus, the objective of this article is to design an institutional communication management strategy for the University of Pinar del Río in function of the local development of the province for the strengthening of institutional and communicative capacities, as well as the improvement of the quality of social services. To accomplish it, methods such as documentary analysis, analysis and synthesis, structural systemic, group interview and participant observation were used. As a result of its application, the needs of institutional communication management at the University of Pinar del Río "Hermanos Saíz Montes de Oca" and its articulation with local development in the province were identified, which served as a basis for the elaboration of the strategy for institutional communication management at the University of Pinar del Río "Hermanos Saíz Montes de Oca", as a function of local development. The strategy articulates the participation of internal and external audiences of the University of Pinar del Río in the management of institutional communication, in terms of local development, which places the institution in a position to meet social and governmental demands related to local development, from institutional communication. [ABSTRACT FROM AUTHOR]