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The article is devoted to the analysis of the specifics of the image of representatives of the Roma community in the fine art of Europe. The contribution of innovative Roma artists, such as Alfred Ullrich, Dan Turner, Delaine Le Bas, Oden Gyudy and others, who paved the way for self-presentation of the Roma people and formed a new image of their community. The role of modern Roma artists in the establishment of Roma identity and the use of new forms of art to convey complex realities of today's Roma communities has been studied. The article analyses the creative work of leading contemporary Roma artists. In particular, Damian Le Bas, Emilia Rigova, Den Turner, Selma Selman and others, who using the artistic tools, by combining the traditional Roma art with modern techniques, reflect the Roma mentality. The purpose of the article is actualisation of Roma images in the works of art of the late 20th - early 21st centuries. Research methodology. To understand and realise the purpose, the cultural and historical approaches were used, and to study the evolution of Roma artistic images the research methods were used, such as chronological method, art analysis, among others. The scientific novelty lies in the fact that transformation of the presentation of Roma people in the European art of the late 20th - early 21st centuries century was comprehensively investigated for the first time. The contribution of modern Roma artists to the formation of a new image of their community was analysed. The obtained conclusions assume that, based on a number of specific examples, it was established that Roma people at different times, as well as in the modern period, were and are the objects of the increased interest of artists due to peculiarities of their origin and migration within the territory of Europe, as well as the specifics of ethnogenesis, original material and spiritual culture, ethnic unity and stability. [ABSTRACT FROM AUTHOR]

The purpose of the work is to investigate the influence of modernism artistic currents, in particular cubism, in the work of the Ukrainian battle artist L. Perfetskyi, analysing the artistic manner and the relevance of the interpretation of historical events. The research methodology is based on the application of a set of methods: general theoretical - analysis, systematisation, generalisation of the researched sources; historical-retrospective - for studying the stages of artistic creativity and works of the artist; art critic - for the analysis of the general creative style and artistic manner of the artist. The scientific novelty of the work lies in the generalisation and systematisation of the creative heritage of L. Perfetskyi in the realm of battle painting, which vividly reflects the days of the armed struggle of Ukrainians for independence at the beginning of the 20th century; attention is also focused on the relationship between the direct participation of the artist himself in combat operations and his service in the ranks of the Army of the Ukrainian People's Republic with subsequent creative activity, which influenced the formation of the artist's original style in combination with the stylistics of cubism and other modernist searches. Conclusions. As a result of the conducted research, it was established that despite the partial loss of the artist's heritage, those works that have survived testify to the unparalleled talent and artistic originality of the artist, who was a witness of real events and masterfully embodied all that in artistic works. L. Perfetsky joined the cohort of Ukrainian combat artists and at a high artistic level managed to recreate some of the most difficult periods of Ukrainian history, which is supported by his personal view of these events as a direct participant. In addition, from an artistic point of view, the works of L. Perfetskyi are marked by artistic appeals and searches among the modernist European currents of cubism, which was constantly reflected in the increased expression and dynamics of the paintings. All this fills the content of his works with realism, capable of conveying the truth of what has been seen through many decades. [ABSTRACT FROM AUTHOR]

The purpose of the article is to investigate visual communicative practices in the context of the development of creative industries and to reveal the interdependence of their development. The research methodology involves the use of a set of methods: analytical, synthetic, cultural, semantic, which will allow a comprehensive consideration of the given problem and obtain substantiated research results. The scientific novelty consists in the systematic generalization of the formation of modern communication based on the predominant visual factor and to reveal the interdependence with the trends of increasing the development of the sphere of creative industries, as well as the discovery of a characteristic semantic field as a factor in the retransmission of sign-symbolic cultural codes and corresponding messages. Conclusions. The technological capabilities of the modern information environment and visual communicative practices provide wide opportunities for the application and creation of visual images and meanings, not only representing objective reality, but also providing communicative needs, forming a separate space of the informational and communicative cultural environment capable of transmitting ideas, meanings and values cultures with a predominance of the visual component. Communicative strategies of creative industries are mostly oriented on visual perception, have their own symbolic and semantic load, are a way of understanding current events and phenomena of socio-cultural life and serve as a means of spreading relevant creative narratives and ideas. [ABSTRACT FROM AUTHOR]

The purpose of the article is to consider the challenges and opportunities facing art education in the context of globalisation and cultural transformations of modern times. The research methodology is based on the application of an analytical, synthetic, and cultural method, which allow a comprehensive consideration of the given problem and formulating well-founded conclusions. The scientific novelty consists in the systematisation and generalisation of the main trends and problems of the development of art education, mediated by the processes of globalisation and cultural transformations of our time. Conclusions. Based on the study of trends in the development of art education in the conditions of globalisation, their compliance with the requirements of the modern information space, the prospects for the development of art education are outlined, which consist in the deepening of interdisciplinary connections, innovation, creativity, the practical application of information technologies, which allow combining theoretical (scientific) and creative components in the learning process. The article argues that art education must be adapted to the challenges of globalisation and cultural transformations in order to meet the demands of the modern world. [ABSTRACT FROM AUTHOR]

