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988 results on '"McDonald, Malcolm"'

203. Early clinical clues to meningococcaemia

Author

Yung, Allen P. and McDonald, Malcolm I.

Subjects
Emergency medical services -- Analysis, Meningococcal infections -- Diagnosis, Health
Abstract

Meningococcal septicaemia has high rate of mortality when the diagnosis is delayed or missed. The clinical syndromes associated with meningococcal disease and strategies suggested for family doctors and emergency departments are discussed.

Published
2003

219. Factors for Success in Customer Relationship Management (CRM) Systems

Author

Wilson, High, Daniel, Elizabeth, and McDonald, Malcolm

Subjects
Marketing -- Research, Advertising, marketing and public relations, Business
Abstract

This study examines the importance of effective customer relationships as a key to customer value.

Published
2002

220. Strategic marketing planning: a state-of-the-art review

Author

McDonald, Malcolm H.B.

Subjects
Strategic planning (Business) -- Research, Marketing management -- Research, Advertising, marketing and public relations, Business, Economics
Abstract

Strategic marketing planning is a process by which a company may maintain a competitive advantage. Inherent in this approach are organizational, attitudinal and structural problems which must be overcome to achieve the goals of such planning. Models of strategic decision making are presented. Among the problems enumerated is the lack of understanding of what strategic marketing planning really is. It is an activity which requires the participation of the whole organization in order to ensure success and is not a step-by-step process as commonly believed.

Published
1992

245. Branding

Author

Christopher, Martin, primary and McDonald, Malcolm, additional

Published
1995
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