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The article reports on the statements of Vincent Swift, the Asia-Pacific chairman of the Association of Executive Search Consultants, on some Australian companies' practice of promoting executives to positions for which they are not qualified. Swift says that Australian companies' participation in China's surging economy has led multinationals to recruit unqualified executives.

The article addresses the issue of Australian companies' alleged conflict with the press. According to the author, businesses sometimes act like politicians when it comes to dealing with the mass media. The author states that most companies try to bury the truth about their businesses by hiring spin doctors or parrying questions issued by the press.