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The purpose of the work is to investigate the development of mass entertainment culture in the paradigm of its visualization and the spread of screen forms. The methodological basis of the research was made up of the following methods: systemic, cultural, semantic, analytical, which fully allowed to consider the defined perspective of the research issues and obtain substantiated results and conclusions. The scientific novelty of the research is revealed in the consideration of spectacular culture as a subsystem of mass culture, which is formed by its semantics and the identification of trends in its visualization in further development, in particular, screen forms mediated by digital information technologies. Conclusions. Mass spectacles in the paradigm of visualization and screen forms are an integral part of modern culture. They not only reflect technological progress, but also influence the way we perceive and interact with the world. At the turn of the 20th and 21st centuries, it became obvious that audiovisual communication had significantly supplanted other types, and screen forms of creativity gradually changed traditional arts and began to serve as new means of their distribution. In the conditions of the information society, mass culture becomes a priority form of living cultural phenomena. Spectacle culture in the conditions of visualization and digital technologies is a powerful force that shapes our ideas about the world, influences social processes and determines new directions for the development of the entertainment industry, it constantly evolves, responding to technological innovations and changes in society. Spectacularity is one of the important constituent technologies of creating a modern cultural product, one of the properties of expressiveness, which is achieved through the synthesis of various artistic means. It should also be noted that modern challenges related to ethics, privacy and ecology require us to take a deliberate approach to the consumption and creation of content that becomes part of the entertainment culture. [ABSTRACT FROM AUTHOR]