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IN 2003, when civic-minded residents of Bay Ridge decided to bury a time capsule in honor of the 150th anniversary of the naming of the community, they spent a year […]

ON a moonlit spring night in 1913, at a railroad station in a Ukrainian shtetl called Sniatyn, a somber 18-year-old took leave of his parents forever. 'My father went to […]

RACES for district leader are usually sleepy affairs. There are 126 district leaders in Manhattan alone, most spots are seldom contested, and the job is an unpaid position at the […]

Single parents are highly overrepresented among people who have recently used online dating, according to figures released by Mediamark Research, an audience research firm. Mediamark projects that, on any given […]

FOR decades, drivers rattling past West 39th Street on the West Side Highway confronted something that seemed to defy the laws of traffic and physics: a Mack truck atop a […]

Children accompany parents on about 13 percent of food shopping trips, but their presence makes adult shoppers 150 percent more likely to buy seasonal items -- pumpkins, turkey and the […]

For five decades, Fordham University's campus near Lincoln Center has had the feel of a cathedral close. The campus, which extends from Columbus to Amsterdam Avenue between 60th and 62nd […]

If anyone ever writes a study of New York neighborhood squabbles, it may well include a chapter on the Paving Wars, the decades-old struggle between homeowners who pave over their […]

Is it more appealing to hear that a product is selling at a 50 percent discount or to hear that it has been marked down twice, first by 25 percent […]

Does casting a star raise a movie's box-office take? The assumption is that it does, but it has been hard to test, partly because a star's effect cannot be disentangled […]

The yellow trucks from the Department of Transportation were out in force a couple of weeks ago on a four-block, tree-lined stretch of Jewel Avenue in Fresh Meadows, Queens. Burly […]

The four-faced clock atop the 512-foot-tall Williamsburgh Savings Bank building, not far from the Brooklyn Academy of Music, is the neighborhood's pride -- and sometimes its despair. Its 27-foot-wide faces […]

IN February, amid sweeping structural changes, the Roman Catholic Archdiocese of New York closed Our Lady Queen of Angels, a peak-roofed red brick church on East 113th Street in Spanish […]

By any measure, Americans are increasingly interested in eating healthily, yet obesity rates are rising, too. A recent paper in The Journal of Consumer Research tries to explain this phenomenon […]

For four miles, the No. 1 train rumbles through Washington Heights and Inwood, two of the city's most heavily Dominican neighborhoods. As it passes above Inwood, its noise causes a […]

The recent history of Seymour Avenue in Pelham Gardens, the Bronx, can be read in the street's surface, which is patched with so many squares of tar that it resembles […]

From September 2006 to April 2007, the percentage of Americans in cellphone-only households for the first time overtook the percentage in landline-only households, according to Mediamark Research, a firm that […]

While Americans may feel bombarded by media information, we seem to be consuming less of it, according to the results of a study by Veronis Suhler Stevenson, a private equity […]

The handsome brick schoolhouse on the Rev. James A. Polite Avenue has followed the fortunes of Morrisania, its neighborhood. In the late 1970s, as residents fled and burned-out buildings began […]

Last Thursday, inboxes around the world were flooded with crude PDF documents promoting the stock of the Prime Time Group, a tiny Florida company with cellphone and convenience-store interests, among […]

Correction Appended ON June 3, 2005, change came to WCBS-FM, the legendary oldies station that had been home to such memorable disc jockeys as Cousin Brucie (a k a Bruce […]

WHEN Inna Stavitsky ran for City Council from Brighton Beach in 2001, she found herself operating an unpaid sideline in translation. 'I had to translate all the fliers into Russian […]

Radio ads have become roughly twice as expensive over the last decade, while radio ratings have dropped by 6.6 percent, or 1.3 million people, over the last eight years, according […]

The West 111th Street People's Garden is a raggedly planted square the size of two building lots on Amsterdam Avenue, just opposite the Cathedral Church of St. John the Divine. […]

Eleven years ago, researchers discovered a quirk in consumers' thinking about prices: they acted as if low digits were farther apart than higher ones. For example, consumers behaved as if […]

