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This paper traces the recent transformations that have taken place in the city of Bologna to critically redefine the meaning and scope of the changes related to commerce and consumption, and including the city’s more general practices and promotional rhetoric. It will show how, starting from the increase in tourism and the strategic planning and policies to render the city more attractive, the city has undergone a reconfiguration through important regeneration processes linked to food. It will highlight the limited range of political and economic values which, through new ways of regulating public space and access to consumption, have redefined the socio-spatial fabric of certain areas of the city. The processes described will trace a path for deconstructing the reductively optimistic way in which Bologna is being portrayed, which ends up producing forms of displacement and exclusion.

The purpose of the article was to analyze the standardized city branding process that since 2014 has restructured the public space of Bologna and redefined the emotional territory of its citizens through the active remodeling or branding of urban policies. As is known, Bologna’s global brand is based on the generative logo City of Food is Bologna (Bonazzi, Frixa 2019), which has re-generated the spaces of consumption by translating them according to the terms of contemporary documedial capital (Ferraris 2020; Semi 2015). However, the writing of this article has coincided with the latest stages of the Quarantine imposed by Covid-19 and the imminent start of so-called Phase 2. The unprecedented event of the pandemic has temporarily suspended the functioning of the current City of Food by placing the atmosphere of euphoric consumption in quarantine. In other words, a Landscape of Quarantine has critically overlapped that of the City of Food and revealed its fragility and crisis – which, however, was already made evident by the voracity with which branding had consumed its ethical potential (Arvidsson 2007). On the threshold of the quarantine, and waiting to understand the fate of the Bologna branding, the whole process has therefore been analyzed in the light of Jean Baudrillard’s analytical categories relating to the “fourth, the fractal (or viral, or radiant) stage of value” (Baudrillard 2001a) and within the temporal torsion that is typical of the unexpected interference of any crisis.

City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of Java,” are examples of city branding. In North Maluku Province, Ternate City has a long history of colonialism, international trade, and a developing city. Unfortunately, inconsistencies still exist in how the city should be known. This study aims to identify and define city branding by using the constructivist grounded theory method. The themes identified were quality tourism, economic value, community engagement, stakeholder consensus, legendary ancient leadership, and historic and renowned commodity. Six main themes are theoretically based on how to branding Ternate city and involving seven important participants. These themes are then used to define the branding of Ternate City. Current research offers a testable model to brand a place or city based on the identified subjects. At the same time, potential future studies are also suggested regarding the weaknesses of the current study.

This study aims to assess the effect of cognitive image and city brand equity on total city branding, evaluation of word-ofmouth (WOM), brand commitment and intention to revisit. The conceptual model used in the impact study of the impact of tangible and intangible elements related to city branding. Involving 423 tourists visiting four cities in West Java, Indonesia as an assessment of the variables studied. The results showed that the conclusions on cognitive image, city brand equity and brand commitment were low. While the other categories are classified as good. These findings also reveal the analysis of the relationship between variables, including cognitive image variables that have a significant effect on city brand equity. Cognitive image is explained through the dimensions of quality experience, tourist attraction, infrastructure environment, and outdoor activities. Meanwhile, city brand equity is measured by brand awareness, brand loyalty, and brand value. Furthermore, the results also show that the variable city brand equity has a significant effect on the variable word-of-mouth (WOM), brand commitment, and the intention to revisit. The most significant influence exerted on brand commitment. These results indicate that the condition of city brand equity affects how wordof-mouth, brand commitment, intention to revisit. This study only discusses part of the tourism activities carried out in these four destinations, so to confirm these findings it is necessary to carry out further research on various destinations and events.

