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Copyright of Álabe is the property of Alabe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

En el contexto francés multicultural, debido a las migraciones, los medios de comunicación construyen y deconstruyen las identidades según los intereses en juego y la figura del negro casi siempre ha estado asociado a estereotipos negativos. Sin embargo, en los últimos tiempos observamos la imagen del negro vendiendo bienes de consumo, lo cual no deja de levantar suspicacias o sospechas entre los africanos que contemplan atónitos este cambio de actitud. En este artículo analizamos, a través de la investigación etnográfica, el relato de estos africanos y analizamos el papel de la publicidad y los clichés que aún se mantienen.

Copyright of Lex Humana is the property of Lex Humana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Memoria em Rede is the property of Revista Memoria em Rede and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

El presente estudio explora la evaluación de los consumidores de los anuncios comprables de marcas de moda en la aplicación móvil de Facebook. Para esta cumplir con este objetivo, se prueba un modelo conceptual que propone relaciones que pueden influir en las intenciones de los consumidores a comprar a través anuncios comprables. Específicamente este estudio examina las relaciones entre la personalización de los anuncios comprables, la preocupación por la privacidad, la percepción de utilidad y la intención de comprar a través de este nuevo formato de anuncio en redes sociales móviles. Se aplicó un cuestionario a usuarios redes sociales móviles, logrando una muestra de 486 encuestados para su análisis mediante el enfoque de modelado de ecuaciones estructurales. Los resultados muestran que la personalización de los anuncios tiene un efecto sobre la preocupación por la privacidad, la percepción de utilidad y la intención de compra. No se encontró una relación estadísticamente significativa en la relación de la preocupación por la privacidad con la utilidad percibida y la intención de compra.

Este artigo é parte de uma pesquisa maior sobre o trabalho sexual de homens em Mato Grosso do Sul. Aqui problematizamos os tensionamentos entre os anunciantes e as “palavras proibidas” em um Jornal do Estado, bem como analisamos os anúncios que são publicados pelo mesmo. Em um primeiro momento, apresentamos as palavras proibidas com o propósito de compreender a polivalência dos tensionamentos e interditos nas práticas discursivas selecionadas e controladas pelo Jornal. Em um segundo momento, analisaremos nove anúncios que passaram pelo crivo do Jornal, publicados entre 2017-2019, a partir de uma leitura interseccional.

Copyright of CPMark: Caderno Profissional de Marketing is the property of Caderno Professional de Marketing Unimep - CPMark and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Outras Fronteiras is the property of Universidade Federal de Mato Grosso, Outras Fronteiras and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Mediterranean Journal of Communication / Revista Mediterránea de Comunicación is the property of Revista Mediterranea de Comunicacion / Mediterranean Journal of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Introduction: The aetiological ignorance of the 1918 flu, added to the high mortality that it caused, led to the appearance of a multitude of drugs and health products to tackle it. Objective: To analyze the advertisements that were published in the Spanish press during the influenza epidemic of 1918. Methodology: A selection of advertisements containing the concept 'influenza' was made in the newspapers of the digital newspaper library of the National Library of Spain, between January 1, 1918 and December 31, 1920. Results: There was an increase in the frequency of publication of advertisements, which were characterized by the description of the product to be offered and its validity against the epidemic of flu. Conclusions: It is observed the great advertising coverage that newspapers gave to the influenza epidemic of 1918 and the large number of advertisements that emerged to cure the disease, which produced a huge impact on spanish society. [ABSTRACT FROM AUTHOR]

Copyright of Área Abierta is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

El presente estudio explora la evaluación de los consumidores de los anuncios comprables de marcas de moda en la aplicación móvil de Facebook. Para esta cumplir con este objetivo, se prueba un modelo conceptual que propone relaciones que pueden influir en las intenciones de los consumidores a comprar a través anuncios comprables. Específicamente este estudio examina las relaciones entre la personalización de los anuncios comprables, la preocupación por la privacidad, la percepción de utilidad y la intención de comprar a través de este nuevo formato de anuncio en redes sociales móviles. Se aplicó un cuestionario a usuarios redes sociales móviles, logrando una muestra de 486 encuestados para su análisis mediante el enfoque de modelado de ecuaciones estructurales. Los resultados muestran que la personalización de los anuncios tiene un efecto sobre la preocupación por la privacidad, la percepción de utilidad y la intención de compra. No se encontró una relación estadísticamente significativa en la relación de la preocupación por la privacidad con la utilidad percibida y la intención de compra.

