1. Using conceptual tool for intuitive interaction to design intuitive website for SME in India : A case study
- Author
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Mohan, Gowrishankar, Blackler, Alethea L., Popovic, Vesna, Popovic, Vesna, Blackler, Alethea L., Luh, Ding-Bang, Nimkulrat, Nithikul, Kraal, Ben J., and Nagai, Yukari
- Subjects
080609 Information Systems Management ,Design ,SMEs ,Ecommerce ,080612 Interorganisational Information Systems and Web Services ,080704 Information Retrieval and Web Search ,080707 Organisation of Information and Knowledge Resources ,Tools ,080602 Computer-Human Interaction ,080703 Human Information Behaviour ,Website ,Intuitive Interaction ,Methods ,080608 Information Systems Development Methodologies ,080610 Information Systems Organisation ,080611 Information Systems Theory ,Information Technology ,080708 Records and Information Management (excl. Business Records and Information Management) ,Information Systems - Abstract
Statistical reports of SMEs Internet usage from various countries indicate a steady growth. However, deeper investigation of SME’s e-commerce adoption and usage reveals that a number of SMEs fail to realize the full potential of e-commerce. Factors such as lack of tools and models in Information Systems and Information Technology for SMEs, and lack of technical expertise and specialized knowledge within and outside the SME have the most effect. This study aims to address the two important factors in two steps. First, introduce the conceptual tool for intuitive interaction. Second, explain the implementation process of the conceptual tool with the help of a case study. The subject chosen for the case study is a real estate SME from India. The design and development process of the website for the real estate SME was captured in this case study and the duration of the study was four months. Results indicated specific benefits for web designers and SME business owners. Results also indicated that the conceptual tool is easy to use without the need for technical expertise and specialized knowledge.
- Published
- 2015