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345 results on '"Roku (Set-top Internet box) -- Advertising"'

151. Pixalate Releases Q1 2023 CTV Programmatic Ad Sellers Market Share Report: Magnite Ranks #1 on Roku & Amazon Fire TV North America

Subjects
Comcast Corp. -- Advertising, Cable television broadcasting industry -- Reports -- Market share, Company market share, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

Magnite, Pubmatic, Comcast's FreeWheel, TripleLift, Index Exchange among top ad platforms based on CTV open programmatic ad market share in March 2023. LONDON, April 20, 2023 /PRNewswire/ -- https://c212.net/c/link/?t=0&l=en&o=3843087-1&h=3998327236&u=https%3A%2F%2Fwww.pixalate.com%2F&a=Pixalate, the [...]

Published
2023

152. Chicken Soup for the Soul Entertainment Signs Free Ad-Supported Streaming Television (FAST) Channel Deals With Fremantle, Revry, and Love Stories TV

Subjects
Samsung Group -- Advertising, Streaming media, Television production companies, Streaming media technology, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

COS COB: CHICKEN SOUP FOR THE SOUL ENTERTAINMENT has issued the following news release: Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) today announced it will add Free Ad-Supported Streaming [...]

Published
2023

153. Pixalate Releases February 2023 CTV Device Global Market Share Report: Roku Leads North American Programmatic Advertising Market at 50%

Subjects
Samsung Group -- Advertising, Advertising -- Reports, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

LONDON: Pixalate has issued the following news release: Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the February 2023 [...]

Published
2023

154. Pixalate Releases February 2023 CTV Device Global Market Share Report: Roku Leads North American Programmatic Advertising Market at 50%

Subjects
Samsung Group -- Advertising, Advertising -- Reports, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

Amazon Fire TV gained 86% year over year market share in North America LONDON, April 7, 2023 /PRNewswire/ -- https://c212.net/c/link/?t=0&l=en&o=3831189-1&h=467572976&u=https%3A%2F%2Fwww.pixalate.com%2F&a=Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for [...]

Published
2023

155. Briefings

Subjects
Roku (Set-top Internet box) -- Advertising, Advertising executives
Abstract

Discovery launches shoppable TV ads Discovery introduced several new advertising capabilities for its streaming services, including shoppable ads, as it looks to help brands reach younger audiences and drive consumer [...]

Published
2021

156. Roku price target lowered to $460 from $490 at KeyBanc

Subjects
Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

KeyBanc analyst Justin Patterson lowered the firm's price target on Roku to $460 from $490 and keeps an Overweight rating on the shares. The analyst notes that supply chain and [...]

Published
2021

157. Deeper Dive--Charter sees advertising upside in streaming video strategy

Author

Munson, Ben

Subjects
The Goldman Sachs Group Inc. -- Advertising, Streaming media, Advertising, Investment banks, Set-top boxes, Streaming media technology, Set-top internet box, Arts and entertainment industries, Roku (Set-top Internet box) -- Advertising
Abstract

Byline: Ben Munson Hulu, Pluto TV, Tubi, Peacock, the Roku Channel are the names most tied to the ad-supported streaming market but Charter may creep up that list. The cable [...]

Published
2021

158. Wolk's Week In Review: Roku launches on Shopify, Streaming rules the Emmys (again)

Author

Wolk, Alan

Subjects
Advertising campaigns, Television advertising, Small and medium sized companies, Arts and entertainment industries, Roku (Set-top Internet box) -- Advertising
Abstract

Byline: Alan Wolk Well-known industry analyst Alan Wolk is publishing his popular Week In Review columns first on FierceVideo every Friday. This means that FierceVideo readers are the first to [...]

Published
2021

159. Roku targets SMB advertising customers through Shopify

Author

Munson, Ben

Subjects
Advertising campaigns, Streaming media, Television advertising, Streaming media technology, Arts and entertainment industries, Roku (Set-top Internet box) -- Advertising
Abstract

Byline: Ben Munson Roku is launching a new app that will allow Shopify merchants to build, buy and measure TV streaming advertising campaigns. The company said the launch makes it [...]

