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Byline: NAT IVES Are you ready for News Corp. to help teach your children? Hearst Magazines Chairman Cathie Black got most of the attention last week when she was named [...]

Byline: NAT IVES Forget red states and blue states for a second. Is your brand a red brand or a blue brand? Many of America's top brands rate much higher [...]

Byline: NAT IVES Bold cover stories, slick redesign and a coveted iPad app keep readers--and advertisers--wanting more Some of you are reading Wired's accolades here on Ad Age's iPhone app, [...]

Byline: NAT IVES SHOPPING TITLE'S SHARP EDITING BRINGS WEB SENSIBILITY TO PRINT No celebrity photo shoots required, just reader service and respect at fashion magazine that added 57% more ad [...]

Byline: NAT IVES All that said, there's a big difference between losing strength and going extinct, between defensiveness and demise. There will be fewer big magazines, the big ones will [...]

Byline: KUNUR PATEL AND NAT IVES The Associated Press is developing an app it hopes will help newspapers keep their hands on a key source of their print revenue--circulars and [...]

Byline: NAT IVES Plenty of products have carried magazines' brand names, from Real Simple brooms to Maxim hair dye to Elle wedge sandals, but video games for the Xbox, PlayStation [...]

Byline: NAT IVES What wall? The question for print has become less about whether to cross the boundary between editorial and sales and more about how best to do it. [...]

Byline: NAT IVES The latest and most significant leadership change in the magazine businessthe anticipated arrival of former Meredith executive Jack Griffin to succeed Ann More as CEO of Time [...]

Byline: NAT IVES When Vanity Fair Editor in Chief Graydon Carter put Paris Hilton on the cover in 2005, a smart aleck accused him of using the heiress like "newsstand [...]

Byline: NAT IVES Look at newspapers' share of digital advertising, the crowds checking out other kinds of news sites, or the prices that advertisers will pay for the competition. The [...]

Byline: NAT IVES Finally, a little ray of sunlight in the publishing world. Monthly magazine ad pages inched up in July, building on momentum started in the second quarter. Monthlies [...]

Byline: NAT IVES U.S. publishers looking to grow their print market are increasingly finding themselves in the export business, bringing their brands to big, developing countries where magazines are still [...]

Byline: NAT IVES SARA ÖHRVALL DIRECTOR-RESEARCH AND DEVELOPMENT BONNIER CORP. Magazines haven't always had R&D departments, but they need them if the business is going to succeed on platforms such [...]

Byline: NAT IVES JANET BALIS EXEC VP-MEDIA SALES AND MARKETING MARTHA STEWART LIVING OMNIMEDIA You hear about ideas a lot when you talk with Janet Balis or the people who've [...]

Byline: NAT IVES Magazines are poised to start offering subscriptions to their iPad editions no later than early June, when Bonnier plans to introduce subscription sales for the iPad iteration [...]

Byline: NAT IVES There are a lot of uncertainties about magazines on the Apple iPadhow great is the public demand for them, can publishers make money on them? But there's [...]

Byline: NAT IVES Magazines have always promised their advertisers a certain number of paying readers. Now the industry is moving toward another guarantee: that its ads will work. One of [...]

Byline: NAT IVES If you want to know what paid content on the web can do for newspapers' paid circulation, keep your eye on places such as Lima, Ohio and [...]

Byline: NAT IVES Near the end of dinner at Michael's restaurant in Manhattan last Tuesdaywhere News Corp. grandees including Chairman-CEO Rupert Murdoch had gathered with Dow Jones CEO Les Hinton, [...]

Byline: NAT IVES The magazine business is getting lots of attention for its push to build digital editions for the iPad and other shiny electronic devices. But magazines' biggest digital [...]

Byline: NAT IVES Much like Ad Age, Fortune began life at about the worst possible time for a new business: the dawn of the Great Depression. But it was born, [...]

Byline: NAT IVES A few months ago, a longtime print publisher exploring new employment in digital media met with Greg Coleman, the president and chief revenue officer of the Huffington [...]

Byline: Nat Ives MORE PROBLEMS WITH SUPER BOWL "PANTS" ADS CareerBuilder said last week it was in "ongoing discussions with CBS over the fact that its Super Bowl ad, which [...]

Byline: NAT IVES Dennis Crowley and Naveen Selvadurai CO-FOUNDERS, FOURSQUARE When Dennis Crowley and Naveen Selvadurai started Foursquare, they had an idea to improve on existing location-based services. "We came [...]

