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Reading habits can be described as continuous lifelong need for gaining new knowledge, and are perceived by individuals as both a necessity as well as a source of satisfaction. The main reason for the stance that reading is both, a necessity and a source of satisfaction can be found in the fact that reading enables enhancement of personal development, as well as the advancement of the society as a whole. As there is a trend of reading crisis established by certain authors and taking into account the fact that developments in the field of technology have an impact on the alterations on means of reading, the reading habits are the subject of this paper, from the perspective of the students themselves as well as to their frequencies of reading books, newspapers, magazines, and the innovations in the reading process (the use of electronic vs. printed formats). After presenting the results of the secondary research, the results of the empirical research will be presented, in particularly as to the descriptive and comparative statistics on the reading habits amongst university students in the Republic of Serbia. The research was conducted on a sample of 1,148 examinees during the months of May and June 2018. The results of the empirical research have shown relatively high percentage of students who like to read (over 60% of students read frequently), and that students prefer to opt for printed books, and digital forms of newspapers and magazines. The results of this paper have shown the lowest frequency of reading books amongst the students in the sphere of technical and technological sciences as well as in the field of arts. [ABSTRACT FROM AUTHOR]