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AbstractThe COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Brands and marketers should use digital advertising and digital influencer in their digital advertising strategy to adapt to consumer behaviour changes during the COVID-19 pandemic. This study fills the gap in the advertising literature by proposing trust in digital influencers as a predictor for consumers’ attitudes toward digital advertising and evaluating brand attitude as mediating variable between consumers’ attitudes toward digital advertising and purchase intention. The data was collected through an online survey, and there were 461 respondents in Indonesia. Smart Partial Least Square was used to analyze, test, and validate the collected data. The result showed that trust in digital influencers, entertainment, information, and personalization directly influence consumers’ attitude toward digital advertising, and brand attitude has a positive and significant influence as a mediating variable between consumers’ attitude toward digital advertising and purchase intention. This study also discusses theoretical and managerial implications on how brands, marketers, and agencies can effectively use digital advertising and influencers.

Copyright of Estudos em Comunicação is the property of Labcom / Universidade da Beira Interior and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

With the number of television series increasing almost daily and resources becoming increasingly sparse, it is more important than ever for companies to determine which series will have market success or not. This paper attempts to identify the characteristics of television fiction series that cause consumers to perceive them as being of high quality. In a nation-wide survey, we isurveyed 874 television viewers about ten series from four genres to investigate which characteristics of television series predict consumers' perception of their quality. Although in most cases the coherence of the plot and the dialogues have a strong and positive effect on perceived quality, overall, we find that different genres have different predictors of perceived quality. We discuss the implications of our findings and provide recommendations for future research and practice. [ABSTRACT FROM AUTHOR]

This paper discusses metalanguage, metadiscourse, metacommunication and metapragmatics testifying to users' conscious awareness enacted in human-AI interactions, based on a corpus of posts sent to Reddit's r/ChatGPT. The emphasis falls on users' foci of attention as they perform linguistic tests on ChatGPT and on how the "meta" practices manifest themselves interactionally on the selected subreddit, where human-AI interactions are showcased for entertainment purposes. The findings suggest that engaging with AI reflects and, potentially, enhances language users' metalinguistic, metadiscursive, metacommunicative and metapragmatic awareness. This awareness is mirrored in ChatGPT's output, indicative of its previous human-assisted training. Additionally, this investigation demonstrates that, when acknowledged as one subject of study, the four "meta" concepts are intricately intertwined as they may co-occur and overlap. • Posts at r/ChatGPT report users' challenging ChatGPT for entertainment purposes. • Challenges involve (im)politeness, language play, pretend play, and epistemic states. • Human-AI interactions show and boost users' conscious meta-linguistic/communicative/pragmatic awareness. • Users' "meta" conscious awareness shows on three interactional levels at r/ChatGPT. • Metapragmatics, metacommunication, metadiscourse and metalanguage are overlapping notions. [ABSTRACT FROM AUTHOR]

Copyright of Turkish Online Journal of Design, Art & Communication is the property of Turkish Online Journal of Design, Art & Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Etkileşim: Academic Journal of Uskudar University Faculty of Communication is the property of Etkilesim and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This essay discusses how storytelling conventions and entertainment delivery methods have evolved with the advent of new technologies, such as virtual and augmented reality. This paper aims to explore the psychological mechanisms involved in narrative processing for users of augmented and virtual reality spaces, focusing on transportation as an important construct. A history of presence through art performances and Greek poetry is discussed. Connections are established between Greek tragedies and audience scholarship, highlighting Nietzsche's framework for understanding the impact of Greek tragedies on audiences and the concept of the fourth wall. The fourth wall is used to assess the similarities and differences between traditional and emerging forms of media. Finally, future research on transportation with narratives on virtual and augmented reality is proposed. These recommendations include: adapting the transportation measure to fit the affordances of emerging tech better, clarifying the relationship between transportation and flow in the context of narrative exposure within emerging tech, and conceptualizing transportation at a macro level to include transmedia experiences. [ABSTRACT FROM AUTHOR]

