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Sport coaches play a crucial role in contributing to individual and team performance. Unlike the scientific study of athlete development, scant attention has been paid to the intricacies of coach development across the full spectrum of coaching levels. In the current research the defining stage development characteristics of A, B and C license soccer (hereafter referred to as football) coaches in Australia and Malaysia, were interviewed about their development journey, especially dating back to their first involvement in football through to the present.