Byline: NAT IVES Dave Eggers WRITER, FOUNDER OF MCSWEENEY'S Like his writing or not, Dave Eggers has persistently proven to be one of the most creative media forces out there. [...]

Byline: NAT IVES How much of a threat does The Wall Street Journal's New York metro section, still unconfirmed but now expected this April, pose to The New York Times? [...]

Byline: Nat Ives Your guide to the week in media, edited by Nat Ives, nives@adage.com LET VIEWERS GREENLIGHT YOUR TV PILOTS More TV channels should operate like Cartoon Network, Ad [...]

Byline: NAT IVES Everybody knows digital media's arrival hasn't exactly been easy on magazines. Ad rates on the web couldn't match their levels in print, many magazines struggled to build [...]

Byline: NAT IVES You could be forgiven for wondering why magazines keep adding interactive bar codes and icons, those symbols that let camera phones fetch extra content or special offers, [...]

Byline: NAT IVES Newspapers' resistance to pay-per-inquiry advertising may be beginning to crack a little for an industry beset by recession, digital competition and other changes. Just last Monday, East [...]

Byline: NAT IVES AMAZON'S NEW offer to give book publishers and authors 70% of Kindle royalties does not apply to magazine and newspaper publishers, who are still typically stuck with [...]

Byline: NAT IVES At a time when media is trying to diversify its revenue, big and small brands such as Martha Stewart, The Wall Street Journal, Lucky and Salon have [...]

Byline: NAT IVES and EMMA HALL New government policies that could help news organizations will be on the agenda this week when the Federal Trade Commission convenes public meetings on [...]

Byline: NAT IVES A small but growing group of publishers are navigating lives after what once seemed like death: the end of their long-running print editions. And the hardest decision [...]

Byline: Nat Ives Maybe membership clubs aren't the paid content model of the moment after all. Rick Warren's membership clubwhich charged $29.99 a year for a quarterly magazine, four spiritual [...]

Byline: NAT IVES After losing a third of their ad pages so far this year, two of the big three business magazines that have survived and thrived for decades spent [...]

Byline: NAT IVES The push for newspapers to charge their online readers reached wild-rumpus status last week, as Newsday.com announced a pay wall, a big deal for the country's 12th [...]

Byline: NAT IVES FREE Keep welcoming big audiences. Newspaper sites averaged more than 74 million unique visitors monthly in the third quarter, more than a third of all web users, [...]

Among the New Yorkers mourning the death last week of M&A macher Bruce Wasserstein are his colleagues and employees at two top-tier names in the city: Lazard Ltd., the investment [...]

Byline: NAT IVES Editor in chief: Linda Fears VP-Publisher: Carey Witmer When a magazine increases ad pages in an environment brutal enough to tear almost everyone else down, it's easy [...]

Byline: NAT IVES Bloomberg lp's acquisition of BusinessWeek may provide both parties benefits on the editorial side: Bloomberg promises to give BusinessWeek more news pages and help from Bloomberg reporters, [...]

Byline: NAT IVES Editor in chief: Gayle Goodson Butler VP-Group Publisher: James T. Carr Better Homes is a very big magazine, but we can't help but notice it hasn't stopped [...]

Byline: NAT IVES Editor in chief: John Micklethwait North American Publisher" Paul Rossi Ouch. Ad pages in the issues through Sept. 26 declined 23.4%, according to the Media Industry Newsletter. [...]

Byline: NAT IVES Editor in chief: Larry Hackett Publisher: Paul Caine Consider people's presence on the 2009 list a sign that the traditional metrics are less and less determinative. They're [...]

Byline: NAT IVES or years Ad Age's A-List honors were grounded in metrics such as ad pages and circulation, but these days consumers and marketers are demanding more of their [...]

Byline: NAT IVES Editor in chief: William Falk Publisher: Jed Hartman If our nod for People magazine is partly an ode to scale in a fragmenting media business, our honors [...]

Byline: Nat Ives The magazine industry suddenly loves the idea of collaboration. Publishers are having talks about two new ventures designed to re-establish magazines' place in the media landscape. And [...]

Byline: NAT IVES Did gourmet have to die? Maybe; it was losing money amid tough competition and a savage year for all media. But its owner, Condé Nast, the high [...]

Byline: Nat Ives Amid all the bleak news for newspapers, there's something good going on: Subscribers are sticking with their papers for longerand frequently paying more. The cancellation rate for [...]