201. Online Media Audience Awareness and Response to Political Cyberbullying and its Implication to Development in Nigeria.
- Author
-
E., IKPEGBU, E. A., OKPAKO, S., CHIEMEKE, and O., OMOROGIUWA
- Subjects
POLITICAL communication ,CYBERBULLYING ,POLITICAL campaigns ,LIKERT scale - Abstract
Tensions are usually high during political campaign periods in Nigeria as politicians seek to influence the electorates to their favour. In the process, they express sentiments that sometimes threaten or disparage their opponents. Online media platforms have been one of the most adopted means for politicians, leading to political cyberbullying. This study focused on online media audience awareness and response to political cyberbullying and its implication to development in Nigeria. The study had two objectives on the awareness level and response to the issue. The researchers anchored the study on the Selective Processes Theory, and approached it through qualitative survey research design. There were 224 respondents drawn from online media users in Nigeria. A Google designed form was administered through emails and WhatsApp platforms. The study adopted the four-point Likert scale format with 2.5 as the criterion for decision. The researchers found out that online media audience is averagely aware (3.26 AWMS) of political cyberbullying in Nigeria. Secondly, the respondents have a high negative perception (3.56 AWMS) about political cyberbullying, which is good for development. It was therefore concluded that with the knowledge and perception, politicians may not benefit from political cyberbullying in the future. The study recommends that mainstream media should increase anti-political cyberbullying campaign through its online media platforms. [ABSTRACT FROM AUTHOR]
- Published
- 2024