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1,425 results on '"MacArthur, Kate"'

201. $50 million push: Predictions mixed for Coke's C2

Author

MaCarthur, Kate

Subjects
Soft drink industry -- Product information -- Marketing, Carbonated beverages -- Product information -- Marketing, Company marketing practices, Product marketing strategy, Coca-Cola Co. (Atlanta, Georgia) -- Product information -- Marketing
Published
2004

202. Coke: More with less

Author

MacArthur, Kate

Subjects
Beverage industry -- Packaging, Coca-Cola Bottlers Ltd. -- Packaging
Published
2004

205. Soft-drink makers lighten up on sugar; Pepsi, Coke offerings cater to low-carb trend

Author

MaCarthur, Kate

Subjects
Soft drink industry -- Product introduction -- Marketing -- Statistics, Carbonated beverages -- Statistics -- Product introduction, Company marketing practices, PepsiCo Inc. -- Product introduction -- Marketing, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction -- Marketing
Published
2004

207. Cadbury reshuffles

Author

MacArthur, Kate

Subjects
Soft drink industry -- Officials and employees, Juice industry -- Officials and employees, Snapple Beverage Corp. -- Officials and employees, Nantucket Allserve Inc. -- Officials and employees
Published
2004

208. Cadbury shakes up beverage biz; Gier scrutinizes total marketing

Author

MACARTHUR, KATE

Subjects
Food industry -- Marketing -- Officials and employees, Company marketing practices, Company business management, Food and beverage production/distribution software, Cadbury PLC -- Marketing -- Officials and employees -- Management
Published
2004

209. Created a comeback

Author

MacArthur, Kate

Subjects
Restaurant industry, Cantalupo, James
Published
2004

212. Challenging A-B: Carb craze fuels $300M beer battle

Author

MaCarthur, Kate

Subjects
Breweries -- Marketing, Brewing industry -- Marketing, Beer -- Marketing, Company marketing practices, Anheuser-Busch Companies, L.L.C. -- Marketing, Coors Brewing Co. -- Marketing, Miller Brewing Co. -- Marketing
Published
2004

215. Heyer at top of exec wishlists; No-nonsense style appealing

Author

MacArthur, Kate

Subjects
Executives -- Management -- Employment -- Recruiting, Soft drink industry -- Human resource management -- Employment, Industry hiring, Company business management, Company personnel management, The Walt Disney Co. -- Recruiting -- Human resource management -- Management, Coca-Cola Co. (Atlanta, Georgia) -- Human resource management -- Management
Published
2004

222. Coke to launch Dasani in France

Author

MacArthur, Kate

Subjects
Soft drink industry -- Product introduction, Drinking water, Bottled -- Product introduction, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction
Published
2004

224. Shootout: Nokia starts hunt for new creative shop; Richards won't defend acc't

Author

Cuneo, Alice Z. and MacArthur, Kate

Subjects
Advertising agencies -- Contracts, Telecommunications equipment industry -- Advertising -- Contracts, Contract agreement, Telecommunications equipment industry, Richards Group Inc. -- Contracts -- Advertising, Nokia Corp. -- Advertising -- Contracts
Published
2003

225. Sales-centric Doner shows it can handle bigger game

Author

MacArthur, Kate

Subjects
W.B. Doner and Co. -- Contracts, Six Flags Theme Parks Inc. -- Contracts, Amusement parks -- Contracts, Advertising agencies -- Contracts, Contract agreement, Business, Business, regional
Abstract

Southfield-based W.B. Doner & Co. has arrived as a legitimate contender for large global accounts now that it has beaten creative powerhouses for a $100 million account for Six Flags [...]

Published
2003

226. McD's taps TBWA for global ad ideas

Author

MacArthur, Kate

Subjects
Advertising agencies -- Contracts, Restaurant industry -- Advertising -- Contracts, Contract agreement, McDonald's Corp. -- Advertising -- Contracts, TBWA Worldwide -- Contracts -- Advertising
Published
2003

230. Exclusive - Absolut premium: Level is new brand

Author

MacArthur, Kate

Subjects
Alcoholic beverage industry -- Planning -- Product introduction, Vodka -- Planning -- Product introduction, Company business planning, Absolut Spirits Company Inc. -- Planning -- Product introduction
Published
2003

231. Coke to use GPS in contest; Will be among first to enhance U.S. promos with the technology

Author

MacArthur, Kate

Subjects
Soft drink industry -- Marketing -- Technology application, Contests -- Technology application, Global Positioning System -- Technology application -- Marketing, Company marketing practices, Global Positioning System, Technology application, Coca-Cola Co. (Atlanta, Georgia) -- Marketing -- Technology application
Published
2003

232. Think thinner

Author

MacArthur, Kate

Subjects
Restaurant industry -- Advertising -- Health aspects, Fast food restaurants -- Advertising -- Health aspects
Published
2003

234. Gov't to mediate vodka ad dispute; Grey Goose, Belvedere fight could drag on

Author

MacArthur, Kate

Subjects
National Advertising Review Board -- Negotiation, mediation and arbitration, Alcoholic beverage industry -- Advertising -- Negotiation, mediation and arbitration, Vodka -- Advertising, Millennium Import Co. -- Advertising -- Negotiation, mediation and arbitration, Sidney Frank Importing Co. -- Advertising -- Negotiation, mediation and arbitration
Published
2003

235. Absolut staging pitch for new project

Author

Hall, Emma and MacArthur, Kate

Subjects
Alcoholic beverage industry -- Advertising -- Contracts, Advertising agencies -- Contracts, Contract agreement, Lowe Worldwide -- Contracts -- Advertising, Absolut Spirits Company Inc. -- Advertising -- Contracts, TBWA Worldwide -- Contracts -- Advertising
Published
2003

248. Yet another AFC exec flies coop; Church's Chicken CMO resigns

Author

MacArthur, Kate

Subjects
Restaurant industry -- Officials and employees -- Cases, Company legal issue, Church's Chicken Inc. -- Officials and employees -- Cases, Popeyes Louisiana Kitchen, Inc. -- Officials and employees -- Cases
Published
2003

250. Campbell execs launch startup for BK; Branding consultant Go set to open July 1

Author

MacArthur, Kate

Subjects
Advertising agencies -- Contracts, Marketing consultants -- Contracts, Fast food restaurants -- Marketing -- Contracts, Company marketing practices, Contract agreement, Burger King Corp. -- Marketing -- Contracts -- Organization formation -- Subsidiaries, divisions and units, Mithun (Minneapolis, Minnesota) -- Contracts -- Marketing -- Subsidiaries, divisions and units -- Organization formation
Published
2003

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