People with Intellectual Disability (ID) encounter several problems in their daily living regarding their needs, activities, interrelationships, and communication. In this paper, an interactive platform is proposed, aiming to provide personalized recommendations for information and entertainment, including creative and educational activities, tailored to the special user needs of this population. Furthermore, the proposed platform integrates capabilities for the automatic recognition of health-related emergencies, such as fever, oxygen saturation decline, and tachycardia, as well as location tracking and detection of wandering behavior based on smartwatch/smartphone sensors, while providing appropriate notifications to caregivers and automated assistance to people with ID through voice instructions and interaction with a virtual assistant. A short-scale pilot study has been carried out, where a group of end-users participated in the testing of the integrated platform, verifying its effectiveness concerning the recommended services. The experimental results indicate the potential value of the proposed system in providing routine health measurements, identifying and managing emergency cases, and supporting a creative and qualitative daily life for people with disabilities. [ABSTRACT FROM AUTHOR]

This article examines the governance of China's entertainment industries using the concept of "indentured celebrities"—famous people who are obliged to serve as ambassadors for Chinese government advertising and public diplomacy. The article introduces the idea of indentured celebrities in relation to Western sociological understandings of major celebrities as "national power elites," "powerless elites," and cosmopolitan "Big Citizens" who use their mediatized star power to exert unelected, "stateless" political influence. It then examines the expansion since the mid-2000s of regulatory controls over China's entertainment industries. Finally, it explores the "Fan Bingbing tax evasion case," revealing how online public censure, and the associated potential for government action, can coalesce to discipline celebrity behaviors. We conclude that regulatory frameworks and, to a lesser degree, "supervision by public opinion," indenture major celebrities to aid the ruling Chinese Communist Party, while undermining any scope to exert nongovernmental political influence as per Western celebrities. [ABSTRACT FROM AUTHOR]

Millennials and centennials are two generations highly involved with social issues at a political and technological level. This interest has been raised in many of these individuals, some members of «woke» communities, a search for politically correct language both in networks and contemporary audiovisual fiction usually consumed on streaming platforms. This study aimed to analyze the psychosocial feeling of political efficacy millennials and centennials have as streaming platform users in Spain and Mexico to determine their predisposition and justification to prioritize their points of view in the face of content censorship and cancellation. The results reveal that centennials have a greater sense of efficacy than millennials, the latter being the most concerned about censorship and freedom of expression when receiving a story. [ABSTRACT FROM AUTHOR]

This essay acknowledges the theoretical contributions, the perspective and the practices carried out by Jesús Martín-Barbero concerning the popular in connection with the cultural industry and the acknowledgment of what is our own in Latin America. Based on the Martin-Barberian concept of mass popular and without losing his contribution, a conceptual re-invention is suggested to report on the meaning of entertainment, coolture and celebrity citizenship that define mainstream pop in the XXI century. In this re-invention, it is suggested that popular is defined from the bastardization of mixing together the pop, the popular, the territorial and the ancestral. [ABSTRACT FROM AUTHOR]

Copyright of ABHATH is the property of ABHATH and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

How does advertising affect supply and demand in the entertainment industry? Different advertising and distribution mechanisms and unique product characteristics limit the transferability of findings from other industries to the entertainment industry. This meta-analysis focuses on 290 documented elasticities, drawn from 59 studies of movies and video games, and establishes new findings and empirical generalizations. First, the average advertising elasticity in the entertainment industry is.33 (method bias-corrected.20), approximately three times higher than the average identified for other industries. Second, average advertising elasticities are higher for demand (e.g., revenue) than for supply (e.g., screens). Third, elasticities of pre-launch advertising are higher than those of overall advertising budgets, but with respect to the success period, elasticities are higher for later periods, and in total, compared to the launch period. Fourth, elasticities tend to be rather recession-proof and consistent across geographic regions but decreased after the rise of social media platforms. [ABSTRACT FROM AUTHOR]

