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The Honomichl 50, a listing of the top 50 market research firms of 1991, is presented. The leading market research firms, based on 1990 revenues, include Nielsen (Northbrook, IL), $1.1 billion; IMS International Inc (New York, NY), $430 million; and The Arbitron Co (New York, NY), $187 million. Each listing contains a profile of the firm that includes revenues, activities, and markets.

Wine sales in the UK have fallen for the first time in over a decade, according to figures from analysts ACNielsen. The figures - out today (25 May) - show [...]

DEERFIELD, Ill. -- Wal-green Co. has agreed to use sales information and analysis from ACNielsen to help in product purchasing and category management, according to a statement from ACNielsen. The [...]

Advertising expenditure in Singapore grew 29 per cent during the first nine months of this year to top S$1 billion ($625 million), according to the latest ACNielsen AdEx figures. The [...]

New Food and Drug Administration-approved indications, as well as new delivery forms, have led to a revitalized analgesics category, according to recent ACNielsen numbers. Indeed, after posting sluggish 1 percent [...]

Sales of frozen and fresh turkey meat have dropped sharply since the outbreak of H5N1 avian flu at Bernard Matthews' Suffolk plant, according to market research company ACNielsen. The slump, [...]

Nielsen, Arbitron set new TV market rankings Nielsen and Arbitron have the new rankings for their respective television markets in place (the effective date is January 1987), and in both [...]

For the first time in the history of cable television, Nielsen primetime ratings for basic cable are falling, which could signal that an era of easy growth is over. Cable [...]

Due largely to gains by CBS and Fox, and the lack of a blockbuster hit from PBS like last year's Civil War, the four-network share of viewing for the first [...]

A new study conducted by ACNielsen reports that more than two-thirds of global consumers consider private label products to be a "good alternative" to other brands and an "extremely good […]

The race between Arbitron and Nielsen Outdoor (a recently formed unit of VNTJ, parent of Mediaweek) to provide radio and TV-style ratings for the outdoor industry is intensifying. After conducting [...]

NIELSEN RATINGS June 2-8 Week 37 abc MONDAY 2.7/5 8:00 8:30 75. Stanley Cup Finals 9:00 Game 4--New Jersey 9:30 Devils vs. Anaheim 10:00 Mighty Ducks 2.7/5 10:30 TUESDAY 5.2/9 [...]

More than 10 million African-Americans are online, according to Nielsen/Netratings and 32% of the African-American online community now uses broadband at home. The African-American Internet audience in the U.S. has [...]

NIELSEN SYNDICATION RATINGS For week ended Feb. 03 Stations/ Rank Program % coverage AA% GAA % 1 Wheel of Fortune 254/99 10.3 -- 2 Jeopardy 241/99 8.0 -- 3 Friends [...]

In the just completed July sweeps, Twentieth Television's The Simpsons finished first among all new syndicated strips. For July 6Aug. 2, The Simpsons averaged a 6.1 rating/12 share in Nielsen [...]

USA led the ad-supported basic cable networks in third quarter 1994 with a 2.3 prime time rating, televised by the network as the widest margin of any basic network since [...]

NATPE International, at the closing of its 1992 program conference, elected Pat Patton as incoming chairman. Patton, program director of KMBC-TV Kansas City, will be responsible for the 1993 conference [...]

Week four of the summer season ended May 15 with NBC setting a new record for consecutive weekly ratings wins by capturing its 47th straight weekly prime time crown, NBC [...]