Introduction: Cetirizine hydrochloride (CTZ) is a second-generation antagonist of H1 receptors. It is a non-sedating type antihistamine, orally active. It is used, mainly, in the symptomatic treatment of seasonal rhinitis and conjunctivitis as well as pruritus and urticaria of allergic origin. Objective: The objective of the study was to develop and validate a modified isocratic reversed-phase high-performance liquid chromatographic/ultraviolet (UV) analytical method to be more sensitive, accurate, and reproducible for quantification of CTZ in human plasma to be applied for studying the pharmacokinetics (PK) of CTZ after a single oral dose of Cetirizine® 10 mg tablet. Materials and Methods: Cetirizine was extracted from plasma samples by applying a liquid-liquid technique in dichloromethane. Samples were analyzed by Phenomenex C8 column (150 × 4.6 mm, 5 μm). A waters high-performance liquid chromatography (HPLC) system connected to a UV detector with autosampler were used to develop and validate the method. Diazepam was used as internal standard. A mixture of potassium dihydrogen phosphate (KH2PO4) buffer:methanol at a ratio of 50:50 (v/v) in isocratic mode was used as a mobile phase at a flow rate of 1.2 ml/min. The analysis was performed at ambient temperature and CTZ was monitored at a maximum wavelength (λmax) of 231 nm after injection a 55 μl sample into the HPLC system. The analytical method was validated according to standard guidelines. After that, the method was applied for PK study of CTZ tablets (Cetirizine®, Riyadh Pharma, Saudi Arabia). Cetirizine® 10 mg tablets were administered as a single dose to 12 healthy male adult volunteers (mean age of 28.5 ± 8.2 years) with fasting condition. Sixteen blood samples were withdrawn from each volunteer over 36 h period. From the plasma concentration-time data of each individual, the PK parameters; Cmax, tmax, AUC0-t, first-order terminal elimination rate constant (β), AUCt-∞, AUC0-∞, %AUCextra, Cmax/AUC0-∞, and t0.5 were calculated. Results: A specific peak area was observed for CTZ and diazepam at retention time (tR) of 12.4 and 15.9 min, respectively. Linearity was established at a concentration range of 10-500 ng/ml with the regression coefficient (R²) = 0.999. The lower limit of quantitation was identifiable and reproducible at 10 ng/ml with precision (as coefficients of variation [CV%]) of 4.45%. The CV% of the intraday and interday precision at 30, 250, and 400 ng/ml levels were found to be 3.616%, 1.006%, and 2.326%; and 6.798%, 1.869%, and 2.155%, respectively, which, were lower than the accepted criteria limits (15%). Accuracy for CTZ ranged from 93.545% to 102.458% at low, mid, and high concentration levels. The relative recovery (%) of CTZ at 30, 250, and 400 ng/ml was found to be 97.724%, 102.327%, and 101.586%, respectively. Stability at different conditions and in autosampler was also confirmed. The mean PK parameters of CTZ; Cmax, tmax, AUC0-t, β, AUCt-∞, AUC0-∞, AUCextra%, Cmax/AUC0-∞, and t0.5 were found to be; 271.971 ng/ml, 1.085 h, 2504.961 ng. h/ml, 0.083/h, 142.739 ng. h/ml, 2647.7 ng. h/ml, 5.537%, 0.104/h, and 8.396 h, respectively. Conclusions: The modified method was proved to be specific, sensitive, accurate, and precise for quantification of CTZ in human plasma. It can be confidently applied for PK then after, for bioavailability and bioequivalence studies. [ABSTRACT FROM AUTHOR]