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Your search keyword '"Augusto Monteiro, Thel"' showing total 17 results
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3. SATISFAÇÃO E LEALDADE DOS CLIENTES NO SETOR AUTOMOTIVO: CONTRIBUIÇÕES DO NET PROMOTER SCORE (NPS) COMO FERRAMENTA ESTRATÉGICA DE PUBLICIDADE.

Author

Loddi, Niagara, Augusto Monteiro, Thel, de Campos Filho, Celso Pedroso, and Aparecido Alves, Nelson

Subjects
CUSTOMER satisfaction, AUTOMOBILE industry, CONSUMERS, SATISFACTION, REPUTATION, CUSTOMER loyalty
Abstract

Copyright of Revista FACE is the property of Universidad de Pamplona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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4. Editorial

Author

Augusto Monteiro, Thel

Published
2018

6. Comportamento do consumidor de jogos eletrônicos: um estudo bibliométrico

Author

Alves de Castro, Célio, Lopes Costa, Barbara Regina, de Araujo Medeiro, Richard, Augusto Monteiro, Thel, Alves de Castro, Célio, Lopes Costa, Barbara Regina, de Araujo Medeiro, Richard, and Augusto Monteiro, Thel

Abstract

O presente estudo analisa bibliometricamente os últimos doze anos de pesquisas realizadas sobre o tema ‘comportamento do consumidor gamer’ listados nas plataformas Scopus e Periódicos Capes. Em um segundo momento o estudo destaca as abordagens metodológicas usadas e ainda sintetiza a produção selecionada, classificando e destacando sete principais temas estudados para a referida área do conhecimento e segmento da indústria: a) fatores que influenciam as relações de consumo, b) comunicação e comportamento do consumidor gamer, c) interação gamer e game, d) interação empresa e gamers, e) busca de informações para o processo decisório, f) perfil e preferências dos gamers e por fim, g) sugestão de agenda para pesquisas futuras. Por fim, cada artigo analisado e alocado em um desses temas, possibilitou apontar as principais contribuições para a referida área do conhecimento.

Published
2021

7. OS ESTÍMULOS SENSORIAIS NA DEGUSTAÇÃO DE VINHOS: UM ESTUDO DOS CONFRADES NA REGIÃO NOROESTE PAULISTA.

Author

Danúbia da Silva, Suéllen, Augusto Monteiro, Thel, Kassouf Pizzinatto, Nadia, and Canhadas Belli, Hygino

Subjects
ADVERTISING effectiveness, DIGITAL technology, CONSUMERS, INTERNET advertising, APATHY, DIGITAL media
Abstract

Copyright of Revista FACE is the property of Universidad de Pamplona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022

10. ANÁLISE DOS ATRIBUTOS DE COMPRA DO COMPRADOR DE MATERIAL ELÉTRICO INDUSTRIAL.

Author

Augusto Monteiro, Thel, Carlos Giuliani, Antonio, da Silva, Jose, Elias Spers, Valeria Rueda, and Kassouf Pizzinatto, Andrea

Abstract

Copyright of Revista de Administraçãao da UNIMEP is the property of Revista de Administracao da UNIMEP and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2019

11. EL IMPACTO DE LAS TIC EN EL MILLENNIAL: MÉXICO-BRASIL-COLOMBIA.

Author

Larios Gómez, Emigdio, Carlos Giuliani, Antonio, and Augusto Monteiro, Thel

Abstract

Copyright of Revista FACE is the property of Universidad de Pamplona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2019
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12. O USO DO DESIGN THINKING PARA CONHECIMENTO DO COMPORTAMENTO DE MERCADO E CLIENTE: UM ESTUDO DE MÚLTIPLOS CASOS BRASIL E EUROPA.

Author

Salmazo Ribeiro, Giovana, Augusto Monteiro, Thel, Macieira, Thais, and Borges Zaccaria, Rosana

Abstract

Copyright of Revista de Administraçãao da UNIMEP is the property of Revista de Administracao da UNIMEP and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2018

13. RESPONSABILIDADE SOCIAL E MARKETING SOCIAL NA MONSANTO: ANÁLISE PELO CONTINUUM DA COLABORAÇÃO.

Author

de Souza, Silmara Regina, de Toledo Pitombo, Teresa Cristina Dias, Borges Zaccaria, Rosana, and Augusto Monteiro, Thel

Subjects
SOCIAL responsibility of business, PRIVATE sector, SOCIAL marketing, MARKETING, ACADEMIC debating, ECOLOGY
Abstract

Copyright of Revista Metropolitana de Sustentabilidade is the property of Revista Metropolitana de Sustentabilidade - RMS and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2018

14. CONSCIÊNCIA ECOLÓGICA E ATITUDES DOS CONSUMIDORES: UM ESTUDO EXPLORATÓRIO SOBRE SEUS IMPACTOS DIANTE DE PRODUTOS E MARCAS.

Author

Augusto Monteiro, Thel, Carlos Giuliani, Antonio, Socorro Zambon, Marcelo, Kassouf Pizzinatto, Nadia, and França da Cunha, Christiano

Abstract

Copyright of Revista de Administraçãao da UNIMEP is the property of Revista de Administracao da UNIMEP and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2012
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16. NOTA EDITORIAL.

Author

Augusto Monteiro, Thel and Larios-Gómez, Emigdio

Published
2021

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