The concepts of nation branding and urban marketing, their place and tasks in an image creation and promotion of the country, city or territory are studied in the paper. The main factors, which should be considered when developing the city brand - infrastructure, economic and socio-political, are determined. The criteria required for the strategic plan of the city development are proposed. Using the logo and city branding is an integral part of the city development and attraction of tourists and investment. When designing a logo and brand the experience of European cities should be taken into account. The examples of brands and logos of the cities in Western Europe, Russia, as well as Lviv and Odessa are considered. The main objectives of their introduction are given. The possible customers of city branding and objectives that may be pursued by them are given. Both successful and failed examples of creating and using logos are shown. It was found that the introduction of high-quality brand is a pledge of residents' satisfaction, using the logo encourages the authorities to the development of urban infrastructure, the construction of new cultural and sports centers, the art development that improves life quality. [ABSTRACT FROM AUTHOR]

All cities have constructed city branding strategically to intensify their competitiveness in global arena. Seoul Metropolitan has launched city brand in policy-level since 2003 and they have struggled to utilize city branding until now. This study explores the changes in Seoul’s city brand in order to suggest a future direction for such efforts. The research is grounded in various domestic and foreign theories and case studies are considered from previous studies related to the place marketing, city marketing, and city branding. Relevant data were collected and analyzed, indicating that an unsure city brand requires strategic governance among stakeholders and civic consensus. [ABSTRACT FROM AUTHOR]

Copyright of ZARCH: Journal of Interdisciplinary Studies in Architecture & Urbanism is the property of Universidad de Zaragoza and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study aims to assess the model city branding based on superior product through perception approach of brand box models. This study is conducted to explore consumer perceptions of a traditional medicinal herbal drink products”jamu” in order to build a city branding by medicinal product as region superior product as part of the local communities empowerment. Development of city branding is conducted by the exploration of perception approach of brand box models. Exploration of perception is conducted by ethnographic methods and netnographic methods in several target areas of research. The area regions of this research are Soloraya region (subosukowonosraten) as the market potential of a city branding Sukoharjo. This results show : 1) there is a strong influence of the perception of the city image on overall value; 2) there is the strong influence of overall value on the intention to recommend and intention to visit

City branding is a form of communication that is built through a public policy that is used to market a city to form a perception of a city carried out by the relevant government. The implementation of city branding has been carried out by various countries including various regions in Indonesia. Especially with the existence of regional autonomy since 2000, each city competed to show its superiority. Various studies have been conducted to see the success of City Branding which can be measured through several related theories, such as Hexagon theory of Anholt's City branding. The purpose of this paper is to see the process of implementing city branding in Indonesia. The method used uses a qualitative approach with data sources derived from literature studies. It can be concluded that city branding policies have an impact on increasing income through the tourism sector which benefits the economy and prosperity of its people. While the problems that are often faced include the lack of participation resulting from a lack of government and community knowledge regarding the meaning, purpose, and benefits of city branding.

By connecting the literature on urban development processes in post-socialist cities with debates from the area of place branding, this paper critically examines recent narratives of city branding in Timișoara, Romania. The aim is to investigate one specific case in the reproduction and adaptation of global urban development policies and to examine its relevance for the context of post-socialist urban politics. Our findings indicate a specific circularity between city branding and urban development, which is used to align the city to the regional inter-urban economic competition and to promote it as a space of rapid development. The outcome is a mélange of different narratives, based on disparate histories and representations of the city, which are assembled in ad-hoc and often contradictory branding discourses.

SMEs (Small and Medium) are a solution to improve the economic sector and recorded in the Ministry of SMEs increasing from 57.84 percent to 60.34 percent by absorbing labor in the country, but the public and companies do not know much about Halal Certification in Bangkalan, Pamekasan, and Pasuruan, Madura Island that the majority of the people of Islam, past cultural and religious beliefs is still maintained so that its people follow traditional traditions, Madurese in all cities, one of them is Pasuruan, Pasuruan city as the main stopover city for Muslim traders from inside the country and abroad. This research aims to find out how to understand SMEs about halal certification which already has the Islamic City Branding, This research aims to know how to understand SMEs about halal certification that has had the slogan Islamic City Branding, This research uses a descriptive qualitative research method, with sampling techniques using snowball sampling. The primary data sources used in this study were documentation and direct interviews with SMEs in culinary fields in Bangkalan, Pamekasan, and Pasuruan Samples criteria in this study are the SMEs culinary fields in the 3 districts consist of 20 people each in each sub-district, while secondary data sources were obtained from books and journals. The results of this study indicate that as many as 39 or 65% of informants perceive that halal certificates are not important and only 21 or 35% of informants who consider halal certificates are important, Many challenges and problems faced in the development of halal lifestyle in Pasuruan and Madura, then the author gave a strategy that must be applied is thorough and answer all the challenges as existing problems, can increase core competencies of SMEs and ultimately increase competitiveness.