La publicidad comercial de los años sesenta encontró con la irrupción de la televisión en nuestro país, el mejor medio para la promoción de marcas a través del uso síncrono entre la imagen animada y un tema musical cantado, el jingle. Partiendo de esta premisa, a través de una metodología de análisis audiovisual, el principal objetivo de este artículo es demostrar cómo el uso de ambos elementos visuales y sonoros fueron determinantes para que el público objetivo recordará con facilidad el producto que estaba siendo promocionado en televisión.

Este artículo analiza los anuncios insertos en la prensa de Bilbao entre 1856 y 1900. Tiene en cuenta las actividades que motivaban su publicación y los mensajes que transmitían, para trazar una visión general de los orígenes de la publicidad en el País Vasco. Distingue dos etapas, antes y después de la última guerra carlista. En la primera, la publicidad se dirige básicamente hacia una burguesía acomodada, con frecuencia proponiendo grandes inversiones. Después de 1876, cuando se produce el boom industrial, el número de anuncios aumenta rápidamente y se dirigen hacia las clases medias, si bien ocasionalmente sus receptores son la aristocracia urbana y los sectores humildes. Algunas actividades, particularmente las que ofertaban productos médicos, recurrieron a un lenguaje específicamente publicitario. Artikulu honek Bilboko prentsan 1856. eta 1900. urteen artean argitaratu ziren iragarkiak aztertzen ditu. Horien argitalpenaren xede ziren jarduerak eta ematen zituzten mezuak kontuan izaten ditu publizitateak Euskal Herrian izan zuen sorburuaren ikuspegi orokor bat azaltzeko. Bi etapa bereizten ditu, bat azken karlistaldiaren aurrekoa eta bestea ondorengoa. Lehen etapan, publizitatea batez ere burgesia aberatsari zuzenduta dago, askotan inbertsio handiak proposatuz. 1876. urtearen ondoren, industriaren boom delakoa gertatu zenean, iragarki kopurua oso bizkor handitu zen eta erdi-mailako klaseak zituen xede, baina noizean behin hartzaileak hiri-aristokrazia eta sektore umilak ziren. Jarduera jakin batzuk, bereziki produktu medikoak eskaintzen zituztenak, hizkuntza espezifikoki publizitarioa erabiltzen hasi ziren. This article analyses the advertisements which appeared in the Bilbao press between 1856 and 1900. The activities leading to their publication and the messages transmitted are taken into consideration in order to trace a general overview of the origins of advertising in the Basque Country. Two periods are differentiated – before and after the Last Carlist War. In the first period, advertising was basically aimed at the wealthy bourgeoisie; large investments were often suggested. After 1876, when the industrial boom took place, the number of advertisements rapidly increased; they were aimed at the middle class, although, occasionally, urban aristocracy and low-class sectors were the recipients. Some economic activities, especially those selling medical products, used a specific advertising jargon.

This article discusses the different meanings of the slave selling moment and the various conflicts and tensions that surround it. We use advertisements for the slave's sales in Brazilian newspapers in the second half of the 19th century to support the analysis, seeking information to help us understand the motivations of these transactions. The different advertisements allow us to perceive this moment of tension as an escape valve for everyday conflicts, which resulted not only from the master's will but also from the slave agency. Throughout the article, we seek to explore how these transactions should be thought of as a possibility of change within the order, triggered by masters as well as by the enslaved themselves, constituting more complex situations than simple commercial relations. [ABSTRACT FROM AUTHOR]

Neste trabalho analisamos como anúncios de escolas particulares de Fortaleza utilizam como argumento diversas metáforas primárias e/ou conceituais associadas aos alunos que são aprovados em exames de vestibular; e de como as qualidades conferidas aos alunos por via dessas metáforas são transferidas metonimicamente para as próprias instituições de ensino que produzem esses anúncios. O resultado do estudo indica a utilização da metáfora e da metonímia como responsável pelas impressões ideologicamente positivas que os anúncios conferem às escolas, além da criação de um modelo cognitivo em que o papel da educação encontra-se perigosamente restrito.

This article presents the results of an analysis of the typefaces used to identify São Paulo typographic workshops in advertisements published in periodicals printed during the first 3 decades of the 20th century. An answer to the following question was sought: the foundry types used to compose advertisements for a certain letterpress printing shop published in periodicals produced by other printing shops belonged to the repertoire of the company being announced, or to that of the companies that printed the periodicals? The methodological procedures involved the selection of the 20 periodicals, 49 advertisements and an analysis of movable types through overlap comparative testing. Evidence that the companies responsible for printing the periodicals were the owners of the typefaces used to announce their competitors was found. [ABSTRACT FROM AUTHOR]

