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In the globalized world the educational system should train students to cooperate and communicate with people of various nationalities, races, religions, however keeping their national identity and nativeness. In other words, students should be trained for life in multicultural context. Various communication practices with foreigners show that even profound knowledge of foreign language can't exclude misunderstanding and the conflicts with language speakers. Successful contacts with representatives of various cultures are impossible without knowing culture specifics and practical skills in cross-cultural communication. To implement productive intercultural communication, based on the account of its linguistic and psychological characteristics, future specialists should have intercultural communicative competence. The problem of formation and development of future specialists’ intercultural communicative competence in the sphere of communicative behavior of representatives of collectivist and individualist cultures serves as the keynote of the research. The article contains information on national specifics of etiquette in business communication in the English-speaking countries and in Kazakhstan. The etiquette is the most important component of communication culture, its organizing beginning. Etiquette norms in traditional society penetrate practically all everyday life of an individual, defining his behavior. Authors marked out the basic principles of the traditional Kazakh etiquette which are the contents of the adopted behavior standards. From various etiquette norms the authors of the article described etiquette of greetings and etiquette of business communication. According to the researchers, when forming the multicultural personality in the conditions of modernization of public consciousness in Kazakhstan complex studying of various parts of national etiquette, identifying its traditional specific features is an important scientific task.

Analysis of traditional Kazakh culture shows that tolerance is organically inherent in Kazakh culture with ethical principle, and is its most important feature. Kazakh worldview is focused on the preservation of world harmony as a way of existence with the approval of the other person in the world context. Ethical principles of Kazakh nation imbued high universal ideas of kindness and mercy. The compassion and humanity as the highest manifestation of tolerance are core values of the cultural background of Kazakh nation.

In the given article we have reviewed problems and prospective which are currently real in human resource management in the field of higher education in Kazakhstan. One such problem is the necessity to design and implement a new model of HRM in Universities with new criteria for selection, development and evaluation of teaching staff in accordance with modern requirements.