Published
2021

160. Roku announces new Shopify app for TV ad campaigns

Subjects
Advertising campaigns, Streaming media, Television advertising, Streaming media technology, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

Roku (ROKU) announced it is launching a new app that will allow Shopify (SHOP) merchants to build, buy and measure TV streaming advertising campaigns. Roku's addition to Shopify's marketing solutions [...]

Published
2021

161. Pluto TV, Tubi and others will see U.S. FAST market hit $4.4B by 2023

Author

Munson, Ben

Subjects
Arts and entertainment industries, Roku (Set-top Internet box) -- Advertising
Abstract

Byline: Ben Munson Pluto TV, Tubi, the Roku Channel, Samsung TV Plus and other leaders in the free, ad-supported streaming television space can expect a revenue boom in the near [...]

Published
2021

162. Roku price target raised to $325 from $300 at Morgan Stanley

Subjects
Morgan Stanley -- Advertising, Securities industry -- Reports, Securities industry, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

Morgan Stanley analyst Benjamin Swinburne raised the firm's price target on Roku to $325 from $300. While 'the strongest U.S. ad market in decades' sets up Roku to beat Platform [...]

Published
2021

163. AT&T in talks to sell ad unit to India's InMobi, Axios reports

Subjects
AT&T Inc. -- Advertising, Microsoft Corp. -- Advertising, Computer software industry, Telecommunications services industry, Communications industry, Telecommunications services industry, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

AT&T (T) is in talks to sell its Xandr ad unit to InMobi, an Indian ad tech company, Axios' Sara Fischer reports, citing sources. According to the sources, Xandr is [...]

Published
2021

164. Pixalate's February 2023 CTV Invalid Traffic Overlap Report Find Botnet-like Behavior Affecting 10% of Roku and Amazon Fire TV Apps with Programmatic Advertising

Subjects
Text messaging -- Reports, Text messaging, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

LONDON: Pixalate, the market-leading fraud protection, privacy and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the CTV IVT Overlap Report Series: February 2023. The series reveals [...]

Published
2023

165. Pixalate Reports $8.9M Open Programmatic Ad Spend on Delisted Roku and Amazon CTV Apps

Subjects
Advertising expenditures, Privacy, Privacy issue, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

LONDON: Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Delisted CTV Apps Report: Q4 2022, which provides an [...]

Published
2023

166. Pixalate Reports $8.9M Open Programmatic Ad Spend on Delisted Roku and Amazon CTV Apps in 2022

Subjects
Advertising expenditures -- Reports, Privacy -- Reports, Privacy issue, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

Pixalate's Q4 2022 Delisted CTV Apps Report reveals 3.7K delisted apps drove $8.9M+ in estimated open programmatic ad spend across Roku ($8.8M+) and Amazon Fire TV ($65K+) in 2022; 3.5% [...]

Published
2023

167. Pixalate Releases Q4 2022 CTV Device Spoofing Report: 16% Of Fake Roku Ad Traffic Came From Apple iOS Devices In October

Subjects
Mobile devices -- Reports, Text messaging -- Reports, Text messaging, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

LONDON: Pixalate has issued the following news release: Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its Q4 2022 [...]

Published
2023

169. Pixalate Releases H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report: Open Programmatic Ad Spend Rises 41% YoY

Subjects
Advertising expenditures -- Reports -- Statistics, Advertising executives -- Reports -- Statistics, Logistics -- Statistics -- Reports, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

Report reveals almost all (98%) of internet-connected U.S. households are now reachable via open programmatic CTV advertising; Roku remains dominant device type with 50% open programmatic CTV ad market share [...]