Few studies have analyzed the acceptance of home/community-based medical and elderly care services in China. Therefore, we conducted a cross-sectional study to describe the acceptance of five services among people aged ≥ 45 years in the China mainland, and their influencing factors. The data were obtained from the database China Health and Retirement Longitudinal Study 2018. For each service, a binary logistics regression was adopted. A total of 9719 people were included, of whom 20.12% received services. The numbers of recipients (acceptance rates) of the five services, namely, comprehensive aged care services, regular physical examinations, onsite visits, health management, and entertainment, were 107 (1.10%), 1640 (16.87%), 323 (3.32%), 156 (1.61%), and 245 (2.52%), respectively. About 4% of people had received two or more services. The elderly aged 65–74 and those who were satisfied with the local medical services had higher acceptance of services. Urban hukou having health insurance, two or more chronic diseases, provincial economic welfare, and social welfare were positively associated with the acceptance of regular physical examination services. It is suggested that the government should gradually improve satisfaction with local medical services, and pay more attention to the needs of elderly people aged 65–74 for all kinds of home/community-based medical and elderly care services. [ABSTRACT FROM AUTHOR]

Saljuqids, as the founders of one of the longest-lasting and most influential dynasties in the history of Medieval Iran, before gaining power, were tribal warriors under the control of -mostly Turkic descend- governments. In this period, not only they were familiar with the entertainments common among the Turkic tribes, but also undertook some of them appropriately. Saljuqid’s rise to power in Iran provided a convenient opportunity for them to enjoy the privileges of power such as pleasure and entertainment. The present article seeks to identify and analyze the royal entertainment in this period using the historical method. The results of the research show that the Seljuk leaders and the courtiers, relying on the three components of power, wealth, and rich Iranian-Islamic culture, combined their traditional forms of entertainment with already extant Iranian types of entertainment. They used recreational activities such as hunting, humor, tour, horseracing, polo, and chess to make people happy. The extent of Saljuqid adaptation of these entertainments was influenced by factors such as personal interests, the stability or instability of the government, the nature of the types of entertainment, and their compatibility or contradiction with the social customs and Islamic laws. [ABSTRACT FROM AUTHOR]

This article examines the tension between journalistic and entertainment values in live soccer TV commentary from the perspective of German commentators. We situate journalistic and entertainment values within the commentators’ wider understanding of their roles as sports journalists and commentators, looking at a specific type of sports journalist who has different responsibilities from the general sports reporter. We asked how soccer commentators assess the role of journalistic and entertainment values in their work, and what constraints they face, such as how the perceived expectations of their employer affect this assessment. We interviewed 28 TV commentators, one radio commentator, and one expert working for relevant German TV channels and streaming platforms, such as ZDF, Sky, and DAZN. While all interviewees see themselves as companions telling the story of the match, most commentators in the sample value journalistic values over entertainment values, a surprising finding in the hyper-commercialized world of sports television. Well-founded journalistic expertise and soccer knowledge are considered most important. However, this assessment depends on factors such as the broadcaster’s guidelines and the nature of the match. In summary, the role of the commentator is either an ‘objective mediator’ or an ‘emotional entertainer’, but this is a balancing act.

Misinformation remained a critical consideration during the COVID-19 that further cultivated fears leading to strong unrest among the public globally. This study clarifies certain misconceptions related to the pandemic by investigating whether factors such as altruism, entertainment, information-sharing, information-seeking, comprehensibility have impact on COVID-19 misinformation acceptance and sharing it in the UAE culture, with gender as a moderating factor. An online survey (google.com) was used, with a sample of 200 university students, and analyzed using PLS-SEM software to determine the effects of constructed factors. The findings indicated that entertainment, information-sharing, and information-seeking factors have impact on sharing COVID-19 misinformation, while comprehensibility has impact on acceptance of misinformation. Interestingly, gender was found to have no impact on all the constructed factors, suggesting that other moderating factors (e.g., age) need to be considered in future research. Generally, online users need to learn how to verify online information that they receive/share on other social media, especially regarding health concern.