The purpose of the work is to find out the variability of the reflection of the ethno-cultural codes of the traditional Ukrainian costume in the couture creations of the world of high fashion. The research methodology is based on the application of a systemic approach, as well as a set of such scientific methods as analytical, comparative, cultural, art history, and semiotic, which makes it possible to comprehensively consider the given issue and formulate well-founded conclusions. Scientific novelty is characterised by a systematic generalisation of the problem of the interaction of ethnic components of culture (at the level of ethno-cultural codes and semantic series) with modern cultural and artistic visions in the dimension of the world of high fashion. It has been found that the specificity of the interaction of fashion and ethnic culture is manifested in the borrowing of folk symbols by fashion, but their embodiment is subject to the sign-symbolic code of modernity, this process actually takes place along the local-global line. Conclusions. Summarising, we note that fashion as a socio-cultural phenomenon is a formed semiosphere, which is a moving structure mediated both by the general cultural trends of its time, and by the ideals and values of society, its preferences. The art of high fashion Haute couture embodies author's samples-concepts, which are endowed with a number of meanings and connotations, relaying them in general. Fashion acts as an open system of cultural interpretations, citations, variability, forming a new semiotic space. The use of ethnic components and ethnocultural codes in high fashion works not only adds to them "depth of sound” and polystylism, but is also included in the artistic postmodern game and exchange of meanings, signs in the symbolic/imaginary/real system, forming new cultural texts. Ukrainian ethno-cultural codes in the practice of high fashion were repeatedly included in the creation of collections of world fashion trends, giving the samples original variability and color. At the same time, the world of high fashion actualises the levels of cultural perception of ethnicity, tradition, updating and expanding the artistic language of modern culture. [ABSTRACT FROM AUTHOR]

The purpose of the work is to investigate the phenomenon of visual communication, which is largely mediated by the emergence and development of mass culture, and in the conditions of the digital information, environment acquires the features of a universal cultural code. The research methodology is based on applying a systemic approach, an analytical method, cultural, semiotic, and axiological, which will allow a comprehensive consideration of the given problem and formulate well-founded conclusions. The scientific novelty is characterized by the fact that for the first time the problems of visual communication were investigated in terms of mass culture, which, thanks to the same visuality, is transformed in the conditions of the emergence and development of information digital technologies, which have become a system-forming factor for the cultural phenomena of the digital environment, which acquires the features of a complete socio-cultural space capable of producing values and meanings, to organize everyday society, thereby fulfilling the function of mass culture. Conclusions. Visual communication mediated by the digital environment and technologies is not only a full-fledged component of cultural practices, and processes of information exchange, but also a producer of meanings, values, and values embedded in the architecture of visual images. Today, the Internet environment is not only a modern powerful channel of communication but also a complete socio-cultural space that produces new cultural practices, saturating them with new meanings and meanings. Visual content formed on the Internet, thanks to the application of the game principle as a communicative strategy, and being saturated every time with other creative ideas for the reproduction of socially significant information for the participants of the communicative process, becomes a separate segment of cultural reality that produces new meanings and meanings. Visuality as a sign of a mass culture in the space of communication acquires new meanings, forming the universality of visual language, which, however, can be filled with values and meanings of a specific culture. Modern socio-cultural practices, mediated by the Internet network, have most contributed to the formation of separate Internet culture, and especially to the formation of its new digital forms, which are the result of both individual and collective creativity. This marked a new era in the development of the Internet in general, as well as in the development of the principles of communication, which was primarily caused by the emergence of social networks, blogs, which provided an opportunity to express one's own opinion, creativity, and their distribution among the familiar and unfamiliar public. Accordingly, in the development of modern socio-cultural practices, we observe a direct dependence on informational and technological progress. [ABSTRACT FROM AUTHOR]

The purpose of the Article to identify global features of human development in the day, the Anthropocene, which is characterized by the total impact of man on nature and the world as a whole, and which, in turn, highlights the issue of cultural and value relations, giving points of intersection of human culture and environment, ecosemiotics) that transform the world. The research methodology is based on the application of a systematic approach, analytical method, synthetic, culturological, and axiological, which will allow a comprehensive consideration of these issues and formulate sound conclusions. The scientific novelty is characterized by the fact that for the first time the issue of globality of human development in the Anthropocene from the standpoint of cultural and value dimension, which is part of the systems of natural and social environment, transformed and created by man. This makes it possible to understand the place and role of culture as a global factor in the formation and transformation of values that determine the main directions of the development of human civilization. Conclusions. The study found that the study of the global nature of human development in the Anthropocene, which, going beyond the purely geological and ecological framework of its understanding, raises several human development issues that need to be addressed through an integrated approach, affecting social, cultural, economic, political and other aspects of human existence. The deepening contradictions and problems that have arisen as a result of various human activities and are determined by the impact of mankind on the environment, require the search for new strategies to resolve these contradictions, reconsider the scientific concepts of anthropocentrism, humanism, values, and worldviews. Culture is of great importance as a civilizational phenomenon formed as a result of human activity and which can serve as a factor in solving the problems of the negative consequences of human activity. World analysts argue that it is inevitable to reconsider and rethink the prospects of human existence in a globalized world, which, unfortunately, is moving towards instability and conflict, due to the exacerbation of a number of factors, both economic and political, which can lead to existential risks and even disasters. Therefore, not only the issues of prompt response/intervention in resolving such situations but also taking measures at a more fundamental, value level become relevant on the agenda. [ABSTRACT FROM AUTHOR]