One form of city marketing that is currently developing is the provision of city image or city branding. Brands can have 6 levels of understanding namely attributes, benefits, cultural values, personality, and users. Cultural values are very different, especially around socially embedded issues such as status, gender, family, ethics, and customs. City branding helps influence "transfer of value" by establishing a relationship between what culture sees as a desired city and a particular product. This research is a study of the city branding of Padang city or a brand that is considered to belong to Padang City, namely "Padang Your Motherland", "Serenity of Minangkabau", and "Padang Taste". To what extent does three brand of padang city influence consumer awareness of the values of Minangkabau culture that is dominantly adopted by the people of Padang City? Semiotic analysis and personal interviews were used to answer this research question. Some consumers are less aware of the commercial objectives of these three city branding. They don't seem to know much about the intentions of city branding makers "to play with their consciousness".

Global cities are increasingly competing together in order to showcase themselves as the best destination for tourists, investors, and talented people. During the last four decades, there has been a growing interest in City branding. It takes place within a communication system that closely connects the overall city image and identity. Community leaders are more and more recognizing that there is a direct link between the city image and its attractiveness as a place to visit, live, invest, and study. Aimed at developing the theoretical framework of city branding, this research attempts to identify and explain the relationship between the variables affecting the city image as a paradigmatic model of city branding and sustainable urban development. Therefore, 35 peer-reviewed articles are initially selected from the Directory of Open Access Journals (DOAJ), through purposive sampling. Then, the collected data is analyzed in four stages using grounded theory. The results of this study indicate that the boosting of city image is a complex process that continuously and dynamically requires a meaningful combination of planning, actions, and stakeholders at various organizational levels.

This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity. The data collection technique used was a survey through a questionnaire given to respondents. The population determined in this study is people who have visited the City of Jember. The samples taken in this study were 130 people. The data analysis technique used is Partial Least Square (PLS) using SmartPLS 2.0 software. This study provides several results, among others: 1) The attitude of influencing the brand does not have a significant positive effect on brand preference; 2) Brand image has a significant positive effect on brand preference; 3) The attitude of influencing the brand has a significant positive effect on brand equity; 4) Brand image has a significant positive effect on brand equity; 5) Brand equity has no significant positive effect on brand preference; 6) The attitude of influencing the brand indirectly has no significant positive effect on brand preference through brand equity; 7) Brand image indirectly has a significant positive effect on brand preference through brand equity.

City branding is a hot topic in both tourism and marketing, and its impact may be seen in both. While tourism is concerned with city branding because it can help locations attract more tourists and generate more revenue, marketers are looking for innovative strategies to promote, position, and differentiate city brands in order to obtain a competitive advantage in this saturated market. On the other side, city brands might bring benefits in terms of customer consumption behavior, as customers are more aware than ever before and have a plethora of options to choose from, but they have less time at their disposal, and these selections are often fraught with risk. Although city brand strategy can take many different directions (culture, entertainment, seasonal tourism, etc.), cities with a strong academic center can benefit from a partnership between the city's communication strategy and the local university's communication strategy, leveraging cobranding to gain an advantage and attract more people to the city. We chose the city of Brasov, Romania, for this topic since it is home to a renowned university. The aim of this study is to find out more about students' perceptions of Brasov's city brand in order to see whether we could employ them as brand ambassadors in a future city branding plan, as well as if the university could be used as a co-brand in this campaign. [ABSTRACT FROM AUTHOR]