Este artigo analisa as representações do feminino em um conjunto de anúncios veiculados na revista Careta na década de 1920. A revista Careta foi um dos mais importantes veículos de comunicação disponíveis ao público de grandes centros urbanos como a cidade do Rio de Janeiro, então capital federal, e circulou de 1908 a 1960. Os anúncios estudados nesse trabalho reúnem um material capaz de refletir certos modelos de enquadramento e representação do feminino naquele período, que destacavam alguns e silenciavam outros tantos modos de existência e tipos de mulher na sociedade urbana brasileira. Enquanto os anúncios vendiam uma compreensão coletiva de tipos idealizados, havia uma afluência de outras mulheres, com diferentes perfis, desejos, funções, trabalhos e reivindicações, que se amalgamavam naquela sociedade. Eram seletivos e elegiam uma representação dentro do leque de possibilidades experimentadas pelas mulheres em suas relações concretas de vida. Destaca-se o fato de que, nos anúncios, por mais diversos que fossem, os tipos de mulheres escolhidas para serem representadas estavam em congruência com a moda e as novidades da época, exibindo penteados, roupas, maquiagens e acessórios específicos que se revelavam na figura da melindrosa.

This article describes the Brazilian civil–military dictatorship's anti-inflation advertising campaigns in 1973 and 1977. It shows how Finance Ministers Antônio Delfim Netto and Mário Henrique Simonsen used advertising as a substitute for economic policy. It argues that they turned to advertising to divert attention from their own policy failures by blaming urban women, small shopkeepers and consumers for the growing inflation problem. This article details the background of the campaigns and examines the advertisements, especially their use of normative gender ideologies. By reference to newspapers and political speeches, it also documents the social and political reaction to the campaigns. [ABSTRACT FROM AUTHOR]

This study aims to analyze medical advertisements in Florianopolis newspapers during the period of the turn of the century XIX to the XX, between the final decades of the Empire and the first thirty years of the Republican Regime in Brazil. Understand the changes that have taken place in the country's situation and how this has influenced medicine and its representation in newspapers in the capital of Santa Catarina. The search for legitimacy excluding popular knowledge, usually referring to medicinal plants and cures, gave way to a position of hygienist and regulatory power that began to interfere politically and socially in society and the building of their imagens. [ABSTRACT FROM AUTHOR]

Copyright of Revista del CESLA is the property of University of Warsaw and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista EntreLínguas is the property of Revista EntreLinguas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This research focus is on the representation of the elderly in primetime television advertising on the island of Puerto Rico. The study includes all commercials issued over two weeks, 280 hours, on four TV channels. We found that only sixty-six advertisements consisted of images of people over 55+ as a talent within 524 commercials (and of these sixty-six ads only six were exclusive of elders). We use quantitative and qualitative methodology. The Nielsen Company and some television producers provided data. The analysis was made with two templates constructed to collect the data. Through these data, we were able to scrutinize the references of the context in which the elderly was represented and the stereotypes in those television advertising in Puerto Rico. The sub representation of elder women in TV commercials was patent. [ABSTRACT FROM AUTHOR]

The magic lantern, the device in which we can find the origins of the current audio-visual culture, was also the cradle of media advertising. During the last decades of the 19th Century, in an attempt to face the growing advertising saturation that was already visible in the dairy press and on the walls of big cities, the advertisers, projectionists and a large group of inventors, began to turn to the magic lantern as a means for exhibiting all kind of advertisements. In doing so, they wanted to add a spectacular element to advertising which would ultimately succeed in attracting the attention of consumers, that were immersed in the transit from an agricultural and industrial society to an economy based on consumption. This article chronologi-cally reviews the different sources in which it is possible to find information about the subject. Through newspapers articles, patents’ records and bibliographic references, a timeline is laid down to observe the evolution of the use of magic lanterns for advertising purposes and their promoters’ stated intention to link that messages to the leisure and entertainment realms, characteristics that are still evident in current 21th Century advertising.

The objective of this study was to indicate the existence of slaves who knew how to read and write, based on the mapping of nineteenth-century periodicals in circulation in the city of Rio de Janeiro in the period between 1830 and 1888. It also sought to analyze the meanings of the insertion of slaves in the universe of the written word, signaling the importance of understanding the different knowledge and experiences of the enslaved subjects. The study seeks to make visible the different possibilities around the knowledge of slaves, subjects in transit, holders of cultures, knowledge, and rich and varied experiences. The paper argues that education was a form of resistance and that learning to read and write indicated ways of achieving freedom.

