Descriptor: "American Media Inc. -- Marketing" - Searchworks@Jio Institute Digital Library Search Results

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2 results on '"American Media Inc. -- Marketing"'

1. REDESIGNED 'STAR' REFINES ITS STAR FOCUS: TABLOID TELLS BIG-BUDGET ADVERTISERS IT'S A KINDER, GENTLER ENVIRONMENT IN WHICH TO SPEND THEIR AD DOLLARS

Author: Kerwin, Ann Marie
Subjects: Newspapers -- Marketing, Newspaper publishing -- Marketing, Company marketing practices, American Media Inc. -- Marketing
Abstract: The Star is reborn. Six months after President-CEO David Pecker stepped in to lead parent company American Media, the sister publication to the National Enquirer is ready for its close-up. […]
Published: 1999

2. Owner of tabloids finds grand plan for papers elusive; David Pecker seeks business of mainstream advertisers, end to circulation losses; the new National Enquirer. (American Media Inc.)

Author: Rose, Matthew
Subjects: American Media Inc. -- Marketing, National Enquirer (Periodical) -- Management, Tabloid newspapers -- Marketing, Newspaper publishing -- Marketing, Newspaper advertising -- Economic aspects, Marketing industry -- Economic aspects, Business, Business, general
Published: 2001

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