As global livability rankings gain press attention and powerful influence with policy makers, we need an expanded critical debate on their context and problems. This essay narrates a brief history of three influential global livability rankings and critiques several major flaws in their criteria. We demonstrate how both Mercer and EIU's business model dictates an artificial split between livability and the cost of living that has permeated current popular conceptualisations of livability, and focus on the lack of housing affordability as a ranking criterion. This essay evaluates top-ranked cities against perceptive and quantitative measures of housing cost, and shows how many of these cities share extremely high housing cost burdens. A just city should provide housing opportunities for all residents, not just the global elite for whom livability rankings were initially designed. Livability rankings, as currently conceptualised, distract from that goal. [ABSTRACT FROM AUTHOR]

This study aims to assess the effect of cognitive image and city brand equity on total city branding, evaluation of word-ofmouth (WOM), brand commitment and intention to revisit. The conceptual model used in the impact study of the impact of tangible and intangible elements related to city branding. Involving 423 tourists visiting four cities in West Java, Indonesia as an assessment of the variables studied. The results showed that the conclusions on cognitive image, city brand equity and brand commitment were low. While the other categories are classified as good. These findings also reveal the analysis of the relationship between variables, including cognitive image variables that have a significant effect on city brand equity. Cognitive image is explained through the dimensions of quality experience, tourist attraction, infrastructure environment, and outdoor activities. Meanwhile, city brand equity is measured by brand awareness, brand loyalty, and brand value. Furthermore, the results also show that the variable city brand equity has a significant effect on the variable word-of-mouth (WOM), brand commitment, and the intention to revisit. The most significant influence exerted on brand commitment. These results indicate that the condition of city brand equity affects how word-of-mouth, brand commitment, intention to revisit. This study only discusses part of the tourism activities carried out in these four destinations, so to confirm these findings it is necessary to carry out further research on various destinations and events. [ABSTRACT FROM AUTHOR]

This article examines the emergence and design of letter-based city logos in order to discuss what they reveal about writing and cities, and the dynamics between them. Developing a political economic and social semiotic analysis, I suggest that these letter-based logos respond to an increased competition for attention in society—strongly linked to new media technology and patterns of mobility in late capitalist economies. I further argue that they illustrate globalizing linguistic processes such as the truncation, commodification and adaptation of language to global audiences and technologies, and thereby contribute to mask the social and material reality of the branded cities. The article contributes to the broader examination of the ways in which cities and writing interact by drawing attention to the continued spread of abstract and standardized register forms for representing institutional power and distinction within globalized markets, and by discussing their local socio-economic embedding. [ABSTRACT FROM AUTHOR]

The article examines the formation of the city brand as a tool of public administration for increased competitiveness. The authors present a definition of ‘city branding’ and marketing features of territorial branding, scientific tools developed for diagnostics, as well as development of the territorial brand, and directions of promotion of the city brand as a factor of increasing its competitiveness. The purpose was a theoretical and practical justification for the formation of the city’s brand as a way to increase its competitiveness. The methodological basis of the study was a set of theoretical and empirical methods of scientific knowledge: theoretical generalization in order to clarify the basic theoretical and methodological foundations of the concept of branding the city; analysis and synthesis in determining the strategic directions and target audiences of the city brand; the formation of directions for the promotion of the city brand; visual of the results of the study. [ABSTRACT FROM AUTHOR]

City branding was established as an endogenous development strategy - the need to build the city's own identity. This identity is reached through the study of the history, culture, economy, trajectory, products and potential development as well as the design of symbolic structures to attract investors and tourists and to create specific demands. The participation of a government entity is expected for these purposes thus encouraging those contributions from academic areas, entrepreneurs, cultural representatives including those community traditions. On the other hand, this participation should be supplemented with studies focused on the reality of the population, its history, and the actions that promoted city development. Cities and strategic associates should accompany these above mentioned entities in the purpose of designing their city branding, by building a model of participatory planning, a symbolic representation and a media plan guaranteeing that recognition as a territory with competitive values and advantages is a reality. To contribute to these goals, a methodological proposal with key elements for the design of the city brand using a research focused on quality review of documentation and grounded theory is presented. This study used Atlas Ti and VOSViewer software to analyze data. The research resulted in the precise definition of specific city branding and established strategic planning, management environment, and fundamental branding structure as those key founding elements for any particular city branding. [ABSTRACT FROM AUTHOR]