Published
2023

170. Pixalate Releases Q4 2022 Seller Trust Indexes and SSP Market Share Rankings: FreeWheel Tops Rankings For Roku, Samsung CTV App Stores

Subjects
Advertising, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

MobileFuse LLC finishes first in Q4 2022 Mobile rankings, while Sharethrough takes the top spot for the Web Seller Trust Index LONDON, March 6, 2023 /PRNewswire/ -- https://c212.net/c/link/?t=0&l=en&o=3801680-1&h=3095372241&u=http%3A%2F%2Fwww.pixalate.com%2F&a=Pixalate, the global [...]

Published
2023

171. Pixalate's Q4 2022 CTV Bundle ID Mapping Report for Amazon Fire TV and Roku: 34% of Global Open Programmatic CTV Ad Spend on Amazon Fire TV Targets Apps Referred to by 10+ Bundle IDs

Subjects
Advertising expenditures -- Reports, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

LONDON: Pixalate has issued the following news release: Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released new data highlighting [...]

Published
2023

172. Pixalate's Q4 2022 CTV Bundle ID Mapping Report for Amazon Fire TV and Roku: 34% of Global Open Programmatic CTV Ad Spend on Amazon Fire TV Targets Apps Referred to by 10+ Bundle IDs

Subjects
Advertising expenditures -- Reports, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

Pixalate research finds 92% of global open programmatic ad spend on Roku CTV apps targets apps referred to by 2+ Bundle IDs as of Q4 2022 LONDON, Feb. 23, 2023 [...]

Published
2023

176. Roku and DoorDash Partner to Deliver Delight to Roku Users with Free DashPass and Access to On-Demand Delivery from their TVs

Subjects
Roku Inc. -- Advertising, Interactive television, Streaming media, Computer software industry, Television advertising, Streaming media technology, Business, Business, international, Roku (Set-top Internet box) -- Advertising
Abstract

Wendy's expands digital offerings to launch interactive TV ad promotions SAN JOSE, Calif. -- Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, and DoorDash [...]

Published
2023

177. Cox Automotive Teams with Roku to Measure how TV Streaming Impacts the Consumer Automotive Journey

Subjects
Roku Inc. -- Forecasts and trends -- Advertising, Transportation equipment industry -- Forecasts and trends, Streaming media -- Forecasts and trends, Computer software industry -- Forecasts and trends, Television advertising -- Forecasts and trends, Marketing -- Forecasts and trends, Market trend/market analysis, Streaming media technology, Business, Business, international, Roku (Set-top Internet box) -- Advertising
Abstract

New partnership seeks to make leading automotive dataset available for marketers to connect ad exposure to every stage of the shopping journey for the first time ATLANTA & SAN JOSE, [...]

Published
2023

178. Vizio Holding Corp at Deutsche Bank Media, Internet and Telecom Conference - Final

Subjects
Banks (Finance) -- Conferences, meetings and seminars, Electronic funds transfer systems -- Conferences, meetings and seminars, Telecommunications services industry -- Conferences, meetings and seminars -- Officials and employees, Electronic banking -- Conferences, meetings and seminars, Communications industry -- Conferences, meetings and seminars -- Officials and employees, Telecommunications services industry, Online banking, Business, Roku (Set-top Internet box) -- Advertising
Abstract

Presentation BRYAN D. KRAFT, SENIOR ANALYST, DEUTSCHE BANK AG, RESEARCH DIVISION: Okay. Welcome, everyone, and thanks for joining us this afternoon. Pleased to introduce Adam Townsend, who is the CFO [...]

Published
2022

179. Roku price target raised to $485 from $400 at Macquarie

Subjects
Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

Macquarie analyst Tim Nollen raised the firm's price target on Roku to $485 from $400 and keeps an Outperform rating on the shares as he has raised his 2021 and [...]

Published
2021

181. Google, Roku and others take down CTV ad fraud botnets

Author

Munson, Ben

Subjects
Advertising agencies, Advertising, Fraud, Arts and entertainment industries, Roku (Set-top Internet box) -- Advertising
Abstract

Byline: Ben Munson Google and Roku along with a group of cybersecurity and connected TV advertising companies teamed up to take down an ad fraud botnet operation responsible for an [...]

