Search

Your search keyword '"Alpert, Lukas I."' showing total 670 results
Start Over Author "Alpert, Lukas I."
670 results on '"Alpert, Lukas I."'

157. New Media's New Passion for Television.

Author

ALPERT, LUKAS I.

Subjects
*DIGITAL media, *TELEVISION broadcasting, *MASS media
Abstract

The article discusses so-called new media companies such as BuzzFeed, Vice Media, and Huffington Post looking to make forays into television during the early 21st century. According to the article, BuzzFeed indicated its interest in working with media company Comcast Corp.'s Universal Studios unit, and Vice Media was negotiating with the cable network A+E Networks to take control of a cable television channel. The article presents comments from BuzzFeed founder and chief executive Jonah Peretti.

Published
2015

158. Comcast Raises Its Bet on New Media.

Author

RAMACHANDRAN, SHALINI, ALPERT, LUKAS I., and Sharma, Amol

Subjects
*DIGITAL media, *INVESTMENTS
Abstract

The article states that U.S. mass media firm Comcast Corp.'s NBCUniversal Media announced on August 18, 2015, that it had agreed to invest $200 million in the Internet company BuzzFeed. According to the article, NBCUniversal earlier stated that it would invest the same amount of money in BuzzFeed competitor Vox Media. The article states that NBCUniversal aimed to partner with BuzzFeed and Vox in advertising and television programming appealing to younger viewers. The article presents comments from BuzzFeed chief executive Jonah Peretti.

Published
2015

159. For the New York Times, A Gamble on Giveaways.

Author

ALPERT, LUKAS I.

Subjects
*MOBILE apps, *DIGITAL technology, *COMPUTER network resources, *ECONOMICS
Abstract

The article discusses the strategy of the U.S. media firm the New York Times Co. concerning its smartphone application NYT. According to the article, the Times decided to make NYT free to customers after having charged $8 per month for it, which represented a change in digital strategy. The article states that the company is also experimenting with making content available on platforms such as social media firm Facebook Inc.'s Instant Articles, messaging program WhatsApp, and U.S. technology company Apple Inc.'s News app. The article presents comments from Times' editor Kinsey Wilson.

Published
2015

160. Gawker Reels Amid an Identity Crisis.

Author

ALPERT, LUKAS I.

Subjects
*GOSSIP, *INVESTMENTS, *DIGITAL media, *MASS media, *COMPUTER network resources, *ACTIONS & defenses (Law)
Abstract

The article discusses financial difficulties for online media company Gawker Media amid its transition away from tabloid gossip content. According to the article, Gawker suffered a public relations fallout from a post on a Gawker website concerning a media executive who allegedly attempted to hire a gay escort. The article also states that Gawker was in need of outside investment due to legal fees related to an invasion-of-privacy lawsuit filed by former pro wrestler Hulk Hogan. The article presents comments from Gawker Media founder and chief executive Nick Denton.

Published
2015

161. Publishers Warily Embed With Powerful Facebook.

Author

ALPERT, LUKAS I. and Seetharaman, Deepa

Subjects
*INTERNET publishing, *NEWS websites, *SOCIAL media, *MARKET share
Abstract

The article discusses the significance of social media website Facebook to online publishers in the wake of a May 1, 2015, coding glitch that caused traffic on online publishing sites associated with Facebook's daily news feed to drop dramatically. The article also discusses Facebook's news publishing initiative Instant Articles on which Facebook will publish content from outlets such as the newspaper the New York Times, the periodical National Geographic, and the website BuzzFeed. The article compares the mobile advertising display market share of Facebook with technology company Google Inc.

Published
2015

162. Maxim Tries On a New Style, Looking to be a Classier Act.

Author

ALPERT, LUKAS I.

Subjects
*MAGAZINE design, *MEN'S magazines, *BRANDING (Marketing), *PERIODICAL publishing, *PERIODICAL subscriptions, *FASHION
Abstract

The article discusses the rebranding of men's magazine "Maxim" focusing on its redesigned layout. Topics include its attempted turnaround following declining subscriptions and frequency; the impact on the demographics of the magazine's readership as more young people rely on online news and entertainment sources; and its new emphasis on fashion and high fashion.

Published
2015

163. BuzzFeed: What Happens Next Will...

Author

ALPERT, LUKAS I., Vranica, Suzanne, and Hagey, Keach

Subjects
*INTERNET advertising, *CELL phone advertising
Abstract

The article discusses Internet media company BuzzFeed. The company specializes in producing hundreds of news items daily, often in the form of lists, that appear alongside advertisements that are its chief source of income. Chris Dixon of private-equity firm Andreessen Horowitz, an investor in BuzzFeed, says the company is well-positioned to benefit from a shift in advertising expenditures from television to mobile devices.

Published
2015

173. Steve Bannon Returns to Breitbart.

Author

Alpert, Lukas I. and Rabil, Sarah

Subjects
*NEWS websites, *CHIEF strategy officers, *RESIGNATION of employees
Published
2017

187. News Corp Beats Revenue Estimates.

Author

Alpert, Lukas I.

Subjects
*BUSINESS forecasting, *REVENUE accounting, *STOCK prices, *BUSINESS performance measurement, *FINANCE
Published
2017

Catalog

Books, media, physical & digital resources
See catalog results