This paper examines how informality is utilised in the branding of urban kampong and how this reshapes kampong development in the context of the global South. We examine the case of Suci area, Bandung, which the local government relabelled as a 'creative tourism kampong' in order to rejuvenate the identity of the long-established businesses in the area. Informality is thus strategically used to develop the brand identity of the kampong. The brand of 'creative kampong' is used to reflect that deprived communities residing in the kampongs can participate in the local development agenda for promoting the creative economy. However, the policy strategies have not gone beyond relabelling the name: the characteristics and potentials from informality in the kampong are not aligned with and translated into actions to promote creativity and innovation in the existing local enterprises. As the result, the branding strategy could not develop awareness and esteem about the brand image that the kampong is being revitalised as a creative kampong. [ABSTRACT FROM AUTHOR]

This article deals with the global building boom of new concert halls and opera houses. Their spectacular architecture, often designed by the same star architects, obeys the general rules of globalized urban planning, acts as an indicator of urbanity, supports culturally driven urban renewal and attracts mass tourism. However, in this connection music plays a secondary role. [ABSTRACT FROM AUTHOR]

This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia. This research method uses a quantitative approach with online surveys design, namely by taking a sample from a population and using a questionnaire to collect data. The main thing is that there is a hypothesis that will be tested for truth in this study. The survey questionnaire used is the Ministry of Education and Culture survey form. The research sample was conducted on 181 visitors to Bandung Barat, Indonesia. Structural equation modelling in this study uses a partial least square (PLS) structure. The research findings show city brand attractiveness and tourism experience on city brand equity through city brand attitude. This study produces a new model, namely, city brand attitude as a moderating variable that plays an essential role in building city brand attractiveness and tourism experience, which have the tourists primary preference. The tourist of Bandung Barat to be used as an affirmation of the identity of a vital city branding compared to other cities. [ABSTRACT FROM AUTHOR]

Copyright of Mediterranean Journal of Communication / Revista Mediterránea de Comunicación is the property of Revista Mediterranea de Comunicacion / Mediterranean Journal of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Mediterranean Journal of Communication / Revista Mediterránea de Comunicación is the property of Revista Mediterranea de Comunicacion / Mediterranean Journal of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Space & Society / Tér és Társadalom is the property of Centre for Economic & Regional Studies, Hungarian Academy of Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Tanjungpinang, is the capital of Riau Islands province, Indonesia. The main reason for this study is to give a visual recommendation for Tanjungpinang city branding through its Malay-Chinese history and culture. The finding categorized into: (I) culinary; (2) coastal tourism; and (3) people character. Through qualitative methods, the researcher examined the data by interview, image, color references from city assets, history, and people activities. The visual collected are "culinary" from gong-gong, otak-otakand fish. The "coastal tourism "from kelong, coral reef, and coconut. Also, the "people character" that deliver through objects such as pompom, becak, and dragonboat. [ABSTRACT FROM AUTHOR]

In recent years, the social media phenomenon that penetrates the every field and shows itself in every area of lide has great importance for city brands as well as for trademarks. In this context, social media is seen as an important tool in introducing distinctive and powerful features, introducing them to people in remote regions, reflecting brand identity and creating a positive city brand image. For these reasons, the purpose of this study is to determine the role of social media accounts on the perception of city image of city dwellers. In this context, it was examined whether the perception of the city image of Izmir differs between those who follow the social media account of the Izmir Metropolitan Municipality and those who do not. Within the scope of the research, 513 participants living in İzmir were surveyed with the stratified sampling method, and the data obtained were interpreted by performing tests in the SPSS 21.0 program. According to the results, no significant difference was found between those who follow the municipality's social media accounts and those who do not. [ABSTRACT FROM AUTHOR]

