The author emphasized that the transformational processes taking place in modern Ukrainian society have covered all spheres of human life, penetrating into his consciousness, everyday life, beliefs, violating moral principles, ideals, interests, needs and, finally, the whole system of values. The authors believe that although the term "transformation", which in Latin "transformatio" translates as "transformation", "reconstruction", "reform", means a fairly calm and peaceful process, in fact it is, as we all see today, quite sober, contradictory, sometimes with serious consequences both for a particular person and for society as a whole. The twentieth century was extremely rich in transformations in all spheres of society and in all fields. This was the period of the peak of the industrial society and the birth of a new, post-industrial one.The profound transformation of society is a symbol, a sense of the modern era. In modern literature, this term is used to indicate changes in society over the past two hundred years, bearing in mind transition from traditional society to industrial. The term "transformation" is not just a synonym for the terms "development", "change", "transformation", "modernization" and others, but an independent sociological category of the theory of social development. This category describes the special state of society, which undergoes qualitative changes of social ties forms, types and ways of development. Transformation includes components of modernization, post modernization, traditional retreat. Such a combination of seemingly incompatible processes without the category of "transformation of society" would look eclectic, mechanistic, if the transformation would be considered independently of globalization. Key words: social communication, transformation, social reality: sustainable development, infosociety, virtual, globalization, network.