101. Application of short message service to control blood cholesterol: a field trial
- Author
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Sadeghian, Saeed, Shams, Mohsen, Alipour, Zahra, Saadat, Soheil, Hamidian, Reza, and Shahrzad, Maryam
- Subjects
Health Services and Systems ,Health Sciences ,Prevention ,Heart Disease ,Heart Disease - Coronary Heart Disease ,Health Services ,Cardiovascular ,Aging ,Clinical Research ,Clinical Trials and Supportive Activities ,Adult ,Blood Chemical Analysis ,Cholesterol ,Coronary Disease ,Cost-Benefit Analysis ,Female ,Humans ,Male ,Middle Aged ,Patient Compliance ,Primary Prevention ,Text Messaging ,Short message service ,Blood cholesterol ,Coronary disease ,Information Systems ,Clinical Sciences ,Medical Informatics ,Health services and systems - Abstract
BackgroundDespite recommendations, many middle-age adults neglect to check their blood cholesterol levels. Short message service (SMS, also known as texting) has been seldom studied for preventive education. We estimated how SMS can be a cost-effective method in encouraging people to check their blood cholesterol levels.MethodsIn a field trial, 3600 cell phone users (age > 30) were randomly assigned to the intervention (N: 1200) and the control groups (N: 2400). An SMS was sent to the intervention group for five rounds every two weeks, which targeted the cognitive and affective learning and finally advised the blood cholesterol level to be checked, if not checked during the past twelve months. Two weeks after the last round, both groups were asked for the time/level of their latest blood cholesterol, family history of early cardiac death and having a family member with coronary heart disease (CHD), and to report their attitude about whether annual blood sampling is worth the cost and time to prevent CHD. Moreover, the intervention group was asked if they remembered the SMS content. The cost-effectiveness was evaluated by estimating the "number needed to treat" (NNT) and calculating the cost of sending SMS to that number of people.ResultsIn the intervention group, 629 individuals (72.0%) recalled the SMS content. The factors associated with cholesterol screening during the past two years were older age, diabetes, family history of coronary disease, higher education, female gender and being non-smoker. In both groups, women were significantly more aware of their blood cholesterol level (68.7% vs. 53.6%). The relative frequency of respondents who believed it was not worth checking their cholesterol annually was significantly lower in the intervention group (P
- Published
- 2017