Copyright of Trakya University, Economics & Administrative Sciences Faculty E-Journal / Trakya Üniversitesi İktisadi ve İdari Bilimler Fakültesi E-dergi is the property of T.C. Trakya Universitesi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Drawing from the EUROCITIES Integrating Cities Charter, the article explored the role of city branding in work in which injustices that arises from social inequalities were addressed with focus on immigrants. It shed light on the role of place branding with regard to migration-related diversity governance. The article inspected the cosmopolitan urbanism aspirations that inspired the local integration policies and practices in Europe and inquired about urban identity-formation strategies to influence the integration of policies and practices in cities. Therefore, place branding strategies represent a challenging and innovating way to study the migration and diversity strategies. However, it was argued that a more critical view of the city’s vision of itself was instrumental for studying the soft governance of migration and diversity in the age of integration paradigm.

This research aims to analyze the City Branding model “Pemalang pusere Jawa” in Pemalang Regency, which focuses on the strategy of the Government to develop a new brand of Pemalang. “Pemalang pusere Jawa” has shown an impact on increasing tourism in Pemalang, Central Java, Indonesia. The Government supports the success of the City Branding program, and the people involved in the program, stakeholders, and culture, to boost tourism, which will have an impact on the economic sector and increase tourism significantly. Data were analyzed using the Exploratory Data Analysis (EDA) approach in qualitative research that defines and explains distribution characteristics. The data were collected through interviews with six key informants who were selected using a purposive sampling technique. Document studies were also conducted to support data analysis. This research uses the NVivo 12 Plus application to analyze data consisting of Concept Maps, Group Analysis, and Cluster Analysis. There are three points found in this study, consisting of 1) Program; the program is based on Pemalang Regent Regulation Number 27/2017 Article 7 concerning Utilization and Implementation of the City Branding Logo. The branding “Pemalang pusere Jawa” was launched in 2016 and the Visit Pemalang application is used to assist tourists in exploring tourism in Pemalang or known as a tour guide application. A Visit Pemalang application makes users easier to find tourism sites in Pemalang Regency by displaying the distance from the users’ location to the destination. 2) Partnership; this program is supported by infrastructure stakeholders consisting of the Planalogy Team, the Architect Team, and the Economic Development Expert Team. Program implementation involves the Government and the Community. 3) Culture; various annual events are held as an effort to preserve culture in Pemalang such as “Festival Wong Gunung” and other annual events. Community involvement in the implementation of City Branding is one of the success factors of the program.

Este artigo busca compreender a produção de signifiados sobre sustentabilidade no contexto de produção da cidade olímpica. Para tanto, promove uma análise crítica do documentário Naturopolis, relacionando-o com alguns dos documentos ofiiais disponibilizados tanto pelo Comitê Olímpico Internacional quanto pelo Comitê Organizador dos Jogos Olímpicos. Busca-se uma leitura polivalente, não dominante, considerando o contexto mais amplo de produção da cidade-mercadoria pela cidade-empresa, por meio de técnicas de city branding. O artigo se concentra na linha narrativa da salvação da cidade em relação à sustentabilidade, por meio dos megaeventos ou, nos termos do documentário, de uma volta à natureza, evocando mudanças necessárias para a construção de um novo país, a partir de uma transformação que pode ser trazida por políticos, pelo milagre das Olimpíadas e pela população em geral.

Abu Dhabi, the capital of the United Arab Emirates, continues to change at a rapid pace in response to city branding efforts. Significant investments in the city’s urban infrastructure and its built environment are widespread, as Abu Dhabi attempts to compete on the world stage and lure in tourists, corporations, and investors alike. City planners have been busy updating the city’s urban spaces and streetscapes. They have been transforming it into a sleek and modern contemporary Arab city with a ‘high-end’ feel – which has been successful thus far. As a result, Abu Dhabi’s name has become synonymous with luxury, and the city’s overall quality, livability, and resilience have improved significantly. At the other end of the spectrum, the lower-income segments of the society appear to be missing from the urban planning effort. Some of the urban upgrading interventions might be unintentionally taking away some of the vibrant and diverse aspects of informal street life. This is especially true in some areas, where monotonous and sterile newer environments and streetscapes are replacing the older, informal environments, mostly inhabited by lower-income workers. This paper takes a closer look at some of these older spaces and streetscapes in Abu Dhabi. Through a case study, it attempts to shed some light on some of these vibrant areas, which could potentially vanish soon. It also attempts to highlight the energetic nature of these streetscapes and bring this to the attention of city planners. The paper argues that valuable lessons could be learned from these informal spaces and that these lessons could contribute positively to future planning efforts in the city.