The purpose of the work is to investigate the formation of information culture as a defining characteristic of modern communicative practices and socio-cultural existence of man in the digital environment. The research methodology consists in the application of analytical, semiotic, systemic, culturological methods in the study of information as a fundamental factor in the formation of information culture and in general the digital environment of the information society. Information is a subsystem capable of transforming all spheres of society, while forming the needs and skills in obtaining, processing and transmitting information. Oversaturation and rapid circulation of information encourages the introduction of the concept of information culture, which can become a cognitive filter in the selection of information. The scientific novelty of the work is to expand information on the impact of information on the deepening of socio-cultural competencies, the level of socialization and education of the individual due to the information factor, as well as the ability to resist the negative effects of information on society in various forms. Information culture should become the core of the modern digital environment not only as an indicator of literacy and competence, but also as a general worldview vector that can influence the explanation of reality, commenting on current events, promoting important norms and values. Conclusions. In recent decades, information culture has become increasingly relevant as a phenomenon generated by the information society, mediated by Internet communication and modern communication practices in general. The development of modern digital information space generates a huge amount of information that is transmitted from person to person, but, at the same time, grows into a social phenomenon that shapes the thinking, behavior and actions of communities. The information culture of society becomes tangential and affects various spheres of life, which can no longer be understood and defined outside the information context, while serving as an effective factor in human perception of the surrounding reality, the world at large. Information culture is directly related to the social nature of the individual, due to the relevant values and worldviews. Modern information culture is inextricably linked with technological progress and means of communication, which are the determining factors of social development that can influence the way of social life and worldview. Thus, the formation of information culture of society becomes an important and continuous process, mediated by the influence of information of human existence. [ABSTRACT FROM AUTHOR]

The aim of the work is to investigate memeticity as a defining characteristic of modern communicative practices unfolding in the digital environment of the Internet. The research methodology consists in the application of analytical, semiotic, discursive, culturological methods in the study of memetics and memes as fundamental polymodal and interdiscursive objects of digital culture, acting as means of communication capable of forming social narratives and discourses through the prism of social semiotics. her identity. The scientific novelty of the work is that for the first time modern communicative practices of the digital environment are analyzed in terms of prevalence in their structure of memeticity and memetic communication; Memes, in turn, are considered not only as units of cultural information and entertainment content, but also as digital polysemes that have the ability to serve as a universal means of communication, explanation of reality, commenting on current events, promoting important norms and values. Conclusions. Over the last decade, memes have become a complex phenomenon of Internet communication and modern communication practices in general, which are characterized by memetics as an integral attribute. From the point of view of the development of modern digital information space, memes are understood as cultural information that is transmitted from person to person, but, at the same time, grows into a social phenomenon that shapes the thinking, behavior and actions of communities. Memes combine forms of intertextuality with elements of popular culture, emphasizing the dynamics of the real and virtual world and becoming an online discourse tool that gives users a sense of commitment to creating and participating in it and even influencing others. Given the discursive potential, polysemy, realized in memes, it is possible to understand the ability of these artifacts of digital culture to form new meanings and values, evaluative judgments. Memetics is a part of public communication that defines memes as texts created, disseminated and collectively transformed by various participants in participatory digital culture, enhancing socio-cultural integration in society, allowing co-thinkers to co-opt into a single symbolic space built on new precedents or precedents. [ABSTRACT FROM AUTHOR]

The purpose of the article is to study the representation of the concept of heroics and heroic in modern culture in the conditions of the prevailing information environment and, at the same time, to update the appeal to ethnocultural values. The methodology of the research is to apply analytical, semiotic and culturological methods in the study of the axiological component in contemporary socio-cultural processes and, in particular, its influence on the ways and level of representation of the heroic in modern culture in the conditions of the information environment and modern communications. The scientific novelty of the work is that for the first time the concept of heroics of modern culture is considered in close interconnectedness with ethnocultural values under conditions of the influence of information environment. Conclusions. The study found that in recent years, the axiosphere of society has undergone certain metamorphoses, due to the marked increase in the importance of patriotism, democracy, national consciousness, and identity. In a situation of sociocultural and value anomy, activation of protective and regulatory functions of ethnocultural values, which is expressed in the corresponding human reactions, including in the process of communicative activity, which has particularly clear manifestations in the space of Internet communication, is often activated. In today's information space, it finds expression in finding new heroes and actualizing the concept of heroics and heroic as a representation of society's need for understanding socio-cultural realities, satisfying cultural and spiritual needs, and ensuring ways to harmonize being. [ABSTRACT FROM AUTHOR]