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This study aimed to examine the applicability of the technological determinism theory to media schools as social institutions pressured to adapt to the growing adoption of artificial intelligence (AI) technologies. The study investigated students’ acceptance of AI in Egyptian media schools and compared its integration into curricula between public and private universities. Methodology: A longitudinal research design employing a survey instrument was used. The survey was administered in two rounds: •Round 1: Conducted in 2022, with 589 students participating. •Round 2: Conducted in 2024, with 179 students from the same sample population participating. Results: The study yielded the following key findings: • Statistically significant differences exist in the integration of AI into the curricula of public and private universities, favoring the latter. This trend showed a slight increase in the second round of the survey. • Variables associated with students’ acceptance of AI instruction include perceived usefulness, perceived easiness, and intention to use AI in both their current coursework and future professional careers. Conclusions: The study confirmed the acceptance of AI among Egyptian media students, and that Egyptian universities are introducing changes to incorporate AI into their curricula. This was found to be statistically significant in favor of private universities compared to public ones in Egypt. [ABSTRACT FROM AUTHOR]

The study sought to reveal the perceptions and attitudes of journalists, technicians, and leaders of the Middle East News Agency (MENA), toward the reality and prospective of employing Artificial Intelligence (AI) techniques, the survey used two tools for collecting data; the first is questionnaire, a quantitative tool used with 18 journalists and technicians, and a qualitative tool, which is the semi-structure interview with 5 of MENA leaders. In building its assumptions, questions, and interpretation of its results the study used the Interactive Technology Acceptance Model (ITAM).The study found no statistically significant relationship between usefulness perceived and easiness perceived in one hand, and the usage of AI techniques by MENA. The study supported the hypothesis of ITAM about the importance of the role of organization in facilitating the adoption of new technologies, by providing an encouraging environment. The study reasserted the important hypothesis of the ITAM, especially the importance of the institutional role in accepting new technology. ITAM enabled us to anticipate a positive future for the employment of AI techniques at MENA and the absence of obstacles in front of it if the agency overcomes economic and institutional challenges. The study did not identify any concerns for editors about their future career. The only fear that journalists supported was about ethical issues such as property rights and privacy violations because of the application of AI. [ABSTRACT FROM AUTHOR]