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The relevance of the study of planning the activities of a territorial community (TC) in conditions of digitalisation includes the use of modern technologies and digital tools to improve the efficiency and quality of administrative service delivery, as well as as well as for the development and optimisation of various areas of local life. Planning the activities of a of the territorial community includes: e-governance and e-services, the use of interactive maps for monitoring and interaction with citizens, providing access to digital learning resources for the local population, and the introduction of Internet of Things (IoT) technologies for monitoring and managing urban infrastructure. The purpose of the article - to conceptualise the issue of planning the activities of a territorial community in the context of the use of modern digital technologies to optimise management processes, improving the quality of life of citizens and ensuring sustainable development of territories. Analysis of territorial community planning in the context of digitalisation may include application of various philosophical methods to understand the basic concepts, goals and ethical aspects of this process - analysis and synthesis, generalisation, cross-cultural method for to understand the development of planning through conflict resolution and adaptation to change; hermeneutic method for interpreting the texts of planning documents, identifying hidden meanings; historiographical analysis to take into account the historical context in solving modern problems of territorial community planning. Research results. The essence of planning the activities of a territorial community in the context of digitalisation is considered. The foreign experience of planning the activities of a territorial community in the context of digitalisation. The directions for improving the planning of territorial community activities in the context of digitalisation are revealed. The author concludes that the current stage of digitalisation contributes to introduction of electronic management systems to optimise the work of local authorities authorities, the introduction of Internet of Things (IoT) technologies for monitoring and management of urban infrastructure, and the development of energy-efficient and environmentally friendly solutions for cities. Planning in the digital environment should be flexible and take into account the constant development of technology and the needs of the local community. It is also important to ensure an open and and transparent decision-making process, taking into account the opinions and needs of the community. [ABSTRACT FROM AUTHOR]

The relevance of the research topic is that digital marketing 4.0 is a new type of marketing that has not been developed in the management and economic literature. Digital marketing 4.0 is developing in the era of new digital technologies, refers to a marketing method that uses the Internet, computer communication technologies and digital interactive media to achieve marketing goals. Digital marketing 4.0 uses advanced computer networking technology to seek the development of new markets and find new customers in the most efficient and cost-effective way. The term "digital marketing" first appeared in the 1990s, and since 2000, it has become more sophisticated and considered an effective way to create deeper and more interactive relationships with customers. The development of digital marketing continues to grow. The book "Marketing Revolution 4.0: From Traditional to Digital" emphasizes that digital marketing is another evolution of marketing in which demand management is the core of marketing. The purpose of the article is to analyze the theoretical and practical aspects of the formation and development of digital marketing in the era of marketing 3.0 and 4.0. Digital marketing 4.0 is the practice of promoting products and services through digital communication channels for timely, relevant, individual and cost-effective communication with consumers. Digital marketing includes many Internet marketing (network marketing) techniques and practices. Research result: It has been studied the evolution of the digital marketing concept from 1.0 to 4.0. The process of managing digital marketing as a complex social and communication system is revealed. The mechanism of digital marketing implementation is explained. The directions and strategies of digital marketing are analyzed. The typology of digital marketing is revealed. The future development of digital marketing is shown. Further research should be aimed at assessing the possibility and adaptation of digital marketing 4.0 developments for use in the digital economy and further development of domestic marketing in the digital age. [ABSTRACT FROM AUTHOR]