740 results on '"Lamb JR"'
Search Results
252. Not-For-Profit Pricing: Theory & Application
253. Identification of Socially Compatible Environmental Cues for the Retailing Mix: A Preliminary Study
254. On Advancing Women Within Marketing Management: The Importance of Mentoring
255. Strategic Planning: The Customer Concept and Corporate Survival
256. Deregulation: An Independent Telephone Company in a Survival Transition
257. The Marketing of Aiesec, A Non-Profit, Service Organization
258. An Analysis of Response by Buyers to a Proposed Information System for Contact between Buyers and Sellers of Timber
259. Lifestyle Profile of Frequent Patrons of Beauty Salons: A Focus on Working Women
260. Strategic Barriers to Internationalization of Public Enterprises
261. Extending Marketing Technology into a New Frontier-Diffusing Municipal Technology
262. The Influence of Area Characteristics on Intermarket Patronage
263. Industrial Sales Meeting Subject Content: A Comparison of Subject Importance
264. Organizational Psychographics: Implications for Industrial Marketing
265. Direct Marketing: The Basis for Increased Emphasis in the Marketing Curriculum
266. Reaching for the Soul of the Consumer
267. Fashion: A Path to Symbolic Communication (The Textile Experience)
268. An Application of the Consumer Behavior Model to the Career Selection Process
269. The Proper Role of Marketing in the Development of an African Country
270. A United Way for the Arts: A New Marketing/Funding Approach or Just a Unique Situation?
271. The Written Case/Project Alternative Approach in Marketing Management
272. The Application of Marketing Concepts to Fund Raising for the Independent College (Synopsis of Paper)
273. Learner Specified Course Design: A Conjoint Based Methodology
274. Heavy Gasoline Consumers and Their Preferences for Alternative Public Policies Designed to Promote Gasoline Conservation
275. A Comparative Study of the Perceptions of Managers Regarding Government Intervention in Marketing Operations
276. Communication and Information: Their Relationship to Marketing Decision Support Systems
277. Marketing Strategies of Solar Energy Firms: Some Policy Implications
278. Perception of Women in the Sales Force: The Other Side of the Buyer-Seller Dyad
279. The Impact of Marketing Educational Vouchers
280. The Wheel of Retailing Keeps Spinning: The Supermarket Continues with a New Approach
281. Carry-Over Effects in Professional Advertising and their Implications for Public Policy
282. Intergrating the Concept of Marketing: The Environment-Organization Marketing Interface
283. Why we Don’t Understand the Arts Consumer
284. The Personal Computer as a Research Tool in Consumer Behavior Classes
285. Executive Attitudes Towards Planning in Selected Industries
286. Nationalism and its Impact on Marketing: The Case of Quebec
287. Public Policy Options on Energy Conservation - Canadian Attitudes 1980–1982
288. Locational Correlates of the Sales Performance of Convenience Food Stores
289. Attitudes Concerning the Purchase of Domestic vs. Imported Products: The Jamaican Experience
290. Tracking Dysfunctions in Supermarket Ordering and Receiving Systems: A System’s Approach
291. Measuring Dependence in Marketing Channels: A Non-Perceptual Approach
292. Should Doctoral Programs Produce Teachers?
293. The Spatial Location of Banking Facilities in Central Business Districts of Nine Major Cities of the United States
294. The Failure of American Automobile Manufacturers to Successfully Compete with Foreign Automobile Manufacturers in Projecting their Nameplates as Status Symbols - An Analysis Based on Socio-Economic Variables
295. Marketing Concept and Marketing Mix Strategy with Special Reference to Small Scale Industries in the State of Andhra Pradesh, India
296. Implementing a Quadratic Programming Approach to the Product Line Pricing Problem
297. An Investigation of Agency Structure and Broker Attitudes in the North Carolina Real Estate Industry
298. The Electronic Retreat into Wholesaling
299. Marketing Channels for Indian Arts and Crafts: An Empirical Investigation
300. How Does a Threat in the Initial Cover Letter Affect Mail Survey Response?
Catalog
Books, media, physical & digital resources
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.