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Byline: Taylor Lorenz LOS ANGELES - Ellie Zeiler, 17, a TikTok creator with over 10 million followers, received an email in June from Village Marketing, an influencer marketing agency. It [...]

LOS ANGELES -- Ellie Zeiler, 17, a TikTok creator with over 10 million followers, received an email in June from Village Marketing, an influencer marketing agency. It said it was [...]

Byline: Taylor Lorenz 'Calling all recruiters!' Makena Yee, 21, a college student in Seattle, shouted into her camera in a recent TikTok video. 'These are the reasons why you should [...]

''Calling all recruiters!'' Makena Yee, 21, a college student in Seattle, shouted into her camera in a recent TikTok video. ''These are the reasons why you should hire me!'' Ms. [...]

Influencers will be able to earn money by using specific Facebook and Instagram features or by hitting certain milestones. Facebook is setting up a program to pay $1 billion to [...]

Byline: Taylor Lorenz and Erin Woo The online influencer culture is starting to draw serious interest from big venture capital firms. But the real money could be in digital tools, [...]

Byline: Mike Isaac and Taylor Lorenz The social network is aiming to be a destination for creators and their viral memes. But TikTok and YouTube got there first. SAN FRANCISCO [...]

The online influencer culture is starting to draw serious interest from big venture capital firms. But the real money could be in digital tools, not the personalities. Last summer, Tucker [...]

The social network is aiming to be a destination for creators and their viral memes. But TikTok and YouTube got there first. SAN FRANCISCO -- Over the past 18 months, [...]

Known for their pranks, parties and crude humor, the YouTubers are used to getting in trouble. But for them, the backlash is the brand. SANTA ANA, Calif. -- Many big [...]

''I feel like a 40-year-old in a kid's body, like I'm definitely an old soul,'' said Mr. White. Name: William White, a.k.a @Whiteyy18 Age: 21 Location: Niagara Falls, Ontario, Canada [...]

The TikTok creator speaks frankly about dating and navigating life in New York City in your early 20s. Name: Serena Shahidi, a.k.a. @glamdemon2004 Age: 21 Location: New York Following: 410,000 [...]

Byline: Taylor Lorenz Many people who have found fame on TikTok are struggling with mental health issues. Lately, it's been hard for Jack Innanen, a 22-year-old TikTok star from Toronto, [...]

Many people who have found fame on TikTok are struggling with mental health issues. Lately, it's been hard for Jack Innanen, a 22-year-old TikTok star from Toronto, to create content. [...]

A former factory worker in Italy has become the fastest-growing content creator on TikTok. In March 2020, during the early days of the coronavirus pandemic, Khabane Lame, a young factory [...]

Byline: Taylor Lorenz Eitan Bernath, a 19-year-old TikTok star with more than 1.6 million followers, began posting cooking content to the platform in 2019. Like many Generation Z TikTok chefs, [...]

The TikTok creator known as @itsmetinx has gained fans of all generations by vlogging her days, giving dating advice and breaking down the lifestyles of the elite. Name: Christina Najjar [...]

After Adrian Lopez's birthday 'kickback' went viral on TikTok, thousands of teenagers showed up for the party of the year. A week ago, Adrian Lopez, 17, was just an average [...]

Eitan Bernath, a 19-year-old TikTok star with more than 1.6 million followers, began posting cooking content to the platform in 2019. Like many Generation Z TikTok chefs, he taught himself [...]

Byline: Taylor Lorenz Jimmy Donaldson, 22, a YouTube megastar better known as Mr. Beast, operates six YouTube channels with names like MrBeast, MrBeast Shorts and Beast Reacts that together have [...]

Jimmy Donaldson, 22, a YouTube megastar better known as Mr. Beast, operates six YouTube channels with names like MrBeast, MrBeast Shorts and Beast Reacts that together have 91 million subscribers. [...]

The billionaire has been posting content creators' work without credit. Some are frustrated; others, simply puzzled. Elon Musk -- the Tesla chief executive, SpaceX founder and soon-to-be ''Saturday Night Live'' [...]

Out of touch? Basic? A new term to describe a certain aesthetic is gaining popularity on TikTok. ''OK TikTok, I have a new word for you that my friends and [...]

A look behind the scenes at life in the Team 10 house. In the vast world of YouTube villains, there may be none as famous as Jake Paul. The 24-year-old [...]