This study analyses Disney's operations in the Indian film market through its subsidiary, UTV Motion Pictures, during earlier decades. Scholarship in the critical political economy has ignored how transnational media corporations make inroads into profitable markets. The present study addresses this critical gap by examining Disney's expansion strategies in the Indian culture market. The analysis reveals that Disney has increased its influence in the Indian entertainment sphere by following the capitalistic logic of profit maximisation at the expense of local production, distribution and consumption of entertainment products. The study discusses the future research agenda for critical political economy theory. [ABSTRACT FROM AUTHOR]

Algorithm awareness, which is defined as the degree to which the user is aware of the presence of algorithms and the way in which they function, could influence how users behave online and interact. The main focus of this study is to understand how algorithm awareness moderates the association between usage motivations and addiction to TikTok videoclips among young people. An online questionnaire was designed and responses attained from 473 young people in China to explore the motivations for consuming video clips, their algorithm awareness levels, and the degree of addiction when using TikTok. The survey results confirm that there are six main factors that motivate young people to consume video clips on TikTok, of which the relaxing entertainment motivation and the information-seeking motivation receive higher scores. They also reveal that the level of addiction to TikTok is relatively high, whereas the level of algorithm awareness among young people remains at a relatively moderate level. Second, when investigating the motivations for use that lead to addiction, the motivations of information seeking, relaxing entertainment, and social interaction are found to be predictors of TikTok video clip addiction. Third, the moderating role of algorithm awareness, whose effects on interactions with information seeking and relaxing entertainment are significant, is studied, and it is found that increasing the level of algorithm awareness among young people could help reduce the addictive use of TikTok. [ABSTRACT FROM AUTHOR]

The purpose of the article is to consider the defining trends and aspects connected with the implementation of the conception of infotainment in the practice of the event industry. The research methodology predicts the usage of, firstly, the descriptive level combined with an analytical method to characterise the current stage of the event industry, its events category B2C and B2B, secondly, context-structural analysis of infotainment as a concept and model thanks to which the author has managed to identify the causal links between certain types of event activities and essential features of infotainment, which is the condition for the possibility of implementing the practice of the event industry. Scientific novelty is, first of all, that on the article level, the problem of implementation of the conception of infotainment in the practice of the event industry was actualised, which was mainly considered in the context of journalism and TV. Conclusions. It is affirmed that the concept of infotainment is one of the methodological platforms that can be used for reasoning and explanation of the logic of deployment and the content specifics of individual event activities, and also their place in modern (world and national) mass culture. The author suggests the statement according to which the given model of the media culture helps in registration content and information creates favourable conditions for the development of event management through synthesis educational-cognition and entertainment components in event activities, helps to decode and perceive complex meanings and images in their continuous flow and frantic information dynamics. It is underlined that initiating cultural-intellectual ―game‖, infotainment stimulates heuristic potential of thinking, especially in terms of perception and assimilation of cultural codes, and with the help of fragmenting the content, activates the initiative of event participants in terms of creatively completing the full picture of what is happening. [ABSTRACT FROM AUTHOR]

Young people use social networks and information technologies as tools for their training and to interact with their environment. People with disabilities, especially the youngest, have also found in social networks a space to communicate with people of their age and let them know how they live their day to day, the problems to cope in the world they inhabit and find a place in it. our society. This article shows the results of an investigation that revolves around the way in which young Spanish-speakers with some type of disability use the TikTok social network for their self-representation, with the aim of knowing if they use their publications for the sole purpose of entertainment or as a powerful showcase to normalize the representation of their disability as one more aspect of the diversity of daily life. Through a descriptive investigation, a content analysis of a sample of 180 videos of the 9 tiktokers with disabilities with the most followers is carried out. Results indicate that TikTok is a platform with resources and tools of great interest to users with disabilities, where they can find content of an inclusive nature, and even vindication, of their disability, and an approach based on entertainment. [ABSTRACT FROM AUTHOR]