According to O’Driscoll (2008), paradox characterises marketing in the ‘after modern’ epoch. This is certainly true of place marketing, which is often described as a paradox-rich domain (Dinnie, 2011). Drawing upon the results of a novel, culture-based research procedure, this paper describes the paradoxical outcomes of an urban branding exercise in Belfast, one of the world’s most infamous cities. Albeit dismissed by local worthies as a futile attempt to ‘put lipstick on a gorilla’, this paper argues that Belfast’s branding is not only far from futile but a perversely paradoxical form of marketing that’s so bad it’s good. [ABSTRACT FROM PUBLISHER]

Padang has widely known as the tourism destination in Indonesia. This city is the capital of West Sumatera Province which win three World Halal Tourism Award categories in 2016; World's Best Halal Culinary Destination, World's Best Halal Destination and Halal World's Best Tour Operator. This study aims to determine the effect of Padang’s city branding (Presence, Place, potential, Pulse, People, Pre-requisite) towards its city image (cognitive, affective, conative) and tourist visit decision. Moreover, city image is also placed to be intervening variable between city branding and tourist visit decision. Based on the tourist data collected by survey (200 samples), structural equation modeling using Smart PLS 3.0 and Sobel Test were employed to test the research model. The findings indicate that the relationship in purposed model are significant. For researchers this study provides a basis for further development of city banding of Padang. For government and destination marketing organization (DMO), understanding the key construct is crucial to increase visitors and better perceived city image.

Marka şehir, şehir pazarlaması gibi kavramsallaştırmalar yirminci yüzyılın son dönemlerinden itibaren birer fenomen haline gelmiştir. Bugün artık rekabet sadece şirketlerin ürettikleri ürünler ve markalar arasında değil, şehirler arasında da yaşanmaya başlamıştır. Bu süreç ise şehirlerinin birer marka olabilmesi adına altyapı çalışmalarından kültürel faaliyetlere uzanan geniş bir portföyde girişimlerde bulunmasını gerektirmektedir. Bu çalışmada şehir markalama süreci ele alınmakta; özellikle de şehir imajının, marka olma sürecinde oynadığı kritik rolün üzerinde durulmaktadır. Bir şehir markası oluşturabilmek aynı zamanda şehrin tüm cazibesini gözler önüne sererek iyi bir imaja sahip olması için gerekli çabayı sergilemektedir. Dolayısıyla şehir markalama için şehrin nasıl bir imaja sahip olmak istediğinin cevabının verilmesi gerekmektedir. Bu çalışmada tarihi mirası, doğal güzellikleri ve coğrafi konumu bakımından çeşitli imkânlara sahip olan Aksaray’ın Aksaray Üniversitesi’nde okuyan yabancı uyruklu öğrencilerin gözünde sahip olduğu imaj ölçülmeye çalışılmıştır. Bu amaçla Aksaray Üniversitesi’ndeki 842 yabancı uyruklu öğrenciden 260’ının görüşlerini öğrenmek için anket uygulamasından yararlanılmıştır. Bu anketlerden 244 tanesi geçerli sayılmıştır. Çalışmanın sonucunda Aksaray şehrine ve halkına yönelik imaj bileşenlerinin genel itibariyle olumsuz yönde olduğu, Aksaray’ın belirli bir imaja sahip olmadığı ve sahip olduğu önemli özellikleri hedef pazarına anlatmada eksikliklerinin olduğu sonucuna ulaşılmıştır.

