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The article is devoted to the study of a literary text from the position of presentational discourse theory, axiological linguistics, conceptology. The means of symbolization of memories in the text of the postmodern novel by T. Morrison “Beloved” as an artistic form of remembering culture, objectification of individual and collective memory of the historical trauma of slavery in the United States are considered. The article analyzes the semiotic types of presentemes of events involved in the appearance of symbolic images with stable semantics and in expression of the text value dominants (LOVE, MEMORY, OBLIVION, LIFE, DEATH, FREEDOM). Signs of the events are revealed (including sound, gustatory, tactile, kinesthetic, artifact, colour and others) described as “triggers” of memories of individual experience, and the keys to restoring the past of the characters. Special attention is paid to signs-locatives -designations of spaces of connection of traumatic images-triggers of memories. The cognitive mechanisms of object connections (metonymic, adjacent, associative), connected by memory, as well as metaphorical stylization of significant experience and relationships are considered. The author distinguishes involuntary memories of characters as acts of the past revival and arbitrary ones in the form of stories as acts of its comprehension, preservation and integration into collective, supra-individual memory. Attention is also paid to the ethical imperatives of attitude to the past (prescriptions of memory, forgiveness, oblivion).

The goal of the study is to describe lingua-semiotic and emotive aspects of updating the signs and symbols of the British monarchical power of Anglo-Saxon and Anglo-Norman periods of British history as presentational elements of creolized texts in the signage to country pubs (taverns and pubs), marking and presenting the so-called Bacchic (alcohol-addicting) English-speaking utilitarian space discourse. We investigate the emotive attitude (often carnival) to the monarchy, explicated in signs of pubs as elements of utilitarian discourse in the form of signs of various properties and qualities (of emotion-laden iconic signs, symbols, emblems and verbal nomination). Marked are the anthropomorphic, coloromorphic, floromorphic, fitomorphic, faunamorphic, insectomorphic, military, sacred and purely monarchical semiotic constructs-presentems, actualizing emotional reaction of society to manifestations of monarchical power in the designated historic period of British ethnic group. The study used lingua-semiotic approach to the study of actual material using concepts presented as the smallest units of information exposure, representing complex lingua-semiotic (sign) clusters consisting of cognitive mastery of subject concepts and images of the world and transferred to another entity into the communication with the data subject with a view to impact on it. To highlight the emotive component within the semiotics of nominations and the creolized image of the signage two methods were used, such as introspection (to analyze the intentions of the pub’s owner and to obtain logical supposition on senses born within the creolized text) together with logic-semantic analysis of nominations (to obtain institutionary meanings). The research was carried out within the scientific research trend “Lingua-cultural and Lingua-semiotic Needs” developed at the Educational Center “Professional Foreign Language Communication” of Volgograd State Agrarian University.