Copyright of Tasarim+Kuram is the property of KARE Publishing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista FACE is the property of Universidad de Pamplona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Women rights are the most debatable rights in Pakistan. From traditional media to social media, every platform is filled with debates regarding women rights. Media especially entertainment industry of Pakistan is highlighting women issues through their content but the depiction of women rights are surpassed by attaching negative stereotypes about feminism in dramas and web series. Although Pakistani dramas are concentrating on real issues of women like right to education, property, health etc. but through their dialogues and actions they are actually enforcing the existing patriarchal system. On the other hand web series are depicting women as liberal and promoting bad feminism. Therefore, this research analyzes the content of three dramas and three web series in terms of good versus bad feminism and also compares them to the prime time dramas broadcast on Pakistan's three most popular mainstream entertainment channels (Geo TV, ARY Digital, and Hum TV) via thematic analysis. The primary objective of this study is to ascertain how Pakistani dramas and web series define the shifting and conflicting images and meanings of feminism from a political, social, cultural, and religious standpoint. [ABSTRACT FROM AUTHOR]

Copyright of Hellenic Journal of Research in Education / Ereuna Stīn Ekpaideusī is the property of Laboratory of Research in Pedagogy & Educational Practices and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuestiones de Filosofia is the property of Universidad Pedagogica y Tecnologica de Colombia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Mediterranean Journal of Communication / Revista Mediterránea de Comunicación is the property of Revista Mediterranea de Comunicacion / Mediterranean Journal of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Aposta is the property of Aposta and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: Destination image marketing is a crucial starting point for successful tourism marketing, as visitors' images and expectations of their travel experiences can significantly shape their attitudes towards a particular destination. This study aimed to identify the influential factors forming the sports tourism destination image in Ardabil Province. Methodology: The study is an applied and descriptive research. The Statistical population of this study consisted of sport management experts, tourism managers and experts of cultural heritage and tourism departments, managers and experts of Sport & youth, tourism agency managers, and visitors of sport tourism. The research questionnaire was a researcher-made that was used after confirmation of its validity and reliability (α:0.81). Data from 362 questionnaires were analyzed by SPSS V.26 and Amos V.24 software. Also, the Bartlett test, KMO index, Exploratory Factor Analysis (EFA), and Confirmatory Factor Analysis (CFA) were used. Findings: The results showed that eight latent factors, including tourism and public infrastructure, local customs and traditions, local attractions, service quality, entertainment and sports events, natural and environmental factors, information and advertising, and social and security factors, are the influenced factors. Originality: Destination image is one of the most essential variables influencing a tourist's decision to choose a destination. By identifying the factors that affect the formation of the image of sports tourism destinations and using these factors to present a positive image, tourism destination managers and officials can attract more sports tourists and develop their goals. [ABSTRACT FROM AUTHOR]

Purpose of the study: Marketing remains a significant factor for business success. One of the most popular means of creating and increasing awareness of a business's products or services, and ultimately increasing business success, is advertising. Throughout the years, the way in which businesses advertise and the platforms on which they advertise have evolved. While print media is not a new concept, it remains a popular and effective medium of advertising. However, there is uncertainty regarding the effectiveness of advertisements placed in the different types of print media. Given that Generation Y students are perceived to be the future big spenders, it is important to understand which print media are most effective in targeting these consumers, so that businesses can alter their advertising campaigns to reach this market more effectively. The purpose of this study is to determine whether differences exist in the perceived informativeness, entertainment, irritation, credibility and value of advertisements placed in the different types of print media. Design/methodology/approach: The study followed a quantitative research approach, using a descriptive research design. A self-administered questionnaire was distributed to 500 Generation Y students registered at two universities in Gauteng, South Africa. The statistical analysis included frequency analysis, descriptive statistics, reliability analysis and one-way analysis of variance (ANOVA). Findings: The findings of the study revealed that advertisements in newspapers, magazines and flyers are similar in terms of their informativeness, credibility, irritation and value; however, advertisements in magazines are perceived as more entertaining than flyer advertisements. Recommendations/value: When targeting Generation Y consumers, it is recommended that marketers use print media advertising platforms that are entertaining in addition to being informative and credible, such as magazines. Managerial implications: To ensure successful advertising campaigns, marketers require insight into the most effective and valued advertising platforms and an understanding of the similarities and differences between them. [ABSTRACT FROM AUTHOR]