The Variety of Culture is the current city branding concept for Semarang City. It depicts the various cultures and ethnicities that live together in Semarang. However, this city branding is considered insufficient to meet the tourism target. This research aims to develop a new branding for Semarang as a Cinematic City. This concept is derived from the success of several cities which famous as shooting locations, for example Oxford in England, Seoul in South Korea, and New Zealand as the filming sites of The Lord of the Rings. The main aim of this research is to map out the potential locations for Semarang’s new branding as a Cinematic City. This research is conducted for three popular movies: Gie, Ayat-Ayat Cinta and Soekarno which those movies used Semarang City as the major filming sites. The result found there are three separated areas in Semarang that can be built as the main points of the city branding. Specifically located in the Old Town District there are Srigunting Park, State Financial Building, Cockfighting site, Berok Bridge, Blenduk Church, Jakarta Lloyd Building, and Berok River. In total, there are nine locations that can be developed as a tourism hub which served as a brand attributes of the effort to construct a Semarang as a Cinematic City. In conclusion, some areas have the potential to be developed into the object of city branding Semarang those are Kota Lama District, Imam Bardjo Auditorium University of Diponegoro and Lawang Sewu Building.

In recent decades, many metropolitan cities have invested in large-scale infrastructure projects to position themselves strategically as competitors in the global economy. Most of these projects visibly transform places by introducing iconic images to reflect the city's global status. One crucial question surrounding these physical changes is how citizens, and particularly communities in the vicinity of the projects, might perceive the transformed place based on their daily practices and individual experiences. Therefore, this article aims to explain the possible conflicts between project promoters and people in the adjacent areas in relation to the creation of place within a large-scale project development through the concept of place-making. The case study is an urban redevelopment project under the branding of Tangerang LIVE 2020, in the Jabodetabek Metropolitan Area in Indonesia. The project is a government's response to globalisation challenges through the creation of a sustainable city. Qualitative in-depth interviews and observations show that the use of large-scale projects as tools for the city's branding strategy have largely contended with people's daily spatial practices, especially because of the failure to provide information to the affected group of people. [ABSTRACT FROM AUTHOR]

There have been two types of scholarly discussion on city branding. On the one hand, city branding has been conceptualised as a differentiation strategy of entrepreneurial cities involved in interspatial competition. On the other hand, researchers have recently emphasised the need to pay attention to increasingly pervasive and transformative forms of city branding, including branding as an urban policy and a form of planning. Drawing on a case study carried out in Helsinki, Finland, this article connects these two approaches by analysing Helsinki's recent city branding endeavour in the context of the qualitative transformation of the entrepreneurial city. The article shows how city branding highlights and constitutes the city as an entrepreneurial platform and enabler bound up by the extended entrepreneurialisation of society. [ABSTRACT FROM AUTHOR]

In todays globalizing world, competition is not only among products, services or companies, but also between countries and cities. From this point of view, it is important that cities that want to gain advantage against to their competitors, should put forward their own features that play an important role in being a brand and to go to benefit from these features. Geographical indications (GI) are marks indicating the origin of a product that shows a product identified with a locality, area, region or country of origin with a distinctive characteristic feature, reputation or other qualities. As this study investigates the role of food products protected under geographical indications on city branding. The main theme of the article, and measuring hypotheses developed from the literature in order to measure consumer perception a questionnaire survey was conducted and analyzed via SPSS 22.0 package program and the validity of hypotheses is tested. As a result, food products under GI protection makes many advantages by their own nature and encourages trade. Also they play an important role in city branding. [ABSTRACT FROM AUTHOR]

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Buildings and the environment are indistinguishably linked. The buildings become part of the physical environment, stirring the city image, living conditions, social wellbeing and economic profile. Iconic buildings are good examples for this mutual relationship. Their distinctiveness plays a key role in configuring their surroundings. And their impact ripples could extend to cover the whole city as related to the typology of buildings themselves. This paper proposes a conceptual framework to highlight the impacts of iconic buildings on their surrounding environment. The developed framework is used to investigate the impacts of Bibliotheca Alexandrina on both its surroundings and on all the city of Alexandria as well. [ABSTRACT FROM AUTHOR]