During the past month, musicians and record labels have resumed their decades-old fight to make AM and FM stations pay royalties to performers. A new group, the MusicFirst Coalition, has […]

Just as sailors avoid the Bermuda Triangle, the elderly pedestrians of Washington Heights steered clear of a certain spot on West 190th Street near Fort Washington Avenue, mere feet from […]

Occasional discounts are useful to manufacturers, since they spur people to snap up their products. But discounts have a harmful side-effect: they can permanently condition consumers to expect the product […]

As happens every July, the days before Bastille Day coincided with a modest spike in sales at the Librairie de France, the 79-year-old French bookstore in Rockefeller Center. People planning […]

The amount of money spent by alcohol companies on television advertising grew by nearly a third from 2001 to 2005, rising from $780 million to more than $1 billion, according […]

In the early 1960s, Robert Moses took a fancy to the industrial neighborhood of Willets Point, Queens, a 13-block triangle northeast of where Shea Stadium would sit. Owners of the […]

DESPITE the lovingly restored brownstones to the north and south, the stretch of 125th Street between Madison and Park Avenues is a run-down block. Grass grows on empty lots, and […]

Sales of children's books rose last year at a rate that disappointed the industry, according to a report released in June by the Book Industry Study Group, a publishing trade […]

Two Fridays ago, a 27-year-old named Terrod Wright was shot in the concrete bathroom of Marcus Garvey Park in Central Harlem, right in front of his 5-year-old nephew. The two […]

Whether or not the politics of sending jobs to foreign countries come into play, consumers report greater satisfaction with call centers that they believe are based in the United States, […]

An exit ramp peels gracefully off from the northbound West Side Highway at 72nd Street, rolling past the reflective glass facades of waterfront buildings. The ramp holds a special place […]

AT the corner of 234th Street and 39th Avenue, in the wealthy Douglas Manor section of Douglaston, Queens, a narrow plot of grass abuts a sprawling brick church. The lot […]

Last week, Derrick Cruz, a 17-year-old with thick dreadlocks and a droopy backpack, walked into Delma's Tobacco Company, a cramped candy-and-cigarette wholesaler on Burnside Avenue in the Tremont section of […]

Tiny files called 'cookies' are the lifeblood of online advertising. When a computer visits a site or sees an ad for the first time, the site's server slips a cookie […]

Anyone who has ever thrown around a stack of liras or rupees knows that people are sometimes more extravagant with currencies that have high face values. A paper recently published […]

Last week, Florent Morellet, the owner of Restaurant Florent in the meatpacking district, stood beneath the giant new billboards at the corner of Hudson and Gansevoort Streets. He considered them […]

Last Thursday, Nielsen Media Research began releasing standardized information about viewership of commercials. The numbers came as a relief to television executives, showing that viewers who own DVRs do not […]

IT was 5 in the afternoon, and the scratched-up green Dodge pickup was stopped at a light at Foster and Remsen Avenues in Canarsie, Brooklyn. A teetering bureau and a […]

It is an industry rule of thumb that women's perfumes account for two-thirds of annual sales of 'prestige' fragrances -- that is, high-end fragrances sold in department stores or boutiques, […]

Tiffany floor lamps tend to dominate a room, and the one beside Paul Baur's fireplace is no exception. Its glass shade is a dense, intricate patchwork of green tendrils, cobalt […]

EVERY few months on Rider Diaries, an online forum for New York transit buffs, someone posts a message with a subject line like 'I'VE BEEN CALLED!!!!' That particular exclamation appeared […]

Everyone knows a gear buff -- a deluded beginner who buys the hottest skis or the most advanced camera, but is clearly too inexperienced to use such sophisticated items properly. […]

Viewers of the Fox News Channel were significantly more likely than the general population to call themselves Republicans, according to data released last week by Scarborough Research, the consumer research […]

West Harlem is swarming with real estate speculators these days, so a worldly bystander might not have been surprised to see Irv Smalls Jr. looking covetously the other day at […]

The organizers of PrideFest, the gay-themed street fair that generally accompanies the city's gay pride parade on the last Sunday in June, voted on Tuesday night to tell city officials […]