Copyright of Alternativas: Cuadernos de Trabajo Social is the property of Alternativas: Cuadernos de Trabajo Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Religación: Revista de Ciencias Sociales y Humanidades is the property of Religacion: Revista de Ciencias Sociales y Humanidades and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Research background: This research focused on identifying attributes of tourism services which are guided by a responsible vision and which seek to achieve consumer satisfaction with products that respect sustainability principles. Responsible consumer choices were defined as those formed by an orientation toward sustainable local food and drink, healthrelated services, and entertainment. Purpose of the article: This research had two aims. The first was to create and validate a measurement scale assessing tourists' motivations with regard to three responsible tourism service dimensions. The second was to evaluate how tourists' responsible choices affect their satisfaction. Methods: The methodology included exploratory factor analysis, confirmatory factor analysis, and structural equation modeling to test the hypothesis developed based on a literature review. The convenience sample was made up of tourism service users. Findings & value added: The results include a broad measurement tool that can be applied in other fields of research to detect which variables influence consumer satisfaction. The proposed model incorporates significant determining factors, namely, key aspects affecting tourism service selection by clients focused on sustainability and responsible consumption. Based on a market orientation (MO) perspective, the findings contribute to the existing literature on stakeholder theory (ST) and dynamic capability theory (DCT). The value added comprises a better understanding of responsible tourism consumers' choices based on a three-part theoretical framework (i.e., MO, ST, and DCT). [ABSTRACT FROM AUTHOR]

This paper addresses writer Itsuki Hiroyuki's 1966 debut novel Farewell to Moscow Misfits through the lens of middlebrow novels, jazz novels, and repatriates. This novel draws from Itsuki's personal experience being repatriated from colonial Korea after the war and visiting the Soviet Union in the mid-1960s. Farewell was unique for its time in representing jazz, music, and youth "stilyagi" counterculture in the Soviet Union. This counterculture movement was roughly contemporaneous with the student movement of the 1960s in Japan. This period also saw the popularization of the "middlebrow novel"—an ambiguous term that was used to describe literature outside of the established pure/popular dichotomy. These amorphous "middlebrow" works allow us to read some of the cultural dynamics of the 1960s. Itsuki published many of his early works in so-called middlebrow magazines, not "pure" literary journals. Itsuki himself claimed that his works were neither pure literature nor popular literature; they were simply "entertainment". He placed his works in relation to jazz, the circus, and enka. His unique views on cultural production and media emerged from his repatriation experiences and his encounter with Russian culture. This paper examines not only genre conventions in literature but also Itsuki's objections to the pure/popular literary structure, as well as his place in cultural representations of the 1960s. [ABSTRACT FROM AUTHOR]

This article examines the tension between journalistic and entertainment values in live soccer TV commentary from the perspective of German commentators. We situate journalistic and entertainment values within the commentators' wider understanding of their roles as sports journalists and commentators, looking at a specific type of sports journalist who has different responsibilities from the general sports reporter. We asked how soccer commentators assess the role of journalistic and entertainment values in their work, and what constraints they face, such as how the perceived expectations of their employer affect this assessment. We interviewed 28 TV commentators, one radio commentator, and one expert working for relevant German TV channels and streaming platforms, such as ZDF, Sky, and DAZN. While all interviewees see themselves as companions telling the story of the match, most commentators in the sample value journalistic values over entertainment values, a surprising finding in the hyper-commercialized world of sports television. Well-founded journalistic expertise and soccer knowledge are considered most important. However, this assessment depends on factors such as the broadcaster's guidelines and the nature of the match. In summary, the role of the commentator is either an 'objective mediator' or an 'emotional entertainer', but this is a balancing act. [ABSTRACT FROM AUTHOR]