Andrew Callaghan, 23, built a following with his YouTube series ''All Gas No Brakes.'' This month, he announced that he'd left the show. Here's what happened. Since 2019, Andrew Callaghan, [...]

Byline: Taylor Lorenz These huggable, collectible plush toys have cultivated a fandom in a year of grief, isolation and uncertainty. Over the last few months, bulbous and brightly colored plush [...]

ANTITRUST Biden Nominates Critic Of Big Tech to F.T.C. President Biden on Monday nominated Lina Khan to the Federal Trade Commission, installing a vocal critic of Big Tech into a [...]

These huggable, collectible plush toys have cultivated a fandom in a year of grief, isolation and uncertainty. Over the last few months, bulbous and brightly colored plush toys have sparked [...]

Digital stars are coming up with new ways to make money. Yet fans still hold the power. A rash of new start-ups are making it easier for digital creators to [...]

Byline: Taylor Lorenz A new company called Audio Collective has launched to help build businesses on Clubhouse as brands rush to leverage the platform. Audio creators are a new kind [...]

Byline: Taylor Lorenz Some are calling David Dobrik's new photo app, Dispo, the next Instagram. Dispo, a new photo-sharing app that mimics the experience of using a disposable camera, is [...]

Some are calling David Dobrik's new photo app, Dispo, the next Instagram. Dispo, a new photo-sharing app that mimics the experience of using a disposable camera, is taking off. People [...]

A new service is designed to help formalize relationships that are typically forged through personal connections or cold DMs. The business of influence is professionalizing. Content creators are signing to [...]

Byline: Erin Griffith and Taylor Lorenz SAN FRANCISCO - Robert Van Winkle, who is better known as the rapper Vanilla Ice, held court online last week with more than 1,000 [...]

SAN FRANCISCO -- Robert Van Winkle, who is better known as the rapper Vanilla Ice, held court online last week with more than 1,000 fans. In a rambling conversation, Mr. [...]

SAG-AFTRA has approved a new ''influencer agreement.'' Social media creators have a new way to join Hollywood's biggest union. The Screen Actors Guild-American Federation of Television and Radio Artists has [...]

Fueled by amateur traders and online enthusiasm, the struggling retailer's shares took investors on a ride like no other. For them, it ended in different ways, including apathy, defiance and [...]

Accounts operating under rare ''O.G. user names'' obtained through hacking were banned on Thursday after a monthslong investigation. Instagram is coordinating with other social media platforms, including Twitter and TikTok, [...]

The moderators of the Reddit message board WallStreetBets battled over movie deals after their sudden fame with the GameStop mania. Late on Wednesday, a moderator of the popular Reddit message [...]

After a crazy run-up, the price dropped 72 percent over two days, putting it just 18 percent higher than it was at the start of last week. GameStop, amateur investors [...]

They are young, they are fearless and they are forcing everyone to pay attention. Zane Bannink, a high school senior in Wisconsin, said that he has used the Robinhood stock [...]

Byline: Matt Phillips and Taylor Lorenz GameStop shares have soared 1,700 percent as millions of small investors, egged on by social media, employ a classic Wall Street tactic to put [...]

GameStop shares have soared 1,700 percent as millions of small investors, egged on by social media, employ a classic Wall Street tactic to put the squeeze -- on Wall Street. [...]

Byline: Taylor Lorenz A perfect metaphor for a year of giving up and giving in. For years, sleep experts have held one piece of common wisdom above all else: that [...]

Byline: Taylor Lorenz Top performers are raking in cash as the company seeks to compete against TikTok and similar platforms. In late November, Cam Casey, a TikTok star with over [...]

Byline: Sapna Maheshwari and Taylor Lorenz Merchandise with phrases like 'Battle for Capitol Hill Veteran' could still be purchased on major e-commerce sites, a sign of how the platforms have [...]

Top performers are raking in cash as the company seeks to compete against TikTok and similar platforms. In late November, Cam Casey, a TikTok star with over seven million followers, [...]

Merchandise with phrases like ''Battle for Capitol Hill Veteran'' could still be purchased on major e-commerce sites, a sign of how the platforms have struggled to remove the goods. The [...]

Byline: Kellen Browning and Taylor Lorenz A site called Dlive, where rioters broadcast from the Capitol, is benefiting from the growing exodus of right-wing users from Twitter, Facebook and YouTube. [...]