Norway rat pups, 15 days of age and older, huddle preferentially with members of their own species. This normal filial response can be reassigned, however, by altering the olfactory characteristics of the mother. The present series of experiments was designed to isolate those aspects of maternal stimulation that establish the rial huddling preferences of rat pups. Results of two-choice huddling tests indicated that daily, 4-hr exposures to a perfumed foster dam induced fiial preferences for odors associated with maternal care. Similar effects were also achieved with equal amounts of “mere exposure” (familiarization) to odors. Different kinds of odor-experience pairings were evaluated with a within-subject regime of alternating, daily exposures. It was found that preferences induced by maternal contact are stronger than those resulting from familiarization. We rejected the hypothesis that the nursing relationship is a necessary or contributory factor in the establishment of the rat’s filial attraction; preferences for odors associated with a nonlactating foster mother were as strong as those derived from maternal contact that included nutritive nursing. Contact interactions with an inanimate, warm, scented tube induced preferences as strong as those induced by maternal care. It was concluded that thermotactile stimulation during mother-young interactions induces olfactory preferences in the weanling rat. The normal natal environment of the newborn rat (Rattus norvegicus) consists of the huddle of littermates and the mother. For several weeks after birth, the pups reside in the maternal nest, where they receive periodic bouts of nutritive contact and stimulation from the dam (Ader & Grota, 1970; Leon, Croskerry, & Smith, 1978). It is from this natal environment that the rat pup emerges just a few weeks postpartum as an independent but highly gregarious creature. The rat’s affiliative bonds can be seen in the strength and specificity of its social contact or huddling behavior, which persists as a major activity throughout life. Beginning at about 2 weeks of age, the rat pup normally displays a robust preference for huddling with species members (conspecifics) over other acceptable huddling stimuli (Alberts & Brunjes, 1978). The conspecific preference is based on species odors (Alberts, 1978b; Alberts & Brunjes, 1978). Younger pups also huddle vigorously, but they are dominated by thermal stimuli and appear relatively indifferent to olfactory cues. Olfactorily guided filial huddling emerges by Day 15 (Alberts & Brunjes, 1978). Throughout this paper, the term “filial huddling” will be used to denote contact behavior that is