Purpose: Consumer attitude towards advertising is one of the effective indicators of advertising effectiveness; the consumer's cognitive ability towards advertising appears in their thoughts and feelings and consequently will affect their acceptance of advertising. The present study investigated the impact of Instagram advertising on the advertisement's acceptance in the Covid-19 pandemic course in sports clubs’ customers.Methodology: The research method is descriptive correlation and survey in data collection. A total of 273 customers of sports clubs completed the following questionnaires: a combination of questionnaires for Instagram advertising, Taylor & Todd's Attitude to advertising questionnaire (2002), and the Merisavo advertisements acceptance questionnaire (2007). Structural equation modeling based on the partial least squares was used to analyze the data.Findings: The results showed that the modified model had a good fit (GOF=0.717). We indicated that Instagram advertising and its components (Entertainment, Interaction, new and Up-to-date, and Usefulness) positively and significantly affect customers' attitudes and acceptance of advertisement. Also, the attitude towards advertising as a mediating variable significantly affects advertisement acceptance (P=0.001).Originality: In this article, we examine the modeling of Instagram advertising in the sports industry using structural equation modeling (SEM).

The experience economy approach shows that consumers are not only offered a product as a commodity but as an experience. Experience in a destination will distinguish one place from another. The purpose of this research is to examine the four categories of experiences owned by the Keranggan Tourism Village and to provide a product development strategy based on that experience. The four categories are aesthetic experience, entertainment, education, and getting out of the routine. Kampung Keranggan has been developed since 2012 and already has several tourist attractions that are visited by tourists. The research method used is descriptive qualitative. Data collection was done by interviewing the Tourism Awareness Group and field observations. The findings of this study are that Kampung Keranggan already has aspects in realizing the experience, but the packaging still needs to be developed. Among them, the educational experience for tourists is given the experience of food processing production, from harvesting cassava, peeling, steaming, and mashing to forming opaque chips. The results of this experience study will be included in the tourism product development strategy.

The author reviews the past-to-present academic literature on game studies from the perspective of ludology and narratology. The academic study of video games has grown substantially since 2001 - the year Game Studies started publishing its first articles. Yet both ludology and narratology remain a particularly new field, especially in the Russian academic field, and many of its discussed themes have yet to attain widespread recognition. The academic articles published between 2017 and 2022 were reviewed to provide understanding of the current state of the research on ludology and narratology in various research areas. The corpus was gathered by searching publications in international database Scopus. Each article was categorized according to the type of database, period of time, the country of publication, the field of study and the frequency of citations. The applied method of quantitative research allows tracking the development of research within five years in the field of game studies. Several proposals for further research in this field were put forward. The main hypothesis of this work is that one type of methodology is more applicable than the other, considering the background. The author concludes that one type of methodology can prevail in research - depending on the region of the published article.

The study aims to determine social media marketing that influences brand engagement among parents of preschoolers’ children. The study specifically examines the influences of entertainment, interaction, customization, trendiness, and electronic word of mouth (eWOM) on brand engagement. The research methodology adopted is a quantitative approach and a descriptive cross-sectional research design. The participants of this study were drawn from millennial preschoolers’ parents from the District of Petaling, Malaysia. 200 respondents were included in the study via convenience sampling. The measurement was a structured questionnaire that was adopted from previous research. The results revealed that there are two independent variables customization and interaction are having a significant relationship with brand engagement among parents of preschoolers’ children. There are three independent variables entertainment, trendiness and electronic word of mouth are not having a significant relationship with brand engagement among parents of preschoolers’ children. Pre-schools can be guided by the findings of this study to enhance brand engagement among parents and thus improve their enrollment numbers.