Copyright of Revista Ciência & Saúde Coletiva is the property of Associacao Brasileira de Pos-Graduacao em Saude Coletiva and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The purpose of this research is, in the first instance, to identify which are the ad formats allowed by the social platform Facebook to generate interaction with audiences; subsequently, evaluate the knowledge and skills that students in their final semesters have in the careers of Advertising, Social Communication and Graphic Design in Bogotá, to develop such message ad formats on Facebook. Finally, thanks to the results obtained, show opportunities that allow content creators to acquire communication skills for social platforms. To fulfill this objective, a research exercise was developed as an exploratory diagnosis, under a qualitative and quantitative data collection methodology, where the participants had to propose a series of content on Facebook for a real brand. Among the results, the need to delve into topics such as knowledge of formats and identification of tools for the construction of multimedia messages on Facebook was evidenced, which allows content creators to improve their message transmission capabilities on the social platform study. This research seeks to contribute to the field of technological innovation from an academic perspective, where it is necessary to provide future content creators with tools that allow them to be competitive professionals in the advertising-digital area. [ABSTRACT FROM AUTHOR]

The research aims to provide accurate scientific perceptions on the nature of the role played by the declaration as a means of globalization implement its entitlements and transmit information to the public. The researcher adopted the survey methodology to study the subject of globalization in the international TV advertising through MBC1 channel. It is concluded that the channel, through broadcasting advertisements that promote foreign goods and commodities, has contributed to the consolidation of ways and lifestyles by showing foreign products consumed by foreigners to achieve the desire of the Arab public to reincarnate in foreign life. [ABSTRACT FROM AUTHOR]

Copyright of Revista de Lengua para Fines Específicos is the property of Revista de Lengua para Fines Especificos and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In the process of infant feeding throughout history, one of the options has been the support by wet nurses, in both household and institutional level. This social figure has been reflected in press and can be studied in terms of its representation. We set as our goal to acquire a social vision through the analysis of a corpus of documents from the newspaper ABC of Madrid between 1903 and 1920. The method used has been the search of the term wet nurse through the review and content analysis of the ABC, in news, advertisements and other references in the period indicated. 999 documents have been recovered and analyzed, 41% corresponding to wet nurses offers and demands, 24% to advertisements and products related to food and/or food supplements. The remaining records correspond to economic measures, legislative rules, references to wet nurses of royalty or social references. Qualitative content analysis clarifies the social vision of wet nurses in society at that time. The study concludes that wet nurses are presented as a normalized social figure and as such is reflected in the press, which will also reflect the negative view of these women influenced by the hygienist current.

The existence of official journals allows States to provide information on legislative and administrative activity. Different studies have used these bulletins to analyze the sociosanitary information of a particular historical moment. Our objective wass to assess the evolution of the references regarding foundlings and their relationship with wet nurses in the Journal “Gazeta de Madrid”, and to stablish their categorization according to the issues that have been covered. We perform the review and content analysis of 130 references published between 1751 and 1926 who met the established inclusion criteria. After reading, transcription, compilation and categorization of gathered information, a process of information’s synthesis is performed. The study allows us to assess the social importance of wet nurses as a standard element in society, also highlighting a negative characterization of this figure, due to the progressive decrement of its offer. The wet nurses will perform as a labour standard figure in the 19th century, appearing as such in the press and also in the legislation which regulates aspects of productive work. Wet nurse becomes, together with children, the society’s weakest link, leading to a discrimination result of the patriarchal conception of society and the fact of being a woman.

The present article features the analysis of the textual trajectory and the entextualizations of two ads concerning slave trade issued in 1854 - i.e., in the 19th century - in the Correio Paulistano newspaper. It also features the analysis of five ads posted in this century (21st) on the Mercado Livre website. One of my main goals was to highlight the indexical orders precipitated in those entextualizations. To achieve such goals, I took bases on the notion of 'textual trajectory' as it is employed by Blommaert (2010) and Fabrício (2013, 2014); on Bauman and Briggs' (1990) concept of 'entextualization', and on the notion of 'indexical order' as Silverstein (2009) has presented it. By tracking both the ads' textual trajectory and the entextualizations of discourse, it was possible to notice these indexical orders deeply related to black people's lives: dehumanization, objectification, abjection, inferiority, devaluation, and precarization. [ABSTRACT FROM AUTHOR]

Copyright of Questiones Publicitarias is the property of Universitat Autonoma de Barcelona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The present study explores the evaluation of consumers of shoppable ads for fashion brands in the Facebook mobile application. To fulfil this objective, a conceptual model is proposed with the relationships that can influence the intentions of consumers to buy through shoppable ads. Specifically, this study examines the relationships between the personalization of shoppable ads, the privacy concern, the perceived usefulness and the purchase intention through this new ad format on mobile social media. A questionnaire was applied to users of mobile social media in Chile, obtaining a sample of 486 respondents for their analysis through the structural equation modeling approach. The results show that the personalization of the ads has an effect on the privacy concern, the perception of utility and the intention to purchase. No statistically significant relationship was found in the relationship of privacy concern with perceived usefulness and purchase intention. [ABSTRACT FROM AUTHOR]

