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Byline: Andy Morton Heineken has taken the decision not to renew its contract as the main brewer for JD Wetherspoon as rival Anheuser-Busch InBev prepares to move its brands into [...]

Byline: Daniel Woolfson AB InBev has bought online beer subscription service BeerBods, bringing it under its Beer Hawk retail and distribution brand. It has also snapped up a number of [...]

The Overwatch League reported a deal with AB InBev (ABI), naming the beverage company the league's official beer partner. According to a media release, effective immediately, ABI's Bud Light brand [...]

AB InBev is overhauling its content strategy for Budweiser with the launch of its first branded YouTube channel to strengthen its association with football. The channel, created by Outside Line, [...]

The Football Association (FA) is looking to use a new sponsorship deal with Budweiser to promote the FA Cup globally, taking on internationally popular competitions such as the Premier League [...]

Byline: NATALIE ZMUDA Pepsico and Anheuser-Busch InBev's landmark media deal, which applied their joint procurement agreement to media buying, hasn't exactly been a success. But they're not calling it quits. [...]

Bass ale, once Britain's best-selling beer, is reportedly on the selling block. Owner AB INBEV would not comment. Bass is currently brewed under contract by Wolverhampton, UK-based MARSTON'S, at its [...]

Well the convention in San Fran was a good one. Pretty darn good attendance for a non-trade show year ... the fear and concern were evident throughout the place. So [...]

CHICAGO -- Anheuser-Busch has declined InBev's $46.3-billion acquisition bid this week, calling the offer 'financially inadequate.'August Busch IV, president and CEO, stated in a letter sent to Carlos Brito, InBev's [...]

According to the Financial Times, Belgium-based InBev, the world's largest brewer, is preparing a $46 billion takeover bid for Anheuser-Busch, the No. 1 U.S. brewer. The report said an offer [...]

The Together Agency has been appointed to the below-the-line business of InBev's Artois range of beers. It won the account after a competitive pitch against undisclosed agencies. It is working […]

InBev has shifted its pounds 25m global Beck's ad account into Lowe Worldwide, following a month-long pitch process. Lowe already handles InBev's Stella Artois ads. The decision brings to an [...]

InBev has added The Kitchen London to its sales promotion roster The agency will develop a multi-brand campaign intended to boost the company's position in the take-home [...]

Starcom Group has been put on alert by drinks giant InBev, which is gearing up for a review of its #20m media planning and buying account. The agency has worked […]

InBev has appointed Engine's below-the-line agency Woo to work on the Beck's direct marketing account. The appointment follows a four-way pitch against Marketing Store, Biggart Donald and the Big Kick. [...]

InBev USA has named TracyLocke promotional agency of record for beer brands Stella Artois, Beck's, Bass, Brahma and Rolling Rock, after a review. Wilton, CT-based TracyLocke will handle on- and [...]

Antony Savvas computer.weekly@rbi.co.uk Global brewer InBev has awarded BT Global Services a £122m, seven-year contract to manage its worldwide communications infrastructure. The brewer of Stella Artois, Beck's, Leffe, Hoegaarden and […]

* CAMPAIGN: Tecate Tu Musica...Tu Pasion * AGENCY: EastWest Creative * CLIENT: InBev USA/Tecate Refreshing a brand's image can be tricky, but for Tecate, music became the passion that moved [...]

Futurebrand has developed a visual brand identity and packaging for Brahma, InBev's Brazilian brand, which the company intends to turn into a global beer. Copyright: Centaur Communications Ltd. and […]

Stella Artois manufacturer Inbev has handed the estimated $40m (#22m) task of turning its Latin American beer Brahma into a global brand to US advertising agency McGarry Bowen.The independent New […]

NEW YORK -- Independent mcgarrybowen has won creative duties on InBev's Brahma beer, a Brazilian brand that the client plans to market globally, the client confirmed on Thursday. The win [...]

Grupo Modelo is in AB InBev's sights, analysts say. As InBev's beer sales fall, the company will be seeking for another fat target for their cost-cutting machetes. Andrew Holland, an [...]

The market was intoxicated by the heady prospect of a global brewing mega-deal this week, sending drinks shares rocketing. Heineken's announcement on Monday that it had firmly rebuffed an advance [...]

In a unique agreement, Anheuser-Busch InBev and PepsiCo announced they will jointly purchase goods and services in the United States for their U.S. operations, such as information technology hardware, office [...]

Belgian brewer InBev SA made an unsolicited bid for Anheuser-Busch Cos. on June 11, offering $46 billion for the maker of Budweiser. InBev, which makes the higher-brow Beck's and Stella [...]

InBev is considering making a $46bn (23.2bn [pounds sterling]) bid for rival brewer Anheuser-Busch. The Belgian brewer, which makes Stella Artois, is arranging finance for a potential deal, according to [...]

Anheuser-Busch will 'have no choice' but to accept a bid from InBev if the rumours of a $65 per share offer are true, said City analysts. Rob Mann, analyst at [...]

[ILLUSTRATION OMITTED] InBev is looking to raise the off-trade profile of its Beck's Vier brand with an on-pack promotion aimed at impulse shoppers through independent retailers. The brewer will be [...]

This summer's Artois Championships is to be the last, as InBev and the Lawn Tennis Association (LTA) end their 30-year relationship. The split is said to have come following a [...]

ANHEUSER-BUSCH struck a deal with Belgium-based INBEV to be the exclusive U.S. importer for STELLA ARTOIS, BECK'S, BASS PALE ALE, HOEGAARDEN and LEFFE, effective Feb. 1. The agreement leaves InBev [...]

InBev's Stella Artois (Leuven, Belgium and Norwalk, CT, USA) is once again the exclusive beer sponsor of the Sundance Film Festival in Park City, Utah, USA, and is offering a [...]

Anheuser-Busch announced last month that it has purchased the Rolling Rock brands from InBev USA for US$82 million. According to A-B, the acquisition of the 67-year-old brand will expand its [...]