Published
2021

182. Roku is planning a big advertising push

Subjects
Advertising agencies, Advertising, Consumer news and advice, General interest, Roku (Set-top Internet box) -- Advertising
Abstract

Hi and welcome to Insider Advertising for April 9. I'm senior advertising reporter Lauren Johnson, and here's what's going on: (https://www.businessinsider.com/roku-looking-for-new-ad-agency-prepares-biggest-campaign-2021-4) Roku hunts for agencies. (https://www.businessinsider.com/inside-buy-now-pay-later-fintech-giant-klarna-influencer-council-2021-4) Klarna's influencer council. (https://www.businessinsider.com/tiktok-is-influencing-teens-favorite-beauty-and-skincare-brands-2021-4) [...]

Published
2021

183. Stop your TV spying on you: When you watch your smart TV, it could actually be watching you. Robert Irvine reveals the hidden settings you must change on your streaming device to protect your privacy

Subjects
Privacy, Data entry, Privacy issue, Science and technology, Roku (Set-top Internet box) -- Advertising
Abstract

As with any internet-connected device, using a smart TV or streaming stick is a two-way street. You get the content you want --such as TV, films, and music--and in return [...]

Published
2022

184. Roku Introduces Advertising Brand Studio

Subjects
Streaming media, Television advertising, Advertising executives, Streaming media technology, Arts and entertainment industries, Roku (Set-top Internet box) -- Advertising
Abstract

Roku reported the launch of an advertising brand studio to produce new creative ad formats and TV programming tailored for marketers. According to a media release, the advertising brand studio [...]

Published
2021

185. Roku launches advertising brand studio ahead of TV upfronts

Subjects
Television advertising, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

Roku announced the launch of an advertising brand studio to produce new creative ad formats and TV programming tailored for marketers. The advertising brand studio will help marketers go beyond [...]

Published
2021

186. Amazon, Vizio among first-time IAB NewFronts presenters

Author

Munson, Ben

Subjects
Streaming media, Content provider, Content provider, Content delivery service, Streaming media technology, Arts and entertainment industries, Roku (Set-top Internet box) -- Advertising
Abstract

Byline: Ben Munson IAB 2021 NewFronts -- which connects digital content providers with brands, agencies and media buyers -- is set for May 3-6 with some first-time presenters including Amazon [...]

Published
2021

187. Pixalate's vMVPD November 2022 Traffic Analysis Report: Top 25 vMVPD CTV Apps Account for 70%+ of Ad Spend on Roku Devices

Subjects
Television advertising -- Rankings, Advertising executives -- Analysis -- Reports, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

LONDON: Pixalate has issued the following news release: Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the vMVPD [...]

Published
2022

188. Pixalate's vMVPD November 2022 Traffic Analysis Report: Top 25 vMVPD CTV Apps Account for 70%+ of Ad Spend on Roku Devices

Subjects
Television advertising -- Rankings, Advertising executives -- Analysis -- Reports, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

Pixalate debuts ad industry's first vMVPD (Virtual MultiChannel Video Programming Distributor) identification capability and finds vMVPD apps have lower invalid traffic (IVT) rates than other apps. LONDON, Dec. 21, 2022 [...]

Published
2022

191. Pixalate Releases Q3 2022 Seller Trust Indexes and SSP Market Share Rankings: Magnite, FreeWheel Lead in CTV

Subjects
Internet/Web advertising, Internet/Web advertising, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

LONDON, Dec. 7, 2022 /PRNewswire/ -- https://c212.net/c/link/?t=0&l=en&o=3730004-1&h=406191296&u=https%3A%2F%2Fwww.pixalate.com%2F&a=Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the https://c212.net/c/link/?t=0&l=en&o=3730004-1&h=3657204730&u=https%3A%2F%2Fratings.pixalate.com%2Frankings%2Fctv%2Fseller-trust-index%2FRoku%2FNA%2F20220601&a=Q3+2022+Seller+Trust+Indexes - including [...]

