We report theoretical and experimental work which demonstrates how the viscoelastic dispersion of shear waves may be exploited in studies of the rheological properties of systems such as 'critical-gels' - systems at the gel point. At the gel point a material undergoing gelation changes, from one in which only short range connectivity is present, to one in which structural self-similarity is sample-spanning. Experiments are described in which marked changes in high-frequency shear-wave dispersion are recorded during the viscoelastic-liquid to viscoelastic solid transition about the gel point. The results accord with theoretical treatments of the sol-gel transition, based on a modified form of the Gross-Marvin network model. We report how this modified model has been used to investigate the interdependence of the high- and low-frequency features of the evolving relaxation time spectra associated with the growth of discrete, mechanically self-similar nodal networks. An analysis of the growth of the networks reveals a scale-invariant characteristic of the underlying gel microstructure and an associated fractal dimension, d f , in the range 1 < d f < 1.8, the maximum value of which corresponds to that reported in computer simulations of cluster-cluster' aggregation processes. The limitations of conventional rheometry in identifying the inner cut-off' length scale of such a fractal characteristic are discussed. Shear wave dispersion measurements are also reported for aqueous dispersions of a synthetic clay colloid which, like the simulated viscoelastic networks, combines the characteristics of high-shear elasticity and low-wave attenuation with a maximum fractal dimension of 1.8.