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In this paper, the authors aim to outline a selection of theories within the field of Islamic marketing. However, it should be noted that this list is not exhaustive nor does it offer comprehensive descriptions of all attempts made towards establishing a theory of Islamic marketing. The primary objective of this paper is not to explore such detailed aspects. Instead, this commentary serves as a call to action, urging researchers to investigate Islamic marketing in a manner conducive to the development of a more refined theoretical framework. It underscores the fact that the subject of Islamic marketing remains significantly under-researched, highlighting the need for scholarly attention and inquiry in this area. [ABSTRACT FROM AUTHOR]