Published
2022

192. Demand Side Platforms (DSP) For Programmatic Advertising Market to grow by USD 473.66 Million by 2026, Segmentation by Deployment and Geography - Technavio

Subjects
Meta Platforms Inc. -- Advertising -- Forecasts and trends, Amazon.com Inc. -- Advertising -- Forecasts and trends, Roku Inc. -- Forecasts and trends -- Advertising, Online information services -- Forecasts and trends, Computer software industry -- Forecasts and trends, Advertising -- Reports -- Forecasts and trends, Online services -- Forecasts and trends, Information services industry -- Forecasts and trends, Information services -- Forecasts and trends, Online information service, Market trend/market analysis, Information services industry, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

NEW YORK: Technavio has issued the following news release: Technavio has been monitoring the demand side platforms (DSP) for the programmatic advertising market, operating under the Systems Software market. The [...]

Published
2022

193. Demand Side Platforms (DSP) For Programmatic Advertising Market to grow by USD 473.66 Million by 2026, Segmentation by Deployment and Geography - Technavio

Subjects
Meta Platforms Inc. -- Advertising -- Forecasts and trends, Amazon.com Inc. -- Advertising -- Forecasts and trends, Roku Inc. -- Forecasts and trends -- Advertising, Online information services -- Forecasts and trends, Computer software industry -- Forecasts and trends, Advertising -- Forecasts and trends, Online services -- Forecasts and trends, Information services industry -- Forecasts and trends, Information services -- Forecasts and trends, Online information service, Market trend/market analysis, Information services industry, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

NEW YORK, Nov. 22, 2022 /PRNewswire/ -- Technavio has been monitoring thehttps://www.technavio.com/report/demand-side-platforms-dsp-for-programmatic-advertising-market-industry-analysis?utm_source=prnewswire&utm_medium=pressrelease&utm_campaign=Autov7_VSS_report_wk48_2022_008&utm_content=IRTNTR74606, operating under the Systems Software market. The report estimates the market to register an incremental growth ofUSD 473.66 [...]

Published
2022

195. Pixalate's Q2 2022 Invalid Traffic Benchmarks Report: 28% Ad Fraud Rate Across Apple and Google Apps, CTV Ad Fraud at 19%

Subjects
Text messaging -- Reports, Fraud -- Reports, Advertising executives -- Reports, Text messaging, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

LONDON: Pixalate has issued the following news release: Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2022 [...]

Published
2022

196. Pixalate's Q3 2022 Delisted Connected TV (CTV) Apps Report: Roku Purges 1,636 CTV Apps, 4.5X More than Q2; Estimated $3MM in Programmatic Ad Spend on Delisted Apps

Subjects
Advertising expenditures -- Reports -- Analysis, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

PALO ALTO: Pixalate has issued the following news release: Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 [...]

Published
2022

198. Media faces upheaval - and deal opportunity

Subjects
Streaming media, Privacy, Streaming media technology, Privacy issue, Consumer news and advice, General interest, Roku (Set-top Internet box) -- Advertising, Facebook (Online social network) -- Advertising
Abstract

Hi and welcome to this weekly edition of Insider Advertising, where I break down the big media and advertising stories. It's also our last newsletter until Dec. 30. But you [...]

Published
2020

199. Roku sees total TV ad spend not recovering to pre-COVId levels until 2021

Subjects
Television advertising -- Forecasts and trends, Advertising expenditures -- Forecasts and trends, Consumer behavior -- Forecasts and trends, Market trend/market analysis, Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

The company said: 'We believe the pandemic has accelerated the long-term trend towards all TV being streamed, but because the short-term outlook is both variable and uncertain, we are not [...]

Published
2020

200. Roku price target raised to $190 from $145 at Rosenblatt

Subjects
Business, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

Rosenblatt analyst Mark Zgutowicz raised the firm's price target on Roku to $190 from $145 and keeps a Buy rating on the shares ahead of the company's earnings report due [...]

Published
2020

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