1. Communication strategies in the B2C segment (on the example of LLC Air Gates of the Northern Capital)
- Subjects
communication tools ,communication strategy ,airport ac-tivities ,авиаÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑеÑа ,aviation ,планиÑование ,оÑенка ÑÑÑекÑивноÑÑи ,аÑÑопоÑÑÐ¾Ð²Ð°Ñ Ð´ÐµÑÑелÑноÑÑÑ ,performance assessment ,коммÑникаÑÐ¸Ð²Ð½Ð°Ñ ÑÑÑаÑÐµÐ³Ð¸Ñ ,planning ,B2C ,инÑÑÑÑменÑÑ ÐºÐ¾Ð¼Ð¼ÑникаÑии - Abstract
Рданной ÑабоÑе бÑли ÑаÑÑмоÑÑÐµÐ½Ñ Ð¾ÑновнÑе Ñели и задаÑи коммÑникаÑивнÑÑ ÑÑÑаÑегий и ÑпеÑиÑика Ð¸Ñ ÑеализаÑии в аÑÑопоÑÑовой ÑÑеÑе. Также бÑла пÑоанализиÑована коммÑникаÑÐ¸Ð²Ð½Ð°Ñ Ð´ÐµÑÑелÑноÑÑÑ ÐÐР«âÐоздÑÑнÑе ÐоÑоÑа СевеÑной СÑолиÑÑ» и ее конкÑÑенÑов. ÐпоÑледÑÑвии бÑла ÑазÑабоÑана коммÑникаÑÐ¸Ð²Ð½Ð°Ñ ÑÑÑаÑÐµÐ³Ð¸Ñ Ð¿Ð¾ ÑаÑпÑоÑÑÑÐ°Ð½ÐµÐ½Ð¸Ñ Ð¸Ð½ÑоÑмаÑии о ÑÑÑоиÑелÑÑÑве нового ÑеÑминала аÑÑопоÑÑа ÐÑлково в ÑÑеÑе B2C. РаÑÑÑиÑан бÑÐ´Ð¶ÐµÑ ÐºÐ¾Ð¼Ð¼ÑникаÑивной ÑÑÑаÑегии и ÑÑÑекÑивноÑÑÑ ÐµÐµ оÑганизаÑии., In this paper, the main goals and objectives of communication strategies and the specifics of their implementation in the airport sector were considered. The company's communication activities were also analyzed. "Air Gates of the Northern Capital" and its competitors. Subsequently, a communication strategy was developed to disseminate information about the construction of a new terminal at Pulkovo Airport in the field of B2C. The budget of the communication strategy and the effectiveness of its organization are calculated.
- Published
- 2021
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