The objective of this paper is to analyze the representation of health services in Mexican television, considering that television plays an important role in the production and reproduction of the social meanings of health. A descriptive study analyzed the contents of 672 hours of continuous television (media flows) broadcast in Mexico in 2011, examining advertising, television shows and newscasts. The analysis of all these messages shows that the representation of private care services predominates. When public care services are mentioned, the communication is mainly regarding the Seguro Popular de Salud [Popular Health Insurance, for those with low incomes], while the social security model of care is underrepresented. We therefore conclude that television favors the two first models of health care. This kind of representation could hold potential consequences for health subjectivities.

Sin resumen

O objetivo neste artigo é mostrar, com base no mapeamento de anúncios de periódicos oitocentistas em circulação na cidade do Rio de Janeiro no período compreendido entre 1830 e 1888 que existiam escravos que sabiam ler e escrever. Procura-se também analisar os significados da inserção de escravos no universo da palavra escrita, sinalizando para a importância de se compreender os diferentes saberes e experiências dos sujeitos escravizados. Dando visibilidade às diferentes possibilidades em torno do aspecto cognitivo e sociológico dos escravos, sujeitos em trânsito, detentores de culturas, conhecimentos e vivências ricas e variadas, defende-se que a educação foi uma forma de resistência e que o aprendizado da leitura e da escrita indicou aos escravos caminhos para a conquista da liberdade.

En nuestro mundo, la publicidad tiene una influencia indudable: determina los productos que elegimos y nuestras opciones de consumo, incluso cuando se trata de alimentación ya que, en buena medida, comemos aquello con lo que los anunciantes nos bombardean. Por ello, las características de la información suministrada a través de la publicidad van a ser cruciales. Los mensajes de la publicidad cobran gran importancia durante la época de Navidad: las compras se triplican y las reuniones familiares van a marcar un periodo en el que los productos alimenticios adquieren, junto con los regalos, el mayor protagonismo. Por ello, muchos de los anunciantes, tanto del sector alimentario como de otros sectores, tratan de introducir en sus spots diversos recursos y estereotipos navideños para que, a través del camino de la emoción, los consumidores se decanten por una u otra marca. Este trabajo tiene como objetivo determinar qué patrones, si es que los hubiera, utilizan los anunciantes de productos alimenticios en la campaña navideña. Con este propósito hemos realizado un análisis de contenido de 127 anuncios emitidos en Telecinco la semana previa a Navidad. Los resultados, que han sido obtenidos de la codificación de esas emisiones, concluyen que realmente existe una serie de patrones similares utilizados en las campañas navideñas. Entre los elementos más utilizados puede destacarse el uso del árbol de Navidad o la reunión en torno a una mesa, siendo desigual la utilización que de ellos hace la publicidad de productos estacionales y no estacionales.

This article is the result of a dialogue between two distinct and coextensive fields: the Education and the discussion about gender, especially with regard to masculinities. The objective of this study is to understand how the magazine Careta, printed national circulation, updated the reproduction of gender stereotypes in male education during the 1947-1945 period. It is a qualitative research, supported theoretically in Cultural History, of the documentary type, which uses as a primary source the magazine Careta. The results pointed to 466 issues published between 1937 and 1945 and 4,325 advertisements that can be read within the interpretive key of masculinity. From these, five were selected to be studied due to the fact they were the most repeated and prominent ones in the issues. The analysis found that this magazine - with a wide distribution, popular and playful - reproduced gender stereotypes, encouraging men to manifest masculine behaviorsproperly, as well as expressing the masculine fear of senility and impotence. [ABSTRACT FROM AUTHOR]

Copyright of Secuencia: Revista de Historia y Ciencias Sociales is the property of Instituto de Investigaciones - Dr. Jose M. Luis Mora and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The aim of this project is to analyse and measure advertising in Brazil, as well as the companies that form it. The research is based on the Latin American Ranking of Advertising, which weighs awards and festivals both agencies and advertisements. During this work, the best fifty Brazilian agencies of this ranking are studied, analysing their position and trend for the years 2014, 2015 and 2016. These years have a total sample of 113, 114 and 71 advertising agencies respectively. [ABSTRACT FROM AUTHOR]

Copyright of Fonseca: Journal of Communication is the property